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Animated TV presentations

That is to use the principle of cartoons to create advertisements.
Animated ads include Disney-style cartoons and various illustrations. Its greatest advantage is to closely intertwined fantasy and reality, using romantic techniques to express the characteristics of goods and convey labor information. For example, let the animals enjoy the goods, and then make a compliment; let the car, bicycle fly in the air, let the toothbrush, toothpaste, watch, dance, etc. As a means of propaganda, this form of animation has a unique effect especially in products and trademarks that express abstraction, intrinsic, and difficult to capture.
For example, the TV advertisement of "Baiyunbian Wine" expresses the elegant taste and charm of the wine with a set of fresh and elegant ink animation:

Picture 1: The quaint substrate reflects the words "Autumn in the autumn of 759, the poet Li Bai tour Dongting Lake...".
Picture 2: On the quiet lake of the water and the sky, a leafy boat slowly enters and breaks the reflection of the moonlight.
Picture 3: Li Baiyi stands on the bow, the breeze blows the clothes, and a cluster of reeds flashes from the bow.
Picture 4: Autumn leaves drifting, Li Bai lies on the bow. The boat gently travels through the moonlit lake.
Picture 5: The moon image in the water is the high crown of the cockroach. Li Bai squats on the beard and sings the poem: "The South Lake is a smokeless night, and it can be used to flow straight to the sky, and the moon will be in the moonlight, and the boat will buy wine and white clouds."
Picture 6: In the moonlight, there are a few warm candlelights behind the bridge and Maoting, and the wine cellar sways in the wind.
Picture 7: Li Bai lies on the side of the jar and invites the moon to discretion.
Picture 8: The quiet moonlight lotus pond, one picks up, and then falls on the lotus leaf.
Picture nine: A drop of wine is dripped in the empty wine jar under the boat. The wine scented a few fish, and it burst into flames.
Narrator: Baiyunbian wine got its name. Baiyunbian wine has a long history. The white wine is elegant and elegant.
Picture 10: Another drop of wine in the water, in the water pattern scattered, the word "white clouds", and then the shape of the bottle of white clouds.
Picture 11: Subtitles on the antique substrate: “Baiyunbian Winery, Songzhuang, Hubei, China”.

This commercial film uses Chinese traditional culture as a means of expression, and uses the well-known plot of Shixian Liquor-Li Baijiu poetry to make a bold attempt to promote commodity information.
The advertisement won the 92 Shanghai International Animation Festival Advertising Single Award.


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