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Sentence-repetitive ads in repetitive ads


That is, the sentences with the same meaning are repeated at intervals. For example, a bank advertisement published by Guangming Daily on September 19, 1991: · The speed and efficiency of the bank required in financial, commercial and other aspects are worthy of your trust; · Birth and development in Milan, with the righteousness 450 The rich banking experience of the sub-banks is worthy of your trust; · The basic capital of $5.09 billion is worthy of your trust; · In Beijing, Berlin, Brussels, Budapest, Chicago, Frankfurt, Greater Cairo, Hong Kong, London, Luxembourg, Madrid, Moscow The professionalism of more than 1,800 bank representatives in New York, Paris, Seoul, Tokyo and other cities is worthy of your trust; you have any questions and comments that you can trust. The repeated sentence here is "worthy to trust." This advertisement attempts to show all the advantages that banks have to win the trust of people. Another example is "Leshou Yunnan Coffee" advertisement: ... Le Shou brand Yunnan coffee from the first raw beans to ensure the quality is excellent, so each drop is full of alcohol. ...... Every step of the Le Shou brand Yunnan coffee is good quality, so every drop is full of alcohol. ...... Le Shou Yunnan Coffee can make you taste the freshest coffee during the shelf life, so every drop is full of alcohol. The above example repeats repeatedly that “every drop is rich in alcohol”, emphasizing its taste.

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