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Radio advertising manuscripts

Broadcast advertising mainly acts on people's hearing. If it is a dry, monotonous advertising word, it is only "broadcasting". The audience enters this ear, and the ear is out, it is difficult to leave any impression. Therefore, a good radio advertisement should use sound to create a picture, which produces the effect of "painting in words." Some people say that "poetry is a silent painting", then the radio advertisement is "a sound painting."
At the 8th Folk Radio Conference in Japan, the radio advertisement of the "SANTORY" wine of the Japanese Sushi Hotel won the best prize for its unique creation. This is a classic case.
The advertisement introduces the "SANTORY" wine to the audience in the form of a "100-person concert":

Commentary: Good night, the "100-person concert" program is provided to you by the sushi restaurant that has a history of 60 years of wine making. Welcome to listen.
Music: Chopard works, streams, birds and songs.
Commentary: Life is short, art is long-lasting, and excellent works can stand the test of a long time. Similarly, the excellent whisky produced by outstanding creativity can withstand the test of years. The world famous wine "SANTORY" with a tradition of sixty years is produced by Yamazaki, the most suitable place for making wine in Japan. The silent and transparent things in the barrels are sleeping day and night, ten years, twenty years, thirty years, and the more fragrant as time goes by.
Music: crisp wooden sound.
Commentary: Friends, the barrel has been opened, and there is a fragrance of “SANTORY” floating in the room. Look! A drop of light shines like an amber. The good wine of the old age is like the glory of ancient music.
Music: “咕咕” 斟 声 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Gently drifting with the idyllic soothing music.
Commentary: Your best companion now is a cup of frozen world famous wine "SANTORY" and a world famous song, so that you are completely immersed in the wonderful realm.

The advertisement uses the language of the sound and color to make the "SANTORY" wine sound, color and taste together, and it seems to be fragrant in the nose. If this object is visible, it will last for a long time.


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