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Advertising slogan writing requirements to highlight personality

On the one hand, we should try to make the advertising slogan different from the advertising slogan of other enterprises and commodities. On the other hand, it must conform to the personality of the product, and must show the service purpose of the enterprise or the unique function of the commodity or other things that are different. A plain, uncharacteristic slogan makes it hard to impress consumers.
There are many ways to highlight individuality, one of which is naturally embedded in companies, brands, labor and other names. If the company or product name can be matched with the sales characteristics, it will continue to emerge, and it will have the propaganda power that the general advertising slogan does not have. It promotes the characteristics of the product and expands the popularity of the enterprise and product brand.

The following are examples:
Chinese road, Hongyan Motor.
——Red Rock car advertising slogan is really not afraid of the ratio – France Donggang Pan 500 does not lose other tires.
- France Donggang Pan 500 tire advertising slogan love is a selfless dedication.
——Zhengda Group’s advertising slogan must have a road to the mountain, and there must be a Toyota car on the road.
——The advertising slogan of Toyota Motor Corporation of Japan is in the “riding” of the Golden Lion bicycle.
——The three cases of the Golden Lion brand bicycle slogan can be described as skillful. They highlight the spirit of the enterprise and the quality of the products, and naturally put the name of the enterprise and product.


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