Award-winning advertising in tactical advertising

There is a technique in distribution that is called prize sales. There is a practice in advertising that is called a prize collection. At any time, the prize has an attractive charm. Many manufacturers are taking advantage of people's infinite favors for awards, and have changed their tricks to get people to pay attention and remember their products. There are many manifestations of prize collection, mainly as follows: First, the collection of commodity names Each brand of products is faced with a problem at the beginning of the listing, that is, how to raise awareness of the brand in the shortest time, let More consumers know a certain brand. Some companies advertised for consumers to purchase goods for the name, and set a big prize to mobilize the consumer's awareness of participation. As a result, the product's life-threatening speed has rapidly increased, laying the foundation for achieving an ideal sales effect once the market is available. Example 1 Before a new brand watch was introduced in Taiwan, many consumers have not seen this new watch yet, but they are already familiar with its brand name. This is the American product “TIMEX” watch. Its pre-IPO advertising campaign began with “naming the merchandise”. In fact, the new watch, formerly known as "TIMEX", already had a Chinese translation when it was sold in the Hong Kong market, called "powerful." However, Taiwan’s sales agent Dongsheng Trading and advertising agency, Taiyang Advertising, believe that this translation is very problematic and will have an impact on the sales of goods. After Taiyang made a consumer survey, he translated the name "Diligree" and solicited opinions from a number of representative consumers. The result was that the two words were unsuitable as the name of the table. The literal meaning, full of "rough" feeling, will affect consumers to see the goods as crude. For fine watch products, this is a big taboo in sales, prompting advertisers to decide to openly seek new translations. Publicly seeking a product translation is an advertising method in which a product seeks to open its popularity. However, the effect is large or small depending on the amount of the prize. According to the research proposal of Taiyang planners, the advertisers allocated an advertising budget of NT$500,000, 300 watches and an advanced electronic watch as prizes to expand the implementation of this advertising campaign. So on the day of November 3, seven major daily newspapers in Taiwan also published a huge advertisement: TIMEX, please give us a Chinese name. Explain that there is a special prize, a prize of 10,000 yuan and a senior electronic watch of this brand. There are 100 prizes, and each one has a watch of this brand. There are still 50,000 participating prizes, and each has a commemorative prize for the prize. There are more than 50,000 prizes. At the same time, the production plant of this watch was introduced, and 22 of them were distributed all over the world. With an annual output of 25 million, it is the world's largest watch. 70% in the US market, 80% in Canada, and 30% in Europe. The deadline for naming the solicitation is only 18 days, and the deadline for receipt is until November 20. In addition, the use of TV media to do reflective card advertising, its content is very simple, focusing on asking consumers to check the newspaper on November 3, to participate in the naming. Because of the large scale of this advertisement, it has attracted consumers' attention. As of the deadline, the number of applications received by the statistics was as high as 87,000. The wide range of reactions can be said to be an accident of advertisers and advertising agencies. As a result, the three characters "Tianmei Shi" were solemnly selected for Chinese translation. The list of winners will be announced in the newspapers on December 1st. Then there is the prize, and the best one of the prizes is the commemorative prize. This kind of award is a very beautiful New Year's card. The card is printed with the number and the trademark of the watch, and is given to all three applicants who are named. And explain the applicants, send these three New Year's cards to three relatives and friends, so that relatives and friends can keep this New Year's card. The advertiser will publicly withdraw 100 lucky numbers from February 4, 1970. If the number of the New Year's card is the same as the lucky number, both the cardholder and the cardholder can get one of these watches. Received the temptation to have such a prize, so the applicants sent a lot of such New Year cards. Research and analysis of this set of advertising practices, we feel that it is indeed an outstanding "pre-market advertising campaign." First, there are several well-known watches in the Taiwan market. They are Seiko watches produced in Japan, Oriental Bawang watches and radar watches produced in Switzerland. The Tianmei Time Watch is also a cheap item. After the listing, the main target of the competition is the two Japanese watches and a Swiss watch. Therefore, you must first open the visibility. The use of award-winning naming is a shortcut to open awareness. Advertisers are willing to allocate hundreds of thousands of dollars in advertising budgets and hundreds of watches to make prizes, which proves that advertisers know how to use advertising and they are doing a lot. In this case, it is natural to