Secretarial knowledge > Advertising

The connotation of advertising

Advertising, accompanied by the production of goods and the exchange of goods, has prospered along with the development of commodity production and the advancement of science and technology. In the pre-Qin period of China, physical advertisements, hawking advertisements and scorpion advertisements have appeared. In the Tang and Song Dynasties, the application of signboard advertisements has become more common. With the invention and use of printing, commercial print advertisements appeared during the Northern Song Dynasty. This kind of advertising is more popular. In many countries around the world, the origin of advertising is also very early. As early as in ancient Greece and ancient Rome, some coastal cities had relatively developed businesses, and advertisements had been sold, displayed, audio, text, poetry and store signs. In addition, in the ancient Greek city of Athens, there is a semi-official figure who manages the life of urban streets, often yelling on the street and verbally telling people about the listing of goods. After China's printing was introduced to the West, the spread of Western advertising entered the era of print advertising. By the middle of the twentieth century, market marketing and mass communication were formed, and they were introduced into advertising practice activities. The advertising activities were placed on a scientific basis, which greatly enhanced the timeliness of advertising activities and made the advertising industry A rapid development. The word "advertising" comes from the West. Called Advertise in English. Originated from the Latin Advetteze, meaning 'attention', 'induction'. If it is literally interpreted, "advertising" is a means of evoking the public's attention to something and inducing it to be used in a particular direction. In ancient China, only the name of scorpion, confession, imitation, and placards began. Since the end of the 19th century, the term "advertising" began to appear in Chinese newspapers and magazines. Until the 1920s, the word "advertising" was used. It is widely used. Advertising can be divided into two types: broad and narrow. Generalized advertising refers to advertisements that are not for profit, including government announcements, announcements by religious groups, cultural and educational groups, statements, and public welfare advertisements that beautify the public environment, prevent air pollution, and promote public welfare. A narrowly defined advertisement is an advertisement that is characterized by profit and is characterized by selling goods. The definition of advertising in the "Advertising Law of the People's Republic of China" adopted by the Standing Committee of the Eighth National People's Congress on October 27, 1994 refers to commercial advertising: "The advertisement referred to in this Law refers to the commodity operator or service provision. The person bears the expenses and directly or indirectly introduces the products he sells or the commercial advertisements provided through certain media and forms. This definition tells us: 1. Commercial advertisements convey information about goods and services; 2. Commercial advertisements There are clear advertisers, that is, the operators or service providers of commodities, etc., which publish advertisements; 3. Commercial advertisements are paid services, and advertisements mainly pay advertisement operators for advertising design, production, agency services, etc.; Commercial advertisements need to spread information through certain media such as newspapers, magazines, radio, television, etc. The advertising writing researched in this book mainly refers to commercial advertising writing, as well as some public welfare advertising writing.

recommended article

popular articles