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Narrative method of advertising slogan writing skills


The narrative method, without any modification, objectively states the characteristics of the goods or the purpose of the enterprise, is simple and solemn, elegant, simple and clear, and is often trusted by the readers.

E.g:
When the sun rises, our love lasts forever - the sun god oral liquid advertisement is hard to say, washed it.
—— Jieer Yin lotion advertisement

Example 1 illustrates the Sun God Group, which uses the "Sun God" as a health drink, dedicated to people's boxing love, deep meaning, long-distance artistic conception, and endless aftertaste.
Example 2 is the promotion of Jieer Yin lotion, which treats gynecological diseases. Generally, women regard gynecological diseases as “unspeakable,” and the advertising slogan is straightforward to say the concerns of women, and the effect is “washed”. ", naturally, it also joins the psychology of female consumers.


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