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Advertising documents must be innovative


Like literary works, advertising documents are always one-off, cannot be repeated with others, and cannot be repeated with themselves. Nowadays, the advertisements are overwhelming, and there is no surprise. Whether your advertisement can attract people and stimulate people's interest, the most important thing is to see if you have unique and unique features. From this perspective, innovation is also the key to successful advertising. The innovation of advertising documents is the key to the creativity of advertising. Advertising creativity is the creative thinking of the advertising theme. It is the creative artistic concept of how to express the advertising theme after the positioning of the advertising theme. It includes both the question of “what to spread” and the question of “how to spread”. Advertising ideas should be novel, ingenious, and appropriate. The innovative nature of advertising documents is not only reflected in the superior creativity, but also in the unique and novel expression techniques. Chinese and foreign advertising has created a lot of expressions, but it is not exhaustive, and advertising creators should boldly create. The novel expression technique is also irresistible. Regarding the creative and expression techniques, the relevant chapters will be elaborated in more detail. I won't say much here.

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