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a suggestive advertisement in a suggestive body advertisement


The province is usually a half sentence, and it is a form of half sentence. This form is very suitable for advertising. This aspect is consistent with the "economical and simple" principle of advertising. On the other hand, this "half sentence." After the appearance, it is easy for the reader to see what the subsequent sentence should be. 1. The girl will not frown at you again. ——×× brand chewing gum advertisement 2. The few kilometers that are running are free. - Lion Oil Company Advertising 3. Let you smile. ——×× toothpaste company advertisement 4. If you have to shake hands with others. - Skin cream company advertising 5. On ours, you will really understand the woman's heart. ——×× Women’s Apparel Company’s advertising example 1 is: Why does the girl no longer frown at you? Because you have XX chewing gum; the content of the example 2 is: Why can you run more than others? A few kilometers, because I used my petrol; the content of the case 3 is: because you buy × × toothpaste, so you smile often; the content of the case 4 is: If you have to shake hands with others, then you I have to buy my skin cream; the content of the 5th chapter is: Because my company can best meet the needs of women, so you have to go to my company to buy women's clothing. The above is the suggestion of slogans, and many advertisements use this method. In the third edition of the "Reference Information" on May 3, 1993, Beijia Information Technology Co., Ltd. published an advertisement for the sale of Beijia Laser Printer. The main advertisements are: Faced with many brands of laser printers, the standard you choose What is it? There is no doubt that this is also a question full of hints. Below this sentence, the advertisement shows the indicators of the Beijia Laser Printer with a small number: Quality: Beijia's laser printer is Canon's world-class hardware equipment and Peking University's excellent software technology. Perfectly combined, the Canon movement is used by many other famous laser printers. Format: The maximum output format can reach A3 format, which can meet many large drawing requirements. Accuracy: 400DPI accuracy, up to 600DPI. Speed: Chinese text output speed is 8 pages per minute, while other laser printers output speed is only 4-5 pages. Style: The exterior is designed by Chang Ben Canon, which is exquisite and beautiful, adding beauty to the office work. Service: ... What is the standard you choose? It must be of good quality, large format, high precision, fast speed, new style and excellent service. And these, Beijia laser printers have. Who are you going to choose? If you let hints and hints go further in a clear direction, we see some other form - one question and one answer. For example, the famous Asia Mall advertising: Where to go on Sunday? - Asia. Lekai color film advertising: Who makes a good moment forever? Lekai color film BR-100 Sony brand color TV advertising: Are you a successful father? Give your child an all-weather teacher. The form of question and answer is slightly revealing, but as long as the question is well designed, the effect is not bad.

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