harvest a larger advertising effect. A consumer participates in naming and often discusses with family or friends when thinking about how to name. Therefore, 870,000 letters of application, at least on behalf of more than 260,000 people have a deep impression of the name of this table. If advertisers lack the power to know how to use advertising, they will not be able to reap these effects. Second, the gift of the New Year card, the applicants are forwarded to relatives and friends, is a very high-profile advertising concept. This advertising campaign will be launched before the New Year. Show advertising agencies to fully grasp the effective advertising opportunities for advertisers. The method of requesting the applicant to forward it is equivalent to expanding the effect of this direct mail advertisement and increasing the introduction role between consumers. Of course, the popularity of this watch has also been expanded. Those who received this New Year's card kept this card in order not to give up the chance to win the prize. Of course, they also deepened their impression of the watch. Third, the advertising content of the TV allows the audience to look for the advertisement on the big newspapers on November 3, and the purpose is of course to deepen the applicant's impression of the watch. This is the use of the media, the coordination is very appropriate, and the prior planning is very thoughtful. Fourth, advertisers and advertising agencies stipulate in the advertisement that the applicant must cut out a simple form in the newspaper advertisement, paste it on the postcard, and fill out the content, which is attached to the major newspaper media. The effectiveness of advertising has made a very common investigation and can be used as an important reference for the future selection of newspaper media. See Yan Boqin: "80 Cases of Successful Advertising", China Friendship Publishing Company, April 1993 edition, pp. 297-299. Example 2: In 1998, the entertainment version of the Budapest newspapers in Hungary published such a movie advertisement: From now on, the major theaters simultaneously launched a new film. The lineup of the actors was neat, the filming cost was huge, and the content was lively and vivid. However, until the release of the screening, the director was exhausted and still could not give a proper title to the film that would definitely be accepted by the audience. The 'Unknown Film' is dedicated to the audience. At the same time, the title of the film is publicly invited, and the audience is welcome to name the film. The special "Best Title Award" will be selected from the names of the applicants and will be awarded by the relevant parties. The winners will receive 20,000 bonuses. This move greatly stimulated the curiosity of the citizens of Budapest and wanted to see what happened to this unnamed film. Some are directed at the huge sum of money. Such a large number is attractive enough, why not try your luck! Even many people who rarely watch movies usually queue up to buy tickets. The theaters of this unnamed film are full of players. Many people have figured out a suitable title and watched it one after another. The value created by this advertising strategy has earned a lot of money in addition to the bonus. Second, the collection of advertising words Some are to collect advertising words for new products, such as Guangxi Qinzhou Pharmaceutical Factory for the production of Hercules oral liquid has collected advertising words, its advertising excerpts are as follows: Hercules, great power. Since its inception, Hercules Oral Liquid has won the trust and love of consumers with its remarkable curative effect and good reputation. It has won the National Anti-Aging Medicine Jinshou Cup Award, the National “July 5” Spark Fire Achievement Expo Gold Award and 92 Chinese consumers love health care products and other awards, and they are well-known at home and abroad. It is the fundamental purpose and eternal pursuit of Hercules to relieve the suffering of the majority of patients and make outstanding contributions to human health. In order to make the consumers better understand, know and love the advertisement words of "Hercules Oral Liquid", we warmly welcome people from all walks of life to give a draft and give a good work. First, the characteristics of Hercules oral liquid According to the principles of the motherland medical science, the Hercules oral liquid can regulate the body's qi and yin and yang, and has the effect of strengthening the body, benefiting Qi and collaterals, and nourishing the spirit. Modern medical tests have proved that this product is a two-way regulator that adapts to the body's immunity. It can promote the synthesis of DNA and RNA in the body's cells, stimulate the division of immune cells, and balance the immune function of degeneration or hyperactivity from the disordered state, making attenuation or The unimproved metabolism is quickly compatible with the physiological requirements of the body; thus achieving the effect of preventing and treating diseases. Mainly used in a variety of aging diseases, rheumatism, rheumatoid arthritis, neurasthenia, insomnia, hair loss and various debilitating diseases, can also be used for sexual dysfunction, etc., uniforms can significantly promote physical health and intellectual development. Second, the advertising requirements: Third, the award: Fourth, the manuscript note: This kind