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Descriptive body advertisement in expressive advertisement

Descriptive body is the basic modeling method in literary works. It is a kind of technique for writers to vividly depict the forms and characteristics of characters, events, scenes, etc. in the language of visualization. The content of life expressed in the works becomes specific through description. Sensible vivid image. Obviously, the advertising manuscript as a descriptive body should focus on the specific image of the characteristics of goods or services, making it sound, color, and tangible, leaving a deep impression on consumers. The description of writing advertisements can be divided into two categories, one is fine drawing, and the other is white drawing. First, the fine-grained advertising fine-grained advertising manuscript, with vivid and delicate depiction and scribing, make the goods come alive, as in the following example: Liangjiang bamboo curtain hanging curtain... After the bamboo curtain is woven, after the trimming, it becomes A plain curtain. Then, the painters used traditional paintings of Chinese paintings to draw pictures of local colors and ethnic styles on each of the hanging curtains. People watched in front of the curtains, only to see the flowers, birds and insects, colorful, lifelike; the mountains and the clouds, the color is harmonious, the scene is thousands. Representative works such as the medium-sized curtain "漓江春", 30 cm wide and 110 centimeters high, the scenery in the painting is fascinating. I saw two strange peaks rising on the riverside, Shiyan Pinnai; the hills are full of flowers, one leaf boat The river floats lightly and expresses the beauty of the mountains. Another "Songyu Unvoiced" curtain, on the screen, is repeated, the gully is vertical and horizontal, the pine is like the sea, the stream is clear; a luxuriant tree is surrounded by green trees, a thousand-year-old tree in front of it, the branches are towering; On the path, an old man with white hair and silver whiskers, carrying a fairy stick, took a boy and walked slowly. This beautiful curtain is a good example of the style of Chinese ancient paintings. ...... This advertisement is a concrete and vivid depiction of the picture of the curtain, giving people a sense of immersion. Some fine-grained advertisements, but also pay great attention to the details, such as the British dramatist Shaw Bernard wrote for the famous mime actor Vincent: After the drama, I went home and looked up to see no one in the square of Froz. On a big stage, I couldn't help but think of Winchester's beautiful single-footed dance, so I mimicked the charming dance and jumped up in the square. After all, this is much harder than writing an article. I fell a slap in the face, and my face fell and my face was swollen. I couldn’t move on the ground. At this time, a patrol policeman came over and witnessed my wolverine, and then lifted me up and said with a serious look: "Sir, are you mentally ill? I have watched you for more than half an hour." I replied "Mr. Police, thank you for your understanding. I am not mentally ill, but I am intoxicated by Wen Xidi's superb dance. I want to jump it. It looks easy and it is very difficult to do. If you don't believe it, you may wish to try it!" The police blurted out: "Is this difficult! Let me come!" said that the power leg, who expected to come to a mouth. He was so strong that he fell and broke his uniform and refused to give up. I had to accompany him to spin, wrestle, spin, and wrestle until the sun rose in the east. His boss came to see this situation and severely criticized: "Where are you on duty? Too disappointing!" The police did not agree, intentionally rotating a few laps, and it was quite successful. He smugly replied with sweat: "Mr. Sheriff, I have lost my job, but I have a new harvest. I will dance with Winchester's one-legged dance. I'm sure you can't learn!" Not convinced, but also rotated up... Later, a girl who sent milk and an old man who sold the morning newspaper joined us. There is something interesting in Firós Square... gentlemen, ladies, don’t think I am telling a joke, as long as you look at Winston’s wonderful performance, you will understand... This advertisement did not go forward to promote Winston’s wonderful acting, but instead highlights the audience’s strong response to their performance and describes themselves in detail. On the way home after watching, it is quite fascinating to imitate the series of reactions brought by the single-footed rotating dance, and reproduce the details of myself and others who imitate the single-footed dance. Second, the white-drawing advertisement The white drawing, which originated from the "white painting" in ancient painting techniques, uses ink lines to trace objects, without color, or slightly applying light ink. The field of literary creation draws on this painting technique and becomes a common literary expression technique. The "white drawing" in literature often uses the most concise brush and ink, and does not add to the highlights to outline a vivid and vivid image. As a white-style advertisement, to maintain the above characteristics, it should be unadorned and modified to reproduce the characteristics of goods or services in a simple, concrete and vivid text. The following is an explanation of Japan’s “Star Quartz Multiple Alarm Chronograph”. Text: "The first time the table is up every day, it will beep sixty times in one minute to remind you of what you want to do. The second time the table is used separately for the first time, reminding you to go out. The thing is the secretary of the busy person's wrist"; "Timer, hourly for you, so that you will not forget the time, the holiday can be turned off, enjoy a quiet holiday"; "Time 掣, countdown, Tell you how much time is left, up to 11 hours, 59 minutes and 59 seconds. When the time is up, a beep will sound. "The second hand, the second hand range from 0 seconds to 11:59 minutes and 59 seconds, can be aborted at any time.掣 掣 掣 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 ” ” ” ” ” ” ” ” ” ” ” Surrounded by county - Mishan. Mishan, sweet mountain. Whenever the golden autumn season, the mountain grapes and purple plums that are ripe in the mountains and mountains are full of beauty and beauty. The wine made from wild mountain grapes and various fruits is famous for its north and south. Xiangxiang is a million people. In the past few years, the “Wei Kesi” and “Double Rose” wines of the Mishan County Winery have topped the list in the national appraisal. Drink a cup of Mishan wine, you will feel the dedication of Wandashan! Ah, friends, when you make a toast at the festive banquet, when you are toasting in the festive atmosphere, please don’t forget to finish the mountain. The well-loved Mishan people on the shores of Xingkai Lake relish the long Mishan wine.

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