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Demonstration advertisement in tactical advertisement

Honesty is one of the virtues that human beings admire, especially in the exchange of goods. Nowadays, dishonest advertising is rampant, and honest advertising is particularly easy to win the favor of consumers.
There are several ways to show advertising ads.

First, to expose the so-called honesty of the honesty, it is not to hide the truth and not to falsify. Any commodity, no matter how good, will have big or small deficiencies. Pointing out these shortcomings, it is easier to win the favor of customers than to brag about how good the quality, how to be famous at home and abroad, and the reputation of the world. This method is used in advertising, and we call it a short-selling method.
When a Japanese watch store sells a new type of watch, there are very few people who ask for it. Later, the owner wrote an advertisement in an ingenious way:

This kind of watch is not very accurate. It will be 24 seconds slower in 24 hours. Please think twice when you buy it.

All of a sudden, the cold-selling watch sold well.
This is an example of an advertisement that is widely circulated and quoted for many articles. The success of advertising lies in the sincere confession of "24 hours slow 24 seconds" to stimulate the trust of customers. In this case, the owner wants the customer to "think twice when buying", but the customer does not hesitate.
A drug advertisement:

When you start getting sick, take a few pills and you're fine! You must see a doctor if you have a serious illness.

Sincerely tell customers: This medicine is quite effective for small diseases, and it is not effective for serious diseases. And because of the responsibility to the patient, you must go to the doctor when you are seriously ill. Advertising in this way can give consumers a sense of security in their consumption. Is it more reliable for consumers than for advertisements that sell dog skin plasters?
The "Zhangguang 101", which is popular all over the world, has also done very well in advertising:

If you want your hair to be good, go to Zhang Guang 101.

The Zhangguang 101 hair regenerating essence series is developed by Zhao Zhangguang, a world-famous hair care expert, and has been developed by a variety of precious Chinese herbal medicines. It has won the international invention fair gold medal and traditional Chinese medicine for its magical effect in promoting hair loss. "Dragon Cup" gold medal.
· 101 has special effects on alopecia areata and full baldness.
· 101A has special effects on seborrheic alopecia.
·101B has obvious effect on scalp seborrheic dermatitis, itching, dedusting and rouge can quickly control the image.
· 101D is especially effective for seborrheic alopecia.
· 101E acne sweeps out the acne of young people's face, chest and back. Make skin smooth and clean.
Note: 101 is not ideal for late seborrheic alopecia. Hereby explain, please do not charge. See Zhang Daojun: Advertising Language Techniques, Social Science Literature Publishing House, October 1996, pp. 60-61.

The "note" added in the last advertisement pointed out that the product is not ideal for the late seborrheic alopecia, and the number of words is used to give consumers a feeling of seeking truth from facts, which is conducive to eliminating customers' doubts about advertising.


Second commitment service


The "sincerity" of consumers is also reflected in the promised service, such as the "Libaoyuan" jewellery firm in Hong Kong. In the 1960s, it was still a small shop in obscurity. One day, it posted an advertisement in the most prominent place in the newspaper:

From now on, if you purchase jewelry in “Libaoyuan”, you will be insured by the insurance company for more than three years. The first year is free, the second year is only half-pay, and the third year is paid by the customer.
Anyone who purchases jewellery from Libaoyuan will be able to exchange new ones at any time as long as they are not destroyed.
Any jewellery purchased at “Libaoyuan” may be sent back to “Libaoyuan” if it needs to be sold after one year. The Bank pays 110% of the original price.
From the date of the report, the price of all kinds of jewellery will be reduced by 20% in the original price within three months.

This advertisement uses a sincere and friendly language, promises service, and makes customers feel real and reliable. It is said that the "Libaoyuan" company said that it was done, all fulfilled, so the reputation increased rapidly, and the business was booming. By the early 1980s, the small shop had become a famous jewelry store in Southeast Asia.


