Secretarial knowledge > Advertising

TV advertising manuscript writing

TV is becoming more and more popular. There are very few people who don’t read newspapers and magazines. There are very few people who don’t watch TV. Therefore, TV advertising is the most radiation-type and most influential advertising type in advertising media, and also the protagonist in the advertising market. . For example, in the advertising market in Hong Kong, TV advertising ranks first. According to statistics from previous years, TV advertising accounted for 44.1% of total business. Others are the business volume of newspaper advertisements, magazine advertisements, radio advertisements, cinema advertisements, etc. Taiwan is also the case. In the four major advertising media of television, radio, newspapers and magazines, the advertising expenses of TV advertisements account for one-third of the total. .
The charm of TV commercials comes from its comprehensive art. It is a comprehensive art that integrates literature, music, dance, art and photography. Its basic elements are picture, sound and text. The text is a script for TV commercials and is the basis for making TV commercials. This chapter is called "television advertising" and refers to the writing of this part of the text. Below we talk about the writing of TV commercials from the aspects of composition, creativity, language, type, writing and so on.


recommended article

popular articles