of advertising adverts often have the effect of one arrow and three carvings: not only achieve the purpose of the collection, but also clarify the characteristics of the product, but also expand the product Impact. Because you want others to write advertising words for you, you have to introduce the characteristics of the goods to others in detail; others who have taken a fancy to your bonuses will pay special attention to pondering your goods. This is to use the collection to promote the public, to collect the ads and advertise. Third, the collection of advertising slogans Many companies through the collection of advertising keywords, namely advertising slogans, to expand the impact and visibility. "Shanghai brand" TV sets are well-known among nearly 100 kinds of TV sets in the country. The leaders of Shanghai Broadcasting Equipment Factory came up with new ideas. The factory published the notices in the media units such as the Central People’s Broadcasting Station, and collected the advertising keywords of the “Shanghai Brand” TV sets from the national prizes, requiring the keywords to be within 100 words. Concise and clear, stunned, profound. The “Reward for Call” campaign received unexpected results. The factory received more than 3,000 manuscripts from all over the country in a short period of time, so the process of collecting papers became a process of promoting corporate products, summarizing product features, and expanding the impact of products. . Finally, after the selection, the factory selected the “visual rewards – Shanghai brand TV” as the selected advertising theme and published it in the newspaper. At the same time, the factory also optimized the advertising keywords through the form of rewards. Today's “visual rewards – Shanghai brand TV” has become a habit of people. It is said that there is a comic program that also quotes this sentence. The impact is thus visible. The four-term association is part of the important content of Chinese traditional culture. It has been rumored that many literati savages and even civilians inscribed the anecdotes of couplets. Some enterprises, especially small and medium-sized industries that lack strong capital, hold various mediation activities through most media. Although the actions are not big, but because they carry forward the traditional national culture of our country, there are many participants, but the influence is quite large, often very Quickly made a name for yourself. Practice has proved that this kind of practice, with low cost and good efficiency, can be transmitted through such special forms of communication. Example 1: Tiananmen Di'anmen Tiandi between the Seiko security door is levied under the company is the XX Provincial Public Security Department, XX City Construction Committee, XX City Public Security Bureau security door production certification enterprise, the Ministry of Public Security fire door production license unit. The “××” brand security door produced by our company has been opened for more than ten years. It was rated as “Double Excellent Product” by XX Technical Supervision Bureau and XX City Security Association. In order to contact the feelings of the users and promote the development of the company, special activities are carried out. Shanglian is the "Secrecy Security Door between Tiananmen and the Gates of the Tiananmen Square". It is now being sought for the next level. It requires the right to work and the content is appropriate. Once selected, the "X×" brand luxury composite security door is presented. A handful of hands, always friends, we sincerely hope that you will participate in our recruitment activities! Contact address: × × × × × × Tel: × × × × × × Contact: × × × × × × City Seiko Security Co., Ltd. × Year × Month × Day 2: When the famous wine "Zhongyuanhong" of Henan Province was listed in Hong Kong, it was jointly organized by the agent Zhongguang Company and "Business Daily" to recruit association activities, and hired old writer Ren Zhenhan, etc. Five well-known personalities are the winners. The Shanglian is: “A thousand years of Longtan steamed amber”. When Shanglian came out, the respondents from all walks of life were very enthusiastic. In a few days, they received 1,500 copies of the next joint contract. Many of them were ingenious. As a result, the following five joint awards were awarded: ten years of rock and pearl. After a few times, I heard the chicken. Deep yak all under the silk. Six jazz operas. A few times back to the Li Pavilion is drunk. "Zhongyuanhong" was produced in Henan and is said to have been founded in the last years of the Ming Dynasty and has a history of more than 300 years. Through this association, the sales of “Zhongyuanhong” in Hong Kong have opened up. Nowadays, the "No.1 Red" label on the market is printed with the couplet of "Millennium Longtan Steamed Amber, Ten Years of Stone Turning Pearl", which is the income of the merger. Example 3: On January 15, 1981, "Yangcheng Evening News" published a poster for the collection of "Cuiyuan Restaurant", and explained that the three tables were used as a reward for the selection of the next. Shanglian is: "Cuige I welcome guests, countless, sweet and fat, clear and elegant;" This is the beginning of the opening of the "Cuiyuan Restaurant", please write the upper line of Mr. Zhu Guoji, 85 years old. Only two months have passed since the recruitment of the affiliated advertisements. In