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Overview of homophonic advertising

The so-called homophonic is the use of words with the same or similar sounds to form a semantic variation, with the rhetorical effect of synonymous. An advertisement using this rhetorical means is called a homophonic advertisement. Such advertisements can increase the sense of humor and interest, making advertisements tempting. Such as 1. "Sauce" is famous, the traditional taste. —— Pickle advertisement 2. “Face” is a new big face. - Taiwan instant noodles advertising 3. Stomach patients "rule" in the "quartet." ——Sifang stomach film advertisement 4. The disease is not cured, what is the smile?——Hua Su tablets quickly cure the population. ——Huasu film advertisement example 1 will make the idiom “will be famous” as a homonymous change; Example 2 uses the ambiguity of “face” to cleverly hold the goods; Example 3 will use the idiom “Aspirations in the Quartet” "It made a homophone change, which succinctly highlights the product function of the advertisement; Example 4 uses the homonym of the idiom "population" to subtly describe the characteristics of the drug, cleverly, giving a refreshing feeling. The above are all homophonic variations, as well as the variation of the near sound. Here's an example: A cake is amazing, sweet and crisp – all have biscuits. ——Dudley biscuits advertising Meijiajing – lean for “gold”. - Hair care stereotypes mousse advertising example 1 "cake" and "sound" near sound, making "a cake amazing" become a "sounding" homonym; example 2 "gold" and "fine" near sound, so that "excellent gold "Becoming a homonym of "excellence", both cases are impressive. The role of homophonic advertising is very large. First, use the homonym to highlight the brand name of the product. For example: 1. 缯广产品, to add light to your lord. - 缯 牌 丝 丝 2 2 2 2 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有Brand loading advertising 3. Mei Li suit, increase the charm of men. - Mei Li brand suit advertising 4. Have Fengdu, set style. - Fengdu brand glasses advertising example 1 brand name "缯广" and "Enhanced "Homophonic, the brand name of "Chenggong" and "success" in Example 2, the brand name of "Case" and "Charm" in Example 3, the brand name "Fengdu" and "Demeanor" in Example 4 are homophonic. To make the brand name stand out, deepen the consumer's impression of the brand. Secondly, the use of homophonic can highlight the quality and performance of the product. For example: 1. "leisure" wife and mother. - × × brand washing machine advertising 2. China Telecom, a thousand miles "Sound" is the first line of the line. - International long-distance telephone advertising 3. Tianjia adds confidence to your business. - Tianjin Canon photocopying equipment ad example 1 "leisure" and "yes" in the good wife and good mother The "sound" of Example 2 is homophonic with the "marriage" in the marriage of Qianli, and the "Tianjia" and "adding" homonyms of Example 3. It is interesting to read. The most important thing is to use the homonym to increase the sense of humor of the advertisement and make the consumer Unforgettable. For example: 1. 趁 early "plaque", do not "pox" stay. - XX cosmetics advertising 2. Put us on the foot, is the happiness we have. It is also "extraordinary". - "The lower spot" in the special case of the ventilator of the Tebon company is in harmony with the "off work", and the "pox stay" is in harmony with the "stay", in the case of "step on" "Compared with "only", the company name "Tangbang" of Example 3 is in harmony with "Special". It can be said that the harmonics are wonderful, and all of them show humor. In addition, homophonic advertisements can also highlight after-sales service, and can also be pleasing to the people, etc., not in one case.

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