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Completion of TV advertising format


It is a more complicated TV commercial. It consists of two parts, one is the advertising shooting script, and the other is the advertising shooting workbench. The so-called advertising shooting script is to write the manuscript into a lens script, which includes mirrors, screen content, lines, advertising words, and descriptions of music and sound effects. The photographer can basically shoot with this. The so-called advertising shooting workbook is to further specify the above script. When filming a movie or television, the playwright provides a script, and the director transforms the script into a workbench, at which point the actual shooting process can be entered. The filming workbench for TV commercials is generally done by the advertising creator. The requirement is to write the format of the image and sound pair to achieve the effect of watching and listening. The general program is: left and right parallel, the left part of the picture, including subtitles, scenes, picture image and concise prompts for directors, artists, actors; right side of the audio part, including commentary, character language, music, songs, audio Effects and simple tips on how to handle the above.

【example】
"Southern Black Sesame Paste" TV Advertising Manuscript
The ad shooting script lens 1: Ma Shi Alley, the sky is late. A pair of mothers and daughters walking to the deep lanes. : "Black sesame paste -".
Lens 2: In front of the deep house courtyard, a little boy slammed the heavy shackles out of the door and squeezed the aroma. : "When I was young, I heard the sound of black sesame paste, and I couldn’t sit still anymore...".
Lens 3: One side of the pick, the little girl does not lift the sesame in the corrugated. On the other end, the big oysters that sell sesame paste enthusiastically take care of the diners.
Lens 4: In the big pot, the thick sesame paste is constantly rolling.
Shot 5: The little boy licks his little hand and can't wait.
Lens 6: The big copper spoon is raised to the old height, and the sesame paste is poured into the bowl.
Shot 7: The little boy slammed his head and ate it, and the big bowl almost covered his face.
Lens 8: The little girl who studies sesame seeds casts a novel look.
Lens Nine: Several passers-by ate and eaten beautifully, and there is a strong aroma around the big cockroach.
Lens X: Standing behind the adults, the little boy smashed the bowl in a big way.
Lens 11: The little girl grinned.
Lens 12: Dad loves to give the boy a spoonful of sesame paste and gently wipes away the bruises on his face.
Lens 13: The little boy raised his head in silence, his eyes seem shy, grateful, likeful, meaningful...
Lens XIV: A smog passed, subtitled: "A strong fragrance, a warmth." : "A strong fragrance, a warmth. Southern black sesame paste."
Lens 15: Product target.
Lens 16: Introducing subtitles: Southern Black Sesame Paste Guangxi Southwest Children's Food Factory.

Advertising Shooting Workbench This time: One night in the 1930s Location: Jiangnan Town Street People: Little boy, woman who sells sesame paste, woman's little daughter: 30 seconds mirror shots motion picture content ads Word music, effect 1


Move down the women who sell black sesame paste and take the burden to the depths of the street. Her daughter followed the oil lamp on the sesame paste and rhythmically shook the boy out of the door. The girl used a wooden stick to stir the sesame paste and the sesame paste. The woman licked the sesame paste from the pot and handed it to the bowl. The old woman pot, the hot boy, the hand, the lips can't wait to look like a spoon, the hot sesame paste flows out of the bowl, picks up the boy, drinks the sesame paste, the girl sneaked the woman, took the bowl, the boy, the bowl, the girl, the girl, the girl, the girl, the boy, the boy Bowl of sesame paste boy nostalgia, recollecting the heat from the right into the beautifully packaged black sesame paste trademark, trade name, factory name women selling sound "black sesame paste!"
MALE SPEAKER: "When I heard the scent of sesame paste as a child, I couldn’t sit still anymore."
Women are selling their voices: "Black sesame paste!"










Subtitled in the lower left corner, "Southern Black Sesame Paste"


Stacked subtitles: "A scent of warmth"
male voice:
"Southern Black Cheese paste" music ↓ ····················

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