addition to Tibet and Taiwan, other provinces and cities across the country have been actively recruited, and some people from Hong Kong, Macao and Singapore have also submitted contributions. In the end, a total of more than 3,200 pieces were received, and after being selected by a special person, the editor of Hecheng Publishing House, He Qiguang, was the leader of the company. His down link is: "The garden flower wins the brocade, sees a cup, rich and strong, and the mountains and seas are happy." In this association, the word "cuiyuan" is embedded in the natural and elegant, and it is not only in line with the management characteristics of the restaurant, but also Has a strong sense of the times. This move of the association has made this restaurant, which is remote, small and unknown, even famous in a short period of time, and the customers are constantly coming. Example 4: In September 1931, the Kunming “Cunzhen” photo studio was moved from Jinbi Company to the banks of the Green River in front of the Twin Towers. When the photo studio opened its business for the new home, it came up with a novel advertisement for the association, and invited the famous celebrity Chen Xiaoyu to vote for it. The Shanglian is: "Green River, river water green, green and double towers, tower shadow green water to save the truth." The advertisement of the association was a sensation, and it attracted hundreds of models from all over the province. The winners were: "Qingxiling, Lingxiqing, Qingliu Jiutai, Tailin Qingxi Bathing Buddha Head." This recruitment campaign made the "Cunzhen" photo studio suddenly famous in the province. The five collections of old-fashioned products have collected old-fashioned products with historical commemorative significance, thereby expanding the visibility of the company. An advertisement for the above-mentioned Haibo Broadcasting Equipment Factory: 34 years ago - July 24, 1958, China's first generation, Shanghai's first television set was born in Shanghai Broadcasting Equipment Factory. On the occasion of the 40th anniversary of the founding of the factory and the production of TV sets for 30 years, our factory is willing to reward the first generation of TV sets in China with a new generation of TV sets - Shanghai Z254-5 A flat-angle color TV sets. ——Shanghai brand 101 tube black and white TV. The collection method is as follows: This has an excellent effect on showing the long history of the plant and promoting new TV sets. In fact, no one can save TV for thirty-four years. The meaning of "drunken man is not in wine" is to promote new products. Another example: On February 22, 1993, Science and Technology Daily published an advertisement: Han Hongfeng Computer Technology Development Company offered a reward of 10,000 yuan. Who invented the motor protector better than our company DD-II in performance and price. Motor protector, we give each other a bonus of 10,000 yuan. On the one hand, this advertisement rewards the quality of the product by means of a reward of 10,000 yuan; on the other hand, it shows the strength of the enterprise, who dares to reward the 10,000 yuan! If someone wants to buy a motor protector, read the advertisement, certainly not him. It’s none. There is also a kind of advertised body advertisement for the six-collection personnel. The object of the collection is not the couplet, the name of the product, nor the item, but the person. Example 1: Taiwan's medicated soap series advertising Yima G-11 seeks victims. Those who have lived in Taiwan for more than six months, have used G-11 medicated soap in the past, have adverse reactions, have been confirmed by public hospital doctors, and have a doctor's test report before July 1, 1975, regardless of the severity of the symptoms, after re-examination, Every victim has to pay NT$500,000 or less. Erma G-11 seeks the victim. The applicant is "0". 3. Seek the victim, the applicant 2 . One consumer, who submitted a medical examination report, said that a red rash occurred in the left upper leg and has been re-examined by a designated physician. Another consumer, who failed to submit a doctor's test report, did not meet the qualifications and was not accepted. Who is the victim? After re-examination by the doctor, the rash phenomenon of the ××× consumer is a skin allergy caused by eating seafood, and has nothing to do with the G-11 medicated soap. The consumer has automatically withdrawn the response letter. Five "I am a victim!" The death penalty without a court trial. Looking for cases in countries around the world, G-11 medicated soap has no pre-existing disease. Three years ago, Taiwan’s reports and legends about the dangers of G-11 medicated soaps were unfounded. It is unfortunate that G-11 medicated soap was sentenced to death by a number of experts in this case. Countries around the world, including Taiwan, have never banned the G-11, and have also adopted standards for use. Zitt will tell the truth and publicize it to the public. The advertisement screen is a piece of Ma G-11 medicated soap being handcuffed, suggesting that it is illegal. In the society, the legendary medicinal soap contains G-11 harmful human body, causing its sales to plummet. In order to eliminate people's misunderstandings, Taiwan's Mahua Factory launched the above-mentioned series of advertisements to solicit victims, and the result was no victims, but the products that were actually harmed were the company's