Secretarial knowledge > Advertising

Direct description of the type of broadcast advertising document

The announcer reads the ad words directly, with clear words, telling the merits of the goods, and how to benefit the consumer. This is the most basic form of expression for broadcast advertising.
For example, Wuhu People’s Broadcasting Station’s product advertisement for Wuhu Soap Factory:

Anhui Wuhu Soap Factory is an old factory with more than 50 years of history. Its products include nearly 100 varieties of washing powder, soap, pulp detergent and daily cosmetics. Among them, Shenyu brand washing powder, Jingling brand plus fragrant plus enzyme washing powder, and A-type washing powder all exceed one type of product index in the national quality evaluation. Shenyu washing powder ranks second in the country and is awarded the title of Provincial Quality Product. The products of the factory are of high quality, complete variety, novel packaging, low price and good quality. They are sold well in 19 provinces and cities all over the country and are well received by users. Wuhu Soap Factory Site: No. 183, Zhongshan South Road, Wuhu. Telephone switchboard: 3935, 3934.

There is also a straight-through style, which is better with music or sound. The radio advertisement of the Shanghai People’s Broadcasting Station “reminds brushing”:


Good morning, listen to the audience, have you brushed your teeth after getting up? What toothpaste is used? I tell you that Chinese toothpaste has a fruity romance, and you will have a fresh feeling after using it. Try it.

Dear listener, good evening, don't forget to brush your gums before going to sleep, friends with dentures, take off your dentures before going to bed and soak them in the cleansing dentures of Mejia, and you will have a new fake tooth tomorrow morning. good night.

The advertisement won the first prize of the 5th Excellent Radio Advertisement Program because it conveyed the advertising message artistically, which made the audience accept the advertisement very pleasantly in a relaxed atmosphere.


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