Secretarial knowledge > Advertising

News body advertisement in pattern body advertisement

News-based advertising, an advertising style in which an advertising document is written in a news-awareness, news, and news format. To write a news body advertisement, we must do the following: First, highlight the newsworthy content. Newsworthy things are called news. To write a news body advertisement, we must first capture the newsworthy content and appear in the face of news reports. Today, many people have a rebellious attitude towards boastful advertisements. In this situation, news-reported advertisements have an inestimable effect on expanding the sales of products. Please see the example below: Double Deer Freezer New Year Advertising. In the Spring Festival, Jinghua passed the news, Xinhua News Agency announced the Ministry of Light Industry Quality Grade Bulletin, China Household Appliance Industry Quality Testing Center tested nine indicators of electric ice chest, according to international standards. The Shuanglu Freezer jumped into the ranks of the international advanced level A. This is a news-type advertisement of Shuanglu brand electric freezer in Shanghai Freezer Factory. The content directly quotes Xinhua News Agency's news report, and its effect is far better than the thousands of words of any advertisement. Another example is Haier Water Heater's news body advertising Haier water heater to lead the new trend of 21st century water heater development - Haier health water heater passed the national-level technical appraisal Recently, Haier Health Series water heater successfully passed the national technical appraisal organized by the Provincial Science and Technology Commission. At the appraisal meeting, Haier Health Water Heater's 9 series of 30 varieties of new products won the praise of the participating experts with its advanced technology such as split line control, water outage, super energy saving and zero water pressure. In particular, the application of magnetized descaling technology in water heaters has created a new era of healthy bathing and won high praise from experts attending the conference. After rigorous review and appraisal, the experts determined that the Haier Health Water Heater's 3 series of 8 products have reached the international advanced level, and the 6 series of 22 products have reached the international leading level. Since Haier Health Water Heater stopped production of non-healthy water heaters in September 1999 and entered the production of health-safe water heaters in full, Haier's health water heater production and sales have continued to grow, and there have been out-of-stock phenomena across the country. The reason is that Haier Health Water Heater fully meets the requirements of consumers' health, safety and convenience. “Magnetic thermostat, healthy water flow, anti-corrosion and descaling” – the application of magnetized thermostat and magnetized descaler in water heaters allows consumers to truly experience the feeling of healthy bathing, while Haier health water heaters target different levels of consumption and different needs. Many functions designed by users have been recognized by consumers. Haier's split-wire and water-off water heaters use advanced computer control and water-electricity linkage technology to enable consumers to meet the needs of water heaters safely and easily. The split line-controlled water heater not only allows the user to preset the heating time and heating temperature, but also can be remotely operated by the line controller. The water shut-off hot water completely eliminates the safety hazard. As long as the nozzle is out of water, the power supply is automatically cut off, and the indicator light is extinguished, which is truly safe and visible. Haier super-energy-saving water heater uses advanced energy-saving technology to achieve a hot shower after 6 days of power failure. Haier open-type zero-water pressure water heater has been designed by farmers for its water-pressure or rural areas without running water. Warm welcome. At the appraisal meeting, Lin Lanbo, senior engineer of the Shandong Provincial Technical Supervision Bureau, deputy director of the product appraisal committee said: “Haier health water heater not only represents the highest level of water heater production technology in China, but also keeps pace with the international level, especially the water outage. Technology such as split-line control and super-energy-saving, not only fills the domestic gap, but also is the leading technology in the world. Song Wenyang, the director of the appraisal committee, Qingdao Ocean University said: "Haier water heaters are guided by high technology and continue to innovate and have achieved A number of technical achievements represent the development trend of international domestic water heaters in the 21st century. It is hoped that domestic water heater enterprises can learn the spirit of technological innovation in Haier water heaters and jointly promote the rapid development of water heater technology in China. In the past few years, Haier Water Heater has adhered to the development tenet of “user's problem is our development project”, and established a highly differentiated strategy in product development, which makes the product development level and technical content far ahead. Haier Health Series Water Heater is Haier Water Heater. A major achievement in technological innovation. The leading edge of Haier water heater technology innovation has brought the market leading. At present, Haier water heater has become the best-selling product on the market. According to China's urban and rural multi-level market survey, Haier water heaters ranked first in the gas and electric water heater industry from January to October, and the competitive advantage is increasing. Business Phone: 6226999 