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Descriptive body advertisement in expressive advertisement

I. Description of the composition of the body advertisement The description body advertisement is an advertisement form that conveys the goods and labor information as the main expression. The explanation is a common method of general articles. It uses simple and concise words to explain various attributes of objective things, such as nature, shape, characteristics, genesis, structure, relationship, function, meaning, etc., to explain clearly. The difference between it and narrative and description is that the content of narrative and description is individual and specific, and often has subjective feelings, and the content of the description is generally general and not emotional; it is different from the discussion. It is: The main expression of the argument is "why", indicating that what is expressed is mainly "what" and "how." Therefore, as a descriptive advertisement, it is different from descriptive advertisement, narrative advertisement, and discourse advertisement. It is mainly used to introduce or explain the nature, characteristics, function, form, or introduction of a business organization's business project, marketing method, etc. . In the explanation and analysis of goods or services, the explanatory texts of the body require “orderly words”, that is, the concepts are accurate, the judgments are appropriate, the classification is clear, and the species is distinct. In addition to the title, the illustrated advertising document generally consists of four parts: the beginning, the main body, the ending and the subsidiary. At the beginning, we should play an important role in the content of the full text, and make a brief introduction to goods or services. The main body should specify the propaganda object, such as the performance, specifications, use, and storage of the product, so that consumers can obtain a more systematic and comprehensive understanding of the product. The end, to be short and powerful, can stimulate consumers' desire to buy. Subsidiary means that some auxiliary texts, such as factory name, address, telephone number, telegram, postal code and related contact methods, should be indicated at the end. Explain the commonly used styles of body advertisements, such as advertisements, comparative description advertisements, classified description advertisements, digital explanation advertisements, and graphic description advertisements. Only the first four are mentioned below. Second, the interpretation of the description of the body advertising interpretation of the instructions refers to the way to explain the goods. The principle and function of some commodities are difficult to use a definition to make it clear and use the interpretation method. From the inside and the outside, it can give consumers a complete impression, which will cause his desire for consumption. The following example: "Shield" brand helmet "Shield" brand helmet performance, comfort, light, safe, beautiful. Applicable to locomotive drivers and their occupants, shielding the wind, sand, rain and snow when the locomotive is driving at high speed, or dispersing and absorbing external impact force in case of sudden accidents, protecting the driver and the occupant's head from direct impact by external force, ensuring their personal body Safety. The "Shield" brand helmet consists of a helmet body, a windshield mask and a bundle. The helmet body is composed of four layers. The outer layer is made of FRP material, which has good steel property, toughness and impact resistance, and has the advantages of heat insulation, cold resistance and fire resistance; the second layer is buffered by a 10 mm thick semi-hard polystyrene foamed plastic whole cap; The third layer is made of 6 mm thick spears with ester soft foam for shock absorption; the inner layer is lined with nylon, silk that is elastic, wearable, smooth and comfortable. The second part is the windshield mask. It consists of a windshield, a windshield and an arm that can be rotated up and down 90°. The windshield is mainly opened by the support arm pressure spring ball, which is flexible, stable and reliable. The windshield is a convex body with high strength and good performance. Due to the adoption of colorless transparent plexiglass, the transparency can reach more than 95%. The third part is the bundle. It consists of ear protectors, caps and wrists. The rust-proof connecting parts are riveted to the helmet body, which has the correct position of the helmet and the comfort of the person. In addition, the main components of the "Shield" brand helmet are all made of elastic materials, matching with the silver-colored blue "Shield" brand logo, which is beautiful and generous. "Shield" brand helmet is an indispensable partner for the majority of locomotive enthusiasts. XX City Helmet Factory Contact: ××× Zip code: ×××3. Classification type description Body advertisement classification type description body advertisement, that is, according to the difference of the shape, nature, cause and function of goods or services, it is divided into several The class is then described by category. From the understanding of the various types of consumers to the understanding of the whole, so that the essential characteristics of the goods are fully