Three detailed introduction


Regarding advertising, some people advocate that the shorter the better, the more people advocate the more detailed the better. American advertising guru David Ogilvy said: The more you tell consumers, the more you sell. Because you have made all aspects of the product clear, consumers have a sense of trust. The purchase behavior occurs when the consequences of trust.
Introduce detailed advertisements, both in China and abroad.
Foreign Americans such as American advertising master David Ogilvy wrote advertisements:
Title: "This new 'Rolls' at speed
At 60 miles, the biggest noise comes from the electric clock.
“What makes 'Rolls Royce' the best car in the world?”
A well-known 'Rolls Royce' engineer said: "Practice, there is no real trick at all - it is just patient attention to the details."
Copywriter:
1. The chief editor of driving technology reports: "At 60 mph, the biggest noise is from the electric clock. The engine is surprisingly silent. Three mufflers audibly dial the frequency of the sound.
2. Each "Rolls Royce" engine is fully open for 7 hours with maximum valve before installation, and each car is interviewed for hundreds of miles on various roads.
3. "Rolls Royce" is designed for the owner to drive himself, which is 18 inches smaller than the largest model made in China.
4. The car has a steering wheel, motorized brakes and automatic gear shifting. It is easy to drive and park without drivers.
5. In addition to the driving speedometer, there is no metal connection between the body and the car. The entire body is enclosed and insulated.
6. The completed car is subject to a one-week precision adjustment in the final test room. There are 98 harsh tests here. For example, engineers use a stethoscope to pay attention to the low-pitched sound of the axle.
7. "Rolls Royce" is guaranteed for three years. There is a distribution network and parts station from the east bank to the west bank, and there is no longer any trouble in the service.
8. The famous "Rolls Royce" engine cooler, except that "Henry Rice" died in 1933, changed the first letter RR of the red name to black, and never changed it.
9. The design and manufacture of the car body, before the completion of all 14 layers of paint, apply 5 layers of primer, and then manually polish each time.
10. Move the switch on the steering column and you can adjust the shock absorber to suit the road.
11. There is also a rear window defrost switch that controls the hot wire mesh in the glass that is invisible to 1360. Two ventilation systems are available so you can turn off the entire window and adjust the air for comfort while sitting in the car.
12. The seat cushion is made of 8 British cowhide - enough to make 128 pairs of soft leather shoes.
13. The picnic table with walnuts can be pulled down from the instrument panel, and two others are rotated behind the front seat.
14. You can also have the following additional optional options: espresso machine, telephone automatic recorder, bed, hot and cold water for washing, electric razor, etc.
15. You can press the rubber plate under the driver's seat to add lubricant to the entire car. The gauge on the instrument panel indicates the stock of oil in the crankcase.
16. The consumption of gasoline is extremely low, so there is no need to buy special gasoline. It is an economic car that makes people happy.
17. There are two different traditional motorized brakes, hydraulic brakes and mechanical brakes. "Rolls Royce" is a very safe car - it is also a very flexible car. Drive quietly at 85 mph. The top speed is over 100 miles per hour.
18. The “Rolls Royce” engineers regularly visit the car to repair the owner and provide advice during service.
19. "Bentley" is made by "Rolls Royce". Except for the engine cooler, the two cars are identical and are manufactured by the same group of engineers in the same plant. “Bentley” is $300 cheaper because its engine cooler is simpler to manufacture. Those who have no confidence in driving "Rolls Royce" can buy a "Bentley".
Price: The car on this advertising screen – delivered on the shore of the main port – $13,550.
If you want to have a pleasant experience driving "Rolls Royce" or "Bentley", please contact our dealer. His name is written at the bottom of this page.
Rolls-Royce, New York, Rockefeller Plaza, 10th Square, subtitle: Jet Engine and Future Checklist:
· Some airlines have selected the Rolls-Royce turbojet engine for their Boeing 707 and Douglas DC8. The "Rolls Royce" jet propeller engine is used on the "Victor Viscount", "Love Boy F-27" and "Mexico Bay Gayana" machines.
· More than half of the airline's turbojet engines and jet propeller engines are ordered from Rolls-Royce.
· "Rolls Royce" has 42,000 employees, and the company's engineering experience is not limited to cars and jet engines. Another "Rolls Royce" diesel engine and gasoline engine can be used for many other purposes.
· The company's vast research and development resources are engaged in many projects for the future, including nuclear and rocket propulsion.

China's "Chinese-Italian" freezer ads:

Why is thousands of pets?
Zhongyi freezer everyone likes.