products. After the advertisements were released, the sales volume of medicated soaps rose linearly. Example 2: Vedic watches are looking for relatives from June to September this year. The Vedic watches produced in Switzerland have held “advertising campaigns” in Taiwan. Make the original obscurity brand become a well-known brand. In general, watch retail stores have not distributed such watches. During the advertising event, as the number of consumers asking for inquiries and samples increased, the table was added to the counters of retail stores, and sales were slowly opened. For the first time, “Advertising with Events” was named “From Switzerland to Taiwan, Vedas are looking for relatives”. First published large-scale advertisements in several major daily newspapers. The headline is the four characters of "seeking people". The content description "seeking" has four objects: 1 looking for a person whose name is "Vedas" or "Vedas", 2 looking for the same name as the "Vedas" or "Vedas". Anyone with a different sound and the same word is the object of search, 3 who is looking for the surname "刁", 4 who is looking for the place where the Vedas are born. Since this event is very interesting, there are 12 watches of this brand as prizes for candidates. Therefore, it is very popular with consumers. The search began in mid-June and ended at the end of July with the following results. The first object, no one is applied. In other words, Taiwan does not have a name for a Vedic, or a Vedic watch. The second kind of object is also unapplied. In other words, the sound is the same as the word, and none of them. For the third object, there are more than 400 applicants. The fourth answer, the application letter is more than 8000. The results are not bad. This activity, in the consumer population, causes direct and indirect responses that will not be lower than tens of thousands. The initial results have been harvested for the establishment of popularity. Next, a special program was held at the Taiwan TV Company to correspond to the applicants’ public draw. The 12th, no one is applying, no need to give a prize. The third type draws 3 people, the fourth type draws 5 people, and a total of 8 watches are given. The total price is only NT$40,000. In fact, the first object is impossible to find, and the second object is hard to find. However, in advertising, the addition of these two objects can increase the attention of the consumer. There are quite a few consumers who are waiting for the results to be announced. They think that no matter how many people apply, they are full of fun. In case someone is applying, it will make the advertisements climax. From Yan Boqin: "80 Cases of Warfare Advertisements", China Friendship Publishing House, April 3, 1993, p. 67-68. Seven comprehensive collections are multiple collections. The following case: "850" award-winning the name of this activity can be called: "850 prizes" activity. Everyone will be surprised first. What is the reason for the number "850"? A little attention to its advertisement will immediately be noticed. It is the homonym of the trade name. From Bai Yuning, it became 850. Let the "850" come out to directly contact the consumers, and Bai Yuning hides behind the scenes and other consumers to discover it. There are three directions for the 850 call: 1 ask for a homophonic sentence. 2 Seek meaningful ideas about it. 3 solicit interesting discoveries. The advertiser will first demonstrate in the advertisement. 1850 is Bai Yuning. The advertiser has stated that this should be the best answer. However, in order to stimulate a better answer, this answer does not give an award. Think of other harmonics such as "saturation point". 2 How can I go to 850=85×10 or 850 BC? Or how to do it in 850? 3 You can find out that “the total age of 8 children is 50 years old” or “the address is No. 50 in Lane 8”. Because the answer is very wide-ranging and confusing, it is also because the advertising content is very weak, which makes the public very interested to think about it and seek discovery. The prize prize figures are also set to be related to 850. For example, the commemorative prize is 850, the best prize is 850 yuan, the special prize is 1850 yuan, and the second prize is 4850 yuan. After two weeks, it was extremely rare to receive more than 10,000 letters. Many of the answers are meaningful, interesting, and valuable. The answers to the homophonic sounds are: protect you, worship you, treasures, Baifuling, Baifu Lin, Bao Ning. The answer in this regard, consumers tend to flatter, it seems that it is not easy to be admitted, it is a pity. If you are not bound by this, I believe it will add a lot of good answers. However, from another perspective. This shows that consumers understand some advertising psychology and advertising skills. It is conducive to promoting the deeper research of advertising and academics, and is also conducive to the development of advertising. The answer to the conception is: "8 years of victory in the war of resistance, Taiwan regained its freedom of losing 50 years." "[×5+5+6+7+8+9]×10=850]”. "850+850/999=850?850850... How many 850 are there?" Other combinations of numbers have produced many ideas. Those who are good at arranging numbers will definitely imagine it. The answers to the findings are: “The phone number of a household in Qishan is: 850”, “The seaweed contains 850mg of calcium per 100g”, “Two