revealed. The following example: "Secondary Student Learning Newspaper" "Secondary Student Learning Newspaper" is a comprehensive business report that tutors middle school students to learn various subjects. It will help middle school students lay a solid foundation, develop intelligence, and develop their abilities; guide middle school students to move toward society and move toward nature. It takes the middle school students as the main readers and takes into account the needs of high school students. It was launched in October 1982, with a weekly issue of four papers per issue. The relevant contents of the "Secondary Students' Learning Newspaper" are now introduced as follows: I. Curriculum Counseling: Focus on the "differentiation points" of the students' scores in various subjects, and put them in chapters and small columns that are difficult for most students to master. This column is designed to help students build confidence in the problem, master the methods of tackling the problem, and guide students to solve these difficulties smoothly. Under this column, there will also be a small column such as “Study on the Challenge”, “Q&A for Teachers and Students”, “Small Clinic” and “Zhou Zhou Practice”. Second, I am the most fascinated; this column focuses on cultivating students' interest in learning various subjects, and using the experience of hackers to trigger other students to learn certain sections of a certain subject or a certain subject and interest in certain types of problems. Third, anecdote, interesting talk: knowledge in the story, to give knowledge to the taste. This column includes small columns such as “Language Rhetoric Talk”, “Logical Wonderful Use”, “Language Stories”, “Travel”, “Shi Hai Fun”. Fourth, study cards: including fine summaries, precious materials, insights, sparks of thought. V. Mentors and Friends: This column is designed to communicate the connections between students, teachers and students, experts and scholars, including experience exchanges, problem discussions, method introductions, and hopes. Sixth, review guidance: The focus is on making requirements, finding out the rules, and dialing methods. 7. Ancient and Modern Chinese and Foreign: It aims to broaden students' horizons and guide extracurricular reading and extracurricular activities. This column includes small columns such as "Shu Lin Bao", "Character Story", and "Intellectual World". Eight, the liberal arts 100,000 why: This is a fixed continuity column, for the common problems among students, explain the liberal arts knowledge in a simple and simple way. Nine, the middle school student field, published the good homework of the students recommended by each school, good articles. In the above advertisements, the contents of the "Secondary Students' Learning Newspaper" are divided into nine categories to introduce them. In each category, they are highlighted and concisely explained. Fourth, the comparative description of the body advertisement Comparative description of the body advertisement is to introduce the performance characteristics of goods or services by comparison. Many goods or services have unique characteristics in some aspects. By comparison, they can help consumers to strengthen their understanding of goods or services, which will attract consumers' attention and generate purchasing impulses. The following example: the unique "Long Mu Zhuang Bone" Nightingale, sweating, not long ... Speaking of their own calcium-deficient baby child, young parents who are not worried? The traditional way to cure calcium deficiency is to take calcium tablets and vitamin D . This method has many side effects: taking calcium tablets often causes indigestion, in turn, indigestion affects the absorption of calcium; vitamin D is mainly taken from cod liver oil, which is ten times more vitamin D than cod liver oil, which is easy to cause poisoning. More sun exposure can make the body naturally produce vitamin D, which is difficult to achieve in the cold winter. It’s really hard to die! Just for this “difficult to die”, Wuhan Jianmin Pharmaceutical Factory and several hospitals jointly developed Longmu Zhuanggu Granules. This medicine is good in medicine, with little side effects and no vitamin A poisoning. The only way out is that this medicine not only supplements calcium and vitamin D, but also regulates spleen and kidney function and promotes absorption of calcium by children. Experts estimate that about 30 million of the more than 200 million children in China are seriously deficient in calcium. For the sake of our nation's overall strength, Longmu Zhuanggu granules have done a good thing. There is also a comparative description of physical advertising, which is not a comparison of similar products, but a comparison of heterogeneous products. For example, the former Soviet Union "Messages" subscribed for advertising words: Dear readers: From September 1st, the "Messages" was booked. Regrettably, subscribers in 1991 will have to increase the burden, and the annual subscription fee is 22 rubles and 56 kopecks. The subscription fee is up. Under the new situation of rising paper prices and rising labor costs, our newspapers will survive and we have no way out. And you have a way. You have full right to refuse to subscribe to the "Messages", the 22 rubles 56 Kobe's subscription fee is in urgent need. The