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Writing of radio advertising documents

Radio advertisements use radio waves to spread information and appeal to listeners with sound. Therefore, radio advertisements should pay attention to fostering strengths and avoiding shortcomings and giving full play to the advantages of sound.
Radio advertisements consist of three elements: advertising words, music, and audio. In addition to paying attention to the proper use of music, sound and other elements, the writing of radio advertisements is crucial. Radio advertisements mainly convey relevant information through sound. Therefore, the advertisement words must first make the audience hear clearly, understand, and understand and remember.

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