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Advertising slogan function

The slogan was originally a wartime agitated language that evoked people to participate in or support the war, and later widely used in politics, religion, art, business, and various popular movements. The slogan is used repeatedly, which can give people a strong impression and keep people in mind, thus becoming the force that encourages people to act. Therefore, the use of slogans as a means of calling is very practical.
The role of the advertising slogan is to express the characteristics of the enterprise or the holding power and advantages of the product in the shortest text, and use it over time for a period of time, thus leaving a deep impression on the consumer.
The advertising slogan is the enrichment of the main information of the advertisement, which can directly serve the merchandise promotion. In particular, those slogans that are appealing and inspiring can provoke people's desires to prompt people to purchase relevant goods as soon as possible.

Such as:
With just one finger, you can complete your scheduled work.
——Packaging machinery advertising column stone medal jack – top of the ground.
—— Jack Advertising Lin County Radiator Factory – it will always be warm to you.
- radiator advertising

The above three slogans emphasize the efficacy of the products. Take the first slogan as an example. How complicated the packaging work is, look at this advertising slogan is so easy: "just one finger." Weighing it, it is easy to encourage people to buy.

Since December 23, the Atlantic will shrink by 20%.
——Airline advertising

Seeing this advertising slogan, consumers naturally think of it: it must be the speed of the aircraft or the replacement of a new type of aircraft, reducing the time spanning the Atlantic by 20%. Because for passengers, a 20% increase in speed is equivalent to a 20% reduction in the Atlantic. This slogan does not have the words "increasing speed," "saving time," and "saving time is creating money," but it makes consumers think. In this case, this is the activation mechanism of the advertising slogan.


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