tickets, 438th and 412th, and the two numbers are added to 850. The last three characters of the period are 354 and 496. The sum of the two numbers is 850", "The account of Mr. Qingshui’s postal savings account is 850", "The early train of Chiayi to Alishan, separated by 8:50", "The deposit balance of a group in a bank is exactly 850 yuan according to the bank's year-end settlement notice in December 1973." "The sum of the ages of a middle-aged couple is 85. There is no one or half daughter under the knee. It can be said that 850". The three answers have their own advantages. Another example is that "the ball festival is forbidden in Christmas and New Year, and the police station executes the strike order. The strike order is also a homophonic sound of 850". Can make people read and smile. If the advertisers publish this answer on Christmas Eve or New Year's Eve, it will increase the memory of many consumers' names. The reason for the success of this campaign was that advertisers invited the public to participate extensively without any conditions attached. Consumers who have used or have not used such a headache film are eligible to participate. If the advertiser stipulates that the participant needs to attach the box or wrapper of the headache film, the interest of the consumer will be much lower. From Yan Boqin: "80 Cases of Successful Advertising", China Friendship Publishing Company, April 1993 edition, page 2 - 3 pages. Eight other forms of solicitation of advertising can be a variety of forms, and there are many. In addition to the above seven main forms, there are many collection activities that are difficult to name. Two examples are given for advertisers' reference. Example 1: About the first “Advertising with Advertising” on the Vedic table, it was named “Diving Treasure Hunt”. Invited to the "Chinese Diving Association" co-organizer, posted a lot of posters, with the title of "diving to show their talents, the sea to find the Vedas" to attract consumers. In advance, through the newspapers and TV commercials, ask for diving masters. On September 5, we dive near Yehliu and Kameyama. During the process, two Vedic watches are put into the sea, and the applicants sneak into the sea to find them. The main purpose of this activity arrangement is to show the performance of this type of table. Because of the advantages of this watch, it is waterproof and can withstand 50 meters of deep water pressure. Another purpose is to shape this watch into a watch that athletes like to use. Athlete-specific watches should have the function of not being shocked and shocked. This kind of table is the advantage of this aspect. It is worth mentioning that advertisers take this opportunity to invite photography experts to engage in underwater photography and make a promotional video. Record the live situation of the dive watch. This film can also be edited into an advertising short film. It is a two-pronged one. The second "advertising with activities" was named "Seaside Treasure Hunt and Fun Competition". It was held at the Wanli Beach in September 12. Anyone who swims in this bathhouse on the same day can participate. On the previous day, the advertiser commissioned the bathing area to bury more than 400 small plastic bags in the pre-planned area on the beach. Prizes include watches, double tents, Swiss wallets, travel bags, large bath towels, and T-shirts. It is also stipulated on the day of the event, from 3 pm to 4 pm, one hour is the treasure hunt time. If you find a small plastic bag, you can immediately receive the prize in the bag. In early October, the advertisers held a 30-minute lottery special program on China TV. It is stipulated that consumers who purchase this kind of watch can request a lottery ticket from a nearby dealership to participate in the lucky draw. Watches, Swiss wallets, travel bags, T-shirts and other prizes are available. At the same time, the salesperson of the dealership can also win the prize with the stub of the lottery. This is equal to the two-line award, and there is a salesperson who encourages watch dealers to eagerly promote the role of this watch. The name of the program was named "Haitian Tongle". During the exhibition, the videos of “Diving Treasure Hunt” and “Seaside Treasure Hunt” were broadcasted in succession, and the prize was won in the last 3 minutes. It can be seen that the main role of the program is still expanding its visibility. The author refers to this series of advertisements as “advertising with activities” and does not directly call it “promotional activities”. It is based on the purpose of advertising and is mainly based on establishing popularity. From Yan Boqin: "80 Cases of Successful Advertising", China Friendship Publishing Company, April 1993 edition, p. 68-70. Example 2: “Let the synthetic resin grow soft and pleasing fluff, which is a new product developed by the company. This kind of cheap blanket is very popular, but it has the patent right, no one is allowed to copy. If you find someone Imitation, please inform us, the company will give you a bonus of 2 million yuan, never give up. Synthetic resin blanket is the fist product of Japan Yamanashi Company, the company is deeply troubled by counterfeit goods impacting its sales, especially for the above advertisement. In essence, it is also a solicitation advertisement. It seeks to expose fraudsters and awards them. Such advertisements often have a deterrent effect.