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Letter body advertisement in pattern body advertisement

First, the composition of the epistolary advertising The form of advertising in the form of letters to publish goods or services, known as epistolary advertising. According to general letter specifications, the epistolary advertisement should include five parts: title, body, ending, signature and date. The first part is the name of the recipient. The title should be written in the first line, indicating respect for the recipient. The name is followed by a colon, indicating that there is something to tell the recipient. The second part is the body of the letter. The beginning of the text generally greets the other party. In the words of greetings, an exclamation mark should be added to show solemnity and emphasis. The text should be written from the second line and two spaces. The end is the concluding remark after writing the text, mostly used to express congratulations, respect and encouragement. The signature and date are self-explanatory and need not be repeated. The epistolary advertisement helps to shorten the distance between the enterprise and the consumer and gives people a sense of intimacy. According to whether the form of letter writing is complete, the body of the letter can be divided into two types: complete and excerpt. Second, complete letter advertising The complete type is an advertisement with a complete letter format, that is, an advertisement with five parts of the letter. The following example: The letter from the public relations manager of China Grand Hotel to the dear guests: Welcome to the China Grand Hotel! Guangzhou is not only known as the “South Gate” of China, but also known as the paradise of gourmets. The restaurants of China Grand Hotel offer a wide range of Chinese and Western cuisines, whether they are well-known Chinese and foreign Cantonese cuisines, or authentic European and American cuisines, all of which are “food in China”. In order to let guests taste the world flavor, the second floor western restaurant is holding "American Food Biweek". The steakhouse is stocked with the best American steaks, with a delicious, tender and sleek character, with baked potatoes, sweet and savory, and full American flavour. There are more fragrant salads and a variety of fragrant California wines. If you like hamburgers, don't miss out on the variety of burgers from the Lilang Restaurant and Yi Mei Xuan, all of which are pure American. There are a lot of styles, from Hawaiian to New York style, there is a way for you. Long Zhu has a comfortable living public relations manager ××××year×month×day and like: new and old customers: you are good! Since the establishment of the company in 1997, the company has been concerned and supported by friends from all walks of life. Reputation, popularity, and corporate strength rank among the top in the domestic tourism industry in the province. Before and after, the units and individuals have given more than ten banners and praises dozens of letters. Every step of our progress is inseparable from the doubles you support. Hand, every success will be indispensable to your support. In order to thank all the old and new friends from all walks of life for their love for our company, XX Travel Company will issue travel gold cards and discount cards to the whole province from now on. Old customers and friends who spend more than 1,000 yuan in one-time consumption or more than 1,000 yuan in one year can apply for the travel concession card with relevant certificates and ID cards. Our company will make detailed records and establish customer files when you consume. If you have a certain amount, you can enjoy free day-to-day or two-day tour organized by our company, which will really benefit you. May this letter surprise you. Sincerely, XX Tourism Company × Year × Month × Day Another form of complete letter advertisement is not a letter written by the enterprise unit to the consumer, but a letter from the enterprise to forward the consumer. For example, in a newspaper published in May 1992, the Yangcheng Evening News published an advertisement for the Guangdong Zhanjiang City Copy Industry Company. The title is "Good News from Antarctica", the letter is as follows: Zhanjiang Copier Industry Company: The Zhanjiang Canon NP-1215 copier produced by your company has been working for one year since it arrived at the Great Wall Station in Antarctica at the end of 1990. Your photocopier has contributed to the scientific investigation of Antarctica with its excellent performance. Under the conditions of cold, humid and extremely harsh natural environment in Antarctica, the NP-1215 copier has won praises from the team members for its ease of use, clear copying and reliable work, and also brought the entire inspection work of our Antarctic Great Wall Station. Conveniently, for this reason, all members of our Great Wall Station in Antarctica of China expressed our heartfelt gratitude to you and all the staff of your factory, thank you for your contribution to the four modernizations of the motherland and the scientific undertakings of Antarctica, and sincerely I wish you more and better products and make greater contributions to the construction of the motherland! Salute the Great Wall Station of China's Antarctic on November 1, 1991. This advertisement is in the letter "China Antarctic Great Wall Station". The role of the banner greatly exceeds the general advertising. 3. Excerpted Letters Advertisements Excerpts refer to some of the contents of the excerpts in the advertisements, omitting the title at the beginning, the end of the slang, the date of the payment, the date and other formats. The following example: Write to the known and unknown friends of "Southwind Window" Maybe we have already met each other; maybe we are not familiar with it. "Nanfeng Window" is just 5 years old, but it is already a widely influential publication with millions of readers at home and abroad. In the "comprehensive experimental zone" of Guangzhou, which is a reform and opening up, it is an "antenna" that touches the changes of the times, and it is a modern transmission. The "nerve" of the trend. Between the blue sea and the heavy land, it is the tower of the look, the window of the tide, the rainbow of the flying frame. 150 years ago, Lin Zexu became the first person in modern China to “open his eyes to the world” in Guangzhou; 150 years later, we re-opened the sea here. Maybe, for a long time, you are eager for such a friend - it can tell you about new things, new trends, new trends in the process of social change, so that you can understand the various forms of the existing society; it can provide you with business success. The strategy of winning, so you can accompany you in the journey of life to be full and relaxed. Today, "Southwind Window" is open to you, it is looking forward to your choice, it is looking forward to your trust. If you are willing to become a new member of the "Southwind Window" army, please cut the logo in the lower left corner of the letter, together with the order, and send it to us by the end of December of the year - we will give you a gift within 30 days. small gift. Thin gifts are like dripping water, but the water drops are worn, and sincerely will extend into forever. We will give you the sincerity, friends from afar, and travel companions in the future. There are confidants everywhere in the world. According to the "Southwind Window", the sun is new every day. We will give you this letter of sunshine, and every morning, we are waiting for your reply. Director of "Nanfeng Window" magazine: Editor-in-Chief of Cao Yuliang: Wu Xun × Year × Month × Day The above advertisements lack the greetings at the beginning and the greetings at the end, but they are still good advertisements. Some textbook advertisements use the form of "some consumers to pick up letters". Because they are "extracted", they are naturally abridged, and they do not have the integrity of the letters, but they are also advertisements for the letters, such as the advertisement of Kangyuan Super Magnetic Cup. The above-mentioned situation is the case of a letter from a consumer who has been picked up. Only two. I am a 20-year-old young woman, full of hope and hope for the future, but the obesity has cast a shadow on my mind. I heard that the magnetic cup has curative effect on obesity, so I bought one at the Hangzhou Rehabilitation Pharmacy. Give it a try, the effect is surprisingly good. I am energetic now, and my weight has been greatly reduced, from the original 60 kg to 56 kg. I want to keep using it every day and it will make me reproduce my slim body. ××Geological Bureau Guest House×× I am a retired cadre, suffering from severe coronary heart disease and high blood pressure due to the rough experience of life. That day, my second son brought a magnetic water cup, which is an honor product of Zhejiang Hengdian Magnetic Materials Co., Ltd., and has detailed instructions. I feel that it is in line with my condition, so I drink tea every day and take it seriously for three months. Left and right, I feel that I have obviously improved. I went to the hospital for examination. It turned out to be a lot better than before. It is the gospel brought by the Super Magnetic Water Cup. ××干休所××

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