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Duality of advertising slogan writing skills

The dual-integration method, using the traditional features of Chinese, and the linguistic duality of the language to create a sense of harmony in the sense of form and harmony, is a method of advertising in China.

E.g:
May Huangmeitian Samsung Brandy - Samsung Brandy Advertising This is an advertisement published in a newspaper in Shanghai in the 1940s. The whole team is full of harmony and harmony, and its confrontation is amazing. Most of today's couples are not very strict, such as the Huaibei mouth wine advertisement: "The next door is drunk, open the altar Shilixiang." The advertising slogan of the Guangzhou Branch of the People’s Insurance Company of China: “Everything Insurance, Years of Peace”, is the slogan of this type of couplet advertising.
The advertising slogan is the art of a language, and it is the embodiment of the ideology's aesthetic taste and knowledge cultivation. Although the advertising slogan is a number, but the word is not easy to get, it is difficult to find it. See Lu Xiaoqun: "The Art of Modern Advertising Copywriting", Central South University of Technology Press, October 1997, pp. 109-112.


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