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Dramatic form of TV commercial presentation


There are some TV dramas, TVs, and novels. Their plot stories and characters are well-known and sometimes even become a topic of street discussion. TV ads use these people's familiar plots and characters as the origin and support of advertisements. Interest and attention.
TV commercials such as "defibration enzymes": Sun Wukong saw "I want to save him a life" on the door of the alchemy furnace, and then caught a snake and squeezed its venom into the medicine gourd. Taishang Laojun recovered after taking the medicine and asked what medicine, the doctor told him that it was "defibrase." The story of Sun Wukong is well known. He wants to cure the disease of Taishang Laojun, who is a long-lived Dan. The medicine is naturally different. This advertisement will undoubtedly attract great interest.
Another example is the TV commercial about "Zhen Ningning": If you have a real headache, you can use Zhennao Ning.

Aunt Liu played in "Hunger": "The "Hunger" broadcast for so long, and many viewers remembered me, saying that Wang Hu was so angry that I often had a headache. This is not? I sent Zhenning. If you have a real headache, you can use it."

This advertisement confuses the characters in the play with the actors of the real world, and combines the plot with the advertisements. It not only promotes the goods, but also reveals many traces. It is more acceptable than the direct positive advertisement.


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