Secretarial knowledge > Advertising

Celebrity recommendation for TV commercial expressions

That is, the celebrity loves to use the lens of a certain product, or uses the lens of the celebrity to directly recommend the product for advertisement, and uses the "celebrity effect" to cause the viewer to feel good and trust the product. For example, Frank Padu, the chairman of the American celebrity Pasir Food Company in Sarisburg, Maryland, gave a 60-second TV commercial for "Pado broiler":

When people ask about my broiler, they always ask two questions. The first question is:
"Padu, how can your broiler have such a good golden skin color, it is incredible. You are not dyeing broilers like this?"
It is true that our broiler skin color is absolutely nothing artificial. If you also have chicken, fed with high quality yellow corn, sable, corn bran, calendula, etc., your broiler will also be golden yellow. It is not acceptable to dye chickens.
Another issue is:
"Padu, how is your broiler so juicy and juicy? Are you not gonishing broilers?"
Asking this kind of question really makes me a bit annoyed. How can I do this kind of thing! The chicken eats as good as I do, and lives as good as I do. Is it still difficult to take a manual approach?

In order to effectively promote his products and use his own advantages as a celebrity, Frank Padu refuted and explained some people's doubts about the quality of broilers, which produced good promotion effects.


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