Small form of broadcast advertising document type
Broadcasting advertisements use dialogue as the main expression, and the intuitive sense of the audience is generated by the sound. Therefore, when writing, the characters should not be more, and the dialogue should pay special attention to colloquialism and life. For example, a radio advertisement for a spear-shaped travel clip:
Father: How do you do it, my travel cut? Garden, garden!
Woman: Dad, what are you looking for?
Father: Dad's spear card travel cut?
Female: Travel cut, cough, in my bag.
Father: How do you do it, always take your father's spear travel clip!
Female: Dad, our school is working by hand, I can use it!
Father: Dad will go on a business trip tomorrow, you will give it to me first.
Female: Hey - Spear card travel cut I like it!
Father: Garden, if you like, Dad must buy you a hand.
Female: Dad, the spear card travel scissors is small and easy to use. If you want to buy it for me, you can buy a spear travel clipper.
Father: Garden, my father bought you a spear student scissors, how do you see it?
Female: Spear student cut?
Father: Yes, the style of the spear student is the same as that of the spear travel clip. It is small and exquisite. The head of the student's cut is made into a round shape. It is suitable for primary school students. It is quite suitable and safe.
Female: Really!
Father: Dad will lie to you too!
Woman: Dad is so good! Dad is so good!
Female: The garden has a spear student cut, and it is suitable and safe.
Father: Dad has a spear travel clip, which is convenient for traveling.
Dear listeners:
The spear-brand travel scissors produced by Wenzhou City Spike Brand Scissors Factory won the first place in the 1983 national similar product evaluation. The spears produced by this factory were cut and marketed by the primary school students.
The above products are distributed by the national department store and sold in various department stores.
The site of Wenzhou Spear Brand Scissors Factory is located at: ××XXXX, Wenzhou City, Zhejiang Province. Tel: ××× Telegraph Registration: ×××
Some essay broadcast advertisements, which integrate dialogue, performance, music and sound, are more colorful and attractive.
For example, Yanbian People’s Broadcasting Station’s advertising essay “Understanding Happiness”:
Narrator: For happiness, everyone has their own understanding. How does the director of Dunhua Pharmaceutical Factory understand it?
Female: Director, your letter.
Director: Where did you come from?
Female: Honghu Farm, Lianjiang State Farm, Guangdong Province.
Comrade of the factory manager, my name is Hao Min. I got Keshan disease in the war years. Later I got rheumatoid disease. The multi-party treatment has no effect. The disease has been removed and I even thought about death.
On that day, I heard Yanbian ginseng re-made pills from the radio, went to the pharmacy, and saw the medicine from my hometown at a glance. On the box, the towering pines, the golden ginseng, the clear-cut Tumen River, ah! How familiar is it.
I took 50 pills in a row and I was sick. Director comrade, I am writing to you with tears, please accept the salute of an old soldier.
Female: Director, how are you...
Narrator: The man has tears and does not flick. When the Yanbian ginseng re-created the pill and won the national silver medal, did the director flow through the tears? No. But now, he is crying, this tear is the understanding of the director of Dunhua Pharmaceutical Factory for happiness!
Father: How do you do it, my travel cut? Garden, garden!
Woman: Dad, what are you looking for?
Father: Dad's spear card travel cut?
Female: Travel cut, cough, in my bag.
Father: How do you do it, always take your father's spear travel clip!
Female: Dad, our school is working by hand, I can use it!
Father: Dad will go on a business trip tomorrow, you will give it to me first.
Female: Hey - Spear card travel cut I like it!
Father: Garden, if you like, Dad must buy you a hand.
Female: Dad, the spear card travel scissors is small and easy to use. If you want to buy it for me, you can buy a spear travel clipper.
Father: Garden, my father bought you a spear student scissors, how do you see it?
Female: Spear student cut?
Father: Yes, the style of the spear student is the same as that of the spear travel clip. It is small and exquisite. The head of the student's cut is made into a round shape. It is suitable for primary school students. It is quite suitable and safe.
Female: Really!
Father: Dad will lie to you too!
Woman: Dad is so good! Dad is so good!
Female: The garden has a spear student cut, and it is suitable and safe.
Father: Dad has a spear travel clip, which is convenient for traveling.
Dear listeners:
The spear-brand travel scissors produced by Wenzhou City Spike Brand Scissors Factory won the first place in the 1983 national similar product evaluation. The spears produced by this factory were cut and marketed by the primary school students.
The above products are distributed by the national department store and sold in various department stores.
The site of Wenzhou Spear Brand Scissors Factory is located at: ××XXXX, Wenzhou City, Zhejiang Province. Tel: ××× Telegraph Registration: ×××
Some essay broadcast advertisements, which integrate dialogue, performance, music and sound, are more colorful and attractive.
For example, Yanbian People’s Broadcasting Station’s advertising essay “Understanding Happiness”:
Narrator: For happiness, everyone has their own understanding. How does the director of Dunhua Pharmaceutical Factory understand it?
Female: Director, your letter.
Director: Where did you come from?
Female: Honghu Farm, Lianjiang State Farm, Guangdong Province.
Comrade of the factory manager, my name is Hao Min. I got Keshan disease in the war years. Later I got rheumatoid disease. The multi-party treatment has no effect. The disease has been removed and I even thought about death.
On that day, I heard Yanbian ginseng re-made pills from the radio, went to the pharmacy, and saw the medicine from my hometown at a glance. On the box, the towering pines, the golden ginseng, the clear-cut Tumen River, ah! How familiar is it.
I took 50 pills in a row and I was sick. Director comrade, I am writing to you with tears, please accept the salute of an old soldier.
Female: Director, how are you...
Narrator: The man has tears and does not flick. When the Yanbian ginseng re-created the pill and won the national silver medal, did the director flow through the tears? No. But now, he is crying, this tear is the understanding of the director of Dunhua Pharmaceutical Factory for happiness!
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