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TPO advertising in the form of TV commercials

The so-called TPO advertising means that the advertising department of the TV station uses the programming skills to link the Time, Positio n and Occurrence organically, and subtly arranges the advertisements of the same brand. According to the time and place of the receiving object, it is divided into categories. Broadcasting, while forming a more powerful advertising campaign, and strive to "please" each audience with the most cordial and euphemistic performance techniques.
For example, the US Coca-Cola Company's TPO advertising campaign on Chicago TV was quite successful.
early morning. Before the 7:30 morning news program, the public officials before the shift transmitted such a message: a busy and busy day has already begun. Drinking a cup of Coca-Cola before going out will make your work flow more smooth and fuller.
In the morning, at 9:30, before the "Family Pepsi" program, a fresh and bright music was finished. The female host was smiling and holding a can of Coke to remind the housewives who were doing housework at home: Don't forget to put Coca-Cola. Put it in the freezer. In the evening, your husband and children will go home. If you drink a cold cola, you will get rid of the fatigue caused by their work and study, and reflect your tender love for your family.
At noon, at 12:20, the last picture of the weather forecast program disappeared. The TV screen also lost the opportunity to advise the public officials at the company lunch: Today's weather is very hot, drink a Coke after lunch, quench your thirst and cool off, have a good body and mind, and accumulate plenty of energy. Well organized to deal with the big pile of affairs in the afternoon.
Evening: 10:10, a brilliant baseball game break, the crowd stands in the stands, and suddenly, the camera is close to seeing the guest faint. Later, two male and female movie stars who were very familiar with the audience appeared and sang a conversation: Today is hot enough. You see, the lady may have had heat stroke. According to the weather report, the temperature in the next few days is even higher than today. The consumption of cola will also go up. Please call the Coca-Cola retail store to inform them to send a few more boxes of fresh cola and store them for emergency use. Here is the phone number of the retail store...
This form of advertising repeatedly spreads Coca-Cola's advertising information from different times, places and places, psychologically strengthens people's memory, strengthens Coca-Cola's brand image, and more importantly, it changes the high density and strongness of traditional TV commercials. Stimulating, a single hard indoctrination, hangs advertising information and trivial things around people's lives, and the wind and rain moisten the heart, its promotional role is self-evident. For this question, see Lu Xiaoqun: The Art of Modern Advertising Copywriting, Zhongnan University of Technology Press, October 1997, pp. 184-185.


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