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Expressive ad overview

The so-called expressive advertisement refers to the use of articles, especially literary expressions, to write advertisements. From the history of Chinese and foreign advertising, advertising writing mainly draws on the narration of narrative literature and the narrative and descriptive expression techniques, the revival techniques in poetry, the argumentation of argumentative texts, the humorous techniques of comedy, and the description of general articles. Advertising forms such as suspension advertisements, narrative advertisements, descriptive advertisements, promotional advertisements, discussion advertisements, humorous advertisements, and illustrated advertisements have been formed.

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