Broadcast advertising documents should be concise and easy to understand when writing

The former is for the listener and the latter for the announcer. Broadcast advertisements are fleeting, and listeners tend to be less focused when listening to advertisements. Therefore, the advertisements of broadcast advertisements should be as short as possible, use short sentences and use less modifiers; concise and concise, highlight key points, avoid lengthy and comprehensive. At the same time, in order to facilitate the broadcast, it is also necessary to arrange the rhythm and flatness of the language according to the characteristics of various commodities, in order to make the pronunciation loud, with a bright rhythm, and read it up. Such as the advertisement of Feiyue brand TV.

Leap, how fascinating your name is, how fascinating you are. Hope! Hope! I finally came to my side today, and I have another partner since then. Fly, leap, your image is clear, open to me to observe the window of the world, your tone is bright, let me hear the sound of all corners of the universe. ... fly, leap, may you turn the awards you have won into the power to continue to rise, expand your ideal wings, and fly to the world peak.

It has a strong sense of rhythm and is ideal for reading or dictating.

Broadcast advertising documents should be concise and easy to understand when writing

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