Newsletter’s one-year subscription fee can be used to buy 924 grams of pork on the Moscow market. Or buy 1102 grams of beef in Leningrad. Or buy 1500 grams of honey in Chelyabinsk. Or buy a pack of American cigarettes everywhere. Or buy a bottle of good brandy. Such an "or" can also be written a lot. But any kind of "or" is only enjoyed once. That's the way it is, dear reader. The above example, in contrast, makes it clear that although the price of the Newsletter can be used to purchase other items of the same amount, the "Messages" can be used for one year, while others can only be used once. Then, it is self-evident to buy something that is worthwhile. V. Digital Description Body Advertising Digital description body advertisement, that is, the number of advertisements that convey goods or labor information. It can display the nature, characteristics, and functions of goods or services in a series of numbers. The digital description of the body advertisement should be appropriate for the use of numbers. It is not necessary to use numbers, depending on the needs, not the more the numbers are stacked, the better. In addition, the reference to the number should be accurate, such as "about" "probably" or "maybe" three types of words are not appropriate. Otherwise, the advertisement will lose its authenticity and reliability, causing consumer dissatisfaction and suspicion. The following two cases: the technology leader has been identified to provide raw materials packaged products on-site training vinegar essence, caustic soda production technology vinegar essence acid food additives, acidity is 17-28 times vinegar, each kilogram of vinegar plus water 17-28 kg Serve vinegar. The cost per kilogram is 8 points, the quality exceeds the traditional vinegar, and the physical and chemical indicators are in line with the national health standards. All seasons can be produced and sold, never degraded. The production of vinegar can be used in three private houses, and the investment of 500 yuan can be produced. The scale of setting up a factory can be large or small, the cost per bottle is 6 cents, and the market selling price is 1? 5-2? The three-day production of 800 bottles, minus the wages, taxes and other expenses for a minimum of 500 yuan. In recent years, vinegar essence will occupy the entire vinegar market. At present, there are less than 10 factories producing vinegar in China, and the products are in short supply. The Department began training on the same day to ensure that the students personally operate to produce qualified products and provide raw materials, equipment and sales. Technical training fee: 800 yuan for the unit and 600 yuan for the individual. Caustic soda is a very important chemical raw material at home and abroad. Widely used in paper, printing and dyeing, soap, petroleum and other industries, the price rose from 1,200 yuan per ton to 2,400 yuan, and the supply is in short supply, the gap is huge. It is expected that the market will not be eased in recent years, so the prospects for the production of caustic soda by township enterprises and consortia are very visible. The use of the technology to produce caustic soda has less investment, quick effect, simple equipment, and easy to purchase raw materials. The factory is 80m2, 8-10 people produce one ton per day, the cost is about 1400 yuan, no three waste pollution, the quality reaches the industrial standard, the annual output is 200 tons, and the annual profit is 800,000 yuan. Training fee: 1000 yuan for the unit and 700 yuan for the individual. The above two items are prepared with an appraisal book and an analysis report. Asking to go to the factory to set up the factory costs are negotiable. Organizer: × × × readers contact: × × × come from the train station by the 2nd and 8th road to the provincial party committee to get off to the east 100 meters through the five roads. Qingshuiyu Fitness Martial Arts Appliance Factory provides you with all kinds of martial arts supplies advanced gloves 28 yuan / double, sandbag gloves 12 yuan / double, three sticks 18 yuan / root, rope dart 18 yuan / with rope, meteor hammer 24 yuan / with rope , sand leggings 15 yuan / pay, sand vest 16 yuan / piece, sandbag 17 yuan / strip, nine section whip 24 yuan / root, bubble nail belt, wristband 14 yuan / pay, advanced Sanda equipment 180 yuan / 2 sets, Wrestling suit 41 yuan / piece, nail nail gloves 15 yuan / only, darts 10 yuan / pair, spurs 14 yuan / pair, belt soft sword 45 yuan / put, dagger 12 yuan / pair, iron ruler 18 yuan / put, Baodao 60 yuan / put the sheath, seven-star sword 57 yuan / put the sheath, judge 10 yuan / support, sleeve arrow 6 yuan / piece, finger sword 8 yuan / only, cable-shaped soft whip 18 yuan / article, exercise clothing 65 yuan / Set, exercise shoes 26 yuan / double, iron fan 32 yuan / put, special iron fan 78 yuan / put, stick sword 45 yuan / root. Electronic automatic ringing bell 185?00 yuan / Taiwan, luxury super language learning machine 11780 yuan / Taiwan. The above products do not charge postage and miscellaneous fees. The purchaser will remit the money to Qingshuiyu Fitness Martial Arts Appliance Factory in Yongjia County, Zhejiang Province. Contact: Qi Qinlan Bank: Yongjia County Industrial and Commercial Bank Clearing Office, account number 1147286.

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