Secretarial knowledge > Advertising

Heart attack advertising in tactical body advertising

"The siege of the next, the heart attack is the top" This great strategic idea of ​​ancient China has become one of the important strategies of modern advertising. The main feature of the heart attack advertising is to target the different psychology of the customer, to touch the commercial taste of the advertisement, to create a warm buying atmosphere, and to induce the customer's desire to purchase. Bai Juyi said: People who move people are not in love. So there is nothing in the world that is more shocking than "love". The tactics implemented by the attacking body advertisements are the emotional law, which achieves the heart attack by impressing the emotions of consumers. The China Youth Development Foundation’s advertisement for the “Hope Project” of the sponsoring organization is implemented by the emotional law. For example, one published in the "People's Daily" on May 27, 1992: ... In the mountainous area of ​​Daba, there is a little girl named Wang Cuihua. Because her family is not good, her father let her drop out of school. Xiao Cuihua cried and refused, mother said "You have to study, you have to eat, how can you have money!" Xiao Cuihua cried in front of her mother and said, "Mom, as long as I promised to go to school, I will not have lunch in the future." Since then, Xiao Cuihua is going to school. I have not eaten lunch since. “Hope Project” is to help children like Wang Cuihua who are out of school or who are out of school to return to school and continue their studies. ... published in the People's Daily on November 3, 1991: ... In the poor areas of China, more than one million smart and lovely children of school age are out of school every year because they cannot afford to pay for books. There is a 12-year-old girl, Qing Yuanxiang, in the poverty-stricken mountainous area of ​​Zhen'an County, Shaanxi Province. She is a good student with excellent academic performance. My father died last year. The mother took her and her sister, who was less than 4 years old, to lead a difficult life. She was out of school, feeding pigs and chopping wood during the day, and taking out her own textbooks for self-study at night. After the final exam, she rushed to work, ran to school, and carefully completed the exam in the remaining half of the class. At the end of the exam, she wrote four words in tears: "I want to go to school!". In the Dabie Mountain area of ​​Luotian County, Hubei Province, there is a child named Jiang Feng. He is a mathematician in the class. After he dropped out of school, he made the last winter vacation homework three times. He shed tears and handed the homework to the teacher. You can no longer give me corrections in the future.” The “Hope Project” implemented by the China Youth Development Foundation is to help thousands of children who are out of school due to family poverty, like Yuan Xiang and Jiang Feng, return to school. . . . Everyone who is morally righteous and who has not been conscience, will not be born with a sense of responsibility when he reads these true narratives! He will not lend a helping hand! For example, in the Third National Disability Games of China On the eve of the opening ceremony, Guangdong Sun God Group Co., Ltd., which specially sponsored the Games, published an advertisement on the theme of “Our love forever” in the People’s Daily on March 17, 1992: In human life Such unfortunate people: they may never have seen the earth and the sun, they may never be able to express their love in words, they have obstacles that are difficult to cross under their feet, they have a silent world in front of them... they are unfortunate Fortunately, because of the care and help of thousands of people, dedication and love, because they love life, self-confidence; because they know that the perfection of life is not the perfection of the body; Brilliant, it is to challenge the fate... On March 18, one of them will stand before us: the third national disability Games will be held in Guangzhou Tianhe Sports Center, the opening ceremony of a large group calisthenics "Titan" Song of Life "," will show you a picture of life of persons with disabilities and hard work. Let us pay attention, let us listen, let us applaud, let us cheer for every heart! - This is your best support for the disabled sports games; dedication and care, now is the time. “Caring for the people and serving the community,” this is the firm belief of the Guangdong Sun God Group to benefit the society and to improve the health of the people. The Sun God Group pursues the business philosophy of “people” as the center, and takes the benefits of enterprises and social benefits as the criteria, and actively participates in social welfare undertakings to realize the eternal concern of the sun for human life. This is also the purpose of the Sun God Group to invest 1 million to sponsor the 3rd Disabled Games. The Sun God Group hopes that everyone in the whole society can have a warm and affectionate heart. This full of affectionate words is not so much an advertisement made by Sun God Group Co., Ltd., but rather a love that one billion people have dedicated to the disabled! Some slogans also use heart attack. Real estate slogans such as the following: The villa is yours, the garden is yours, and the facilities are yours. ——Shenzhen Mingquanyuan advertising house with love, become a home. ——Taiwan 铨屋建公司 advertising Shatian tells you the way home. ——Shanghai Shatian Apartment Advertising As long as you live comfortably and elegantly than me - beautiful space is waiting for you. ——Wenhua Xindu Villa Advertising Group is with you to share a beautiful life. ——Shenzhen Qunxing Garden Advertising These slogans can shake people's hearts and create an irresistible temptation and encouragement. Some advertisements achieve the heart attack by impressing consumers' guilt. For example, the Nackenheim Vineyard Hotel in Germany has printed such an advertisement: We have paid alcohol retail license tax, alcohol tax, entertainment tax, value-added tax, income tax, property tax, basic property tax, business capital tax, business income tax, After payroll income tax, total wage tax, church tax, dog tax and asset income tax, pay medical savings, management agency management fees, disability insurance, employee insurance, unemployment insurance, personal insurance, fire insurance, After the accident insurance and compensation insurance, and after deducting the utility bill, gas bill, heating bill, plus music performance and the right to copy the association, etc., we only have this advertising fee this month. Therefore, we kindly ask you to visit us frequently. It’s really a tax, and when people look at this sincere advertisement, they naturally have to have an infinite sympathy, so they often visit.

recommended article

popular articles