Secretarial knowledge > Advertising

Advertising concept


Advertising is a kind of explanatory text, which is a propaganda method for enterprises to introduce goods to consumers or service targets, report service contents or entertainment programs. Advertising is broad and narrow. Generalized advertising, including economic advertising and non-economic advertising. Economic advertising, that is, commercial advertising, is closely related to economic interests for the purpose of promoting the sale of goods or providing information on labor services. Non-economic advertising refers to various advertisements outside the economy. Although it also conveys information, it is not related to economic interests. Such as announcements, notices, statements, etc. of social groups. Narrowly defined advertising refers to economic advertising, that is, commercial advertising.

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