Second, to speak with facts The content reported by the news must first be true. Usually, it is clear at what time, in what place, in what person, for what reason, and what the result is. The names of people, places, time, plots, details, figures, and quotations must be verified repeatedly, and no lie can be said. The same is true for writing news-based advertising documents. Instead of talking with floating compliments, they use typical facts to speak. “Facts speak louder than words”, fact-based news body advertisements are the easiest to attract consumers. Please take a look at an example: On the eve of the National Day of Shasong National Day in Shashi City, Hubei Province, Shashi Electric Freezer Factory Planning and Dispatching Division, on the computer display, a string of green characters leaping cheerfully, a group of exciting numbers are impressively From January to September this year, the whole factory has produced a total of 133,740 sets of electric ice freezers of various types, and completed the total industrial factory value of 169.63 million yuan, both of which increased by 50% over the same period of last year. Together with the production capacity of the second manufacturing department of Shasong, which has just been officially put into production, this year, 220,000 electric ice chests will be produced, and the total industrial output value will be 260 million yuan, and the project with a profit and tax of 58 million yuan will be expected. Shasong Electric Freezer is the only electric ice cabinet imported from Japan's Matsushita technology and equipment. It has good performance and beautiful shape. It is well received by users and enjoys a high reputation in the country. In 1986, he was selected by the Ministry of Light Industry to participate in the international fair in Leipzig, Germany. He has won many awards in various exhibitions held in China. He has won the Golden Tiger Award for National Famous Home Appliances, the National Household Consumers Credit Award, and the First Domestic Double Door. Electric Freezer Quality Tracking Award, China Export Special Product 87 Gold Award, National Home Appliance Product Quality Evaluation Yutu Award, Consumer Evaluation Best Credit Cup, Light Industry Ministry Exporting Foreign Exchange Product Silver Cup Award and Provincial Excellent, Ministry Excellent. Shashi Electric Freezer Factory has invested more than 1 million yuan this year to build a training base in Shashi and train local maintenance personnel to better serve more than 500,000 Shasong freezer users and more and more consumers. This news body advertisement, from various figures to various awards, lists them all, and uses all facts to speak. It has the charm of conquering people's hearts than ordinary advertisements. Third, the use of background materials to highlight the characteristics of goods Background is an important part of the message writing, often can play a role in explaining the news and deepening the theme. Many commodities have accumulated a wide variety of background materials due to their long history. If these background materials are used properly, they can greatly enhance their persuasiveness and attractiveness. For example, the next advertisement: Ma’s brothers and Ma’s old chicken shop. Recently, the ancient city of Baoding, and tasted the famous stewed chicken of Ma’s old chicken shop. The color, shape and flavor are really well-deserved. Speaking of the Majia old chicken shop, it is the pride of the people of Zhangzhou. It was founded by the people of Hejian. In the early years of Jiaqing in the Qing Dynasty, there was a Hui brother of the Hui family in the fruit village of Hejian County. When they were busy, they planted the land and cooked the chickens at leisure. After that, they opened the Majia old chicken shop in Baoding. So far, it has been passed down to the fifth century for nearly 200 years. The famous brothers of the Marsh brothers are famous for their fine workmanship. In addition to the ingredients they should have, they are also equipped with a variety of Chinese herbal medicines for fitness and taste. In the 1950s, I was studying in Baoding No.1 Middle School. I often walked in front of the Majia old chicken shop. At that time, a middle school student from the countryside could be said to be a "luxury" for the stewed chicken. At that time, the Majia old chicken shop was on the east side of Yuhua Road Road and on the east side of the "Ma" shopping mall. It was a small door face. In his famous book "Red Flag Spectrum", Liang Bin wrote that Yan Ping went to the Majia old chicken shop to buy stewed chicken and gave it to Jiang Tao in prison. Can be seen the popularity of Majia old chicken shop. Now the Majia old chicken shop has been changed to the door, built as a high-rise, daily customers are endless. I once asked the master in the shop, why the stewed chicken in the old chicken shop of Majia does not break the skin, does not remove the bones, does not plug the teeth, is not greasy, the meat is tender and fragrant, the master said that it has been operated according to the traditional techniques of the Mars brothers. . Raw chicken selection, slaughter and wash, and then put into the old soup, plus old aged sauce, put into pepper, aniseed, cumin and other ingredients, with clove, cinnamon, white peony and other 18 kinds of precious herbs, boil 1 Up to 2 hours. He said that a process can not be less, a seasoning can not be lacking. I think that famous products should maintain their own credibility, win customers, and not cut corners. This advertising manuscript, through the introduction of background materials, shows that “Majia Laoji Shop” has a long history and inherits the fine tradition of fine seasoning and fine craftsmanship, which is obviously easy to convince consumers.

recommended article

popular articles