Friends, you remember, in the days when the market was weak, the electric ice cubes plummeted and the stocks were full. For a time, the market prospects of the electric freezer became elusive in the eyes of many people...
However, at this time, Zhongyi Electric Group Co., Ltd. Changsha Electric Freezer Factory has a busy scene, product transport vehicles come to the car, the distribution department is busy, retail stores should not be overwhelmed, why the Chinese-Italian brand electric freezer is so lucky, which is, Be sure to interest you: especially when you are planning to buy a freezer, please roam around the world! I am happy to be your guide.
please!
Although the Chinese-Italian freezer after the name of the Golden List has been favored by public opinion and consumers, it is not so intoxicated by the joy of fame and fortune. Under the meticulous and meticulous people, every Chinese-style freezer has reached the perfection of perfection.
The first grade of the high-end freezer collects the frozen storage function in one, double-door double-temperature and four-star, European rhyme, elegant and dignified, in the high-end. With a four-star Italian-style freezer, it adds a luxurious style and makes friends happy.
The machine is quiet and quiet. It is a fashionable consumer. The Italian-Italian electric freezer pursues perfect mute in noise reduction. On the night of silence, the compressor runs gently and silently, and you and your family can rest in peace of mind.

Thanks to the thin wall design of the large freezer compartment and the case, the wide-brick design of the large freezer and the case increases the different use area for freezing and refrigerating. For those who are culinary, the large volume allows them to enrich the food. , often have a good fortune.
Unwilling to be lonely and lonely, the Chinese-style freezer maintenance point, the door can be seen all year round, the business is light, the excellent quality makes the repair rate of the Italian freezer close to zero. It is common for our maintenance staff to fight for eight hours.
At the time of the ice, the freezer has super fast freezing ability. The food can be frozen to minus five degrees in 30 minutes. The nutrients are not destroyed. After thawing, the food is still delicious. Quickly frozen makes the superb Chinese and Italian technology relish. .


Four-person identification


In the era of counterfeit goods counterfeiting, dealers have come out to teach consumers some methods to identify the authenticity, to meet the consumer's consumer safety needs, and to expand the influence of the dealership, thus effectively attracting a large number of customers to achieve the purpose of promotion.
It seems that advertisements for the identification of texts that are put into the text are rare. The "Practical Advertising Handbook" contains an advertisement posted in front of Wang Liangshou Oil Mill, Nanyang Village, Xiangshan Town, Fengfeng Mining Area, Bengbu City, Hebei Province. It is typical. Reprinted as follows:

customer:
Please check my little grinding sesame oil. If sesame oil is mixed with lard, it will turn white after heating; blended with cotton oil, heating will overflow the pot; mixed with rapeseed oil, the color is blue; mixed with melon soup, rice soup, color hair, and precipitate after half an hour. Pure small grinding sesame oil is red tung color, clear and fragrant.

As the saying goes: "The iron must be hard." The use of the method of teaching people to identify, without the quality of the guarantee, is absolutely impossible.
After the Sino-German joint venture Wuhan Beer Co., Ltd. produced the “Zhongde” beer, the company made a strong publicity on the Jingzhou newspaper in Jingzhou, Hubei. One of the "beer tips" is very much about teaching people to identify:

......
In fact, the method of identifying beer is relatively simple, there are two main types: the first is the sensory test. No matter what brand of beer, color, aroma, taste and body are required to drink, it should meet certain standards. That is, the beer is clear and transparent, and there is no suspended matter. When the beer bottle mouth is opened, you can hear the "gas", the wine in the bottle keeps the original liquid surface, and slowly falls down in the middle of the clean and oil-free wine glass. When you are beer, you can see that the beer foam slowly rises from the bottom of the cup. The foam is white and delicate, and it reaches the mouth of the cup first. At this time, the beer foam is 1/3 of the total beer in the cup, the foam disappears for more than 4 minutes, and the color of the wine is pale yellow. Can smell the unique hops of beer. The palate is mellow, refreshing, and has no acid or odor. The style is more typical.
The second method is to identify the beer by means of a food testing device. Generally registered products are regularly tested by the National Health and Food Department. Quality control. It is required that the alcohol content of beer at 12 degrees is above 3?7%, the true fermentation degree is above 60%, the CO2 content is above 0?4%, the total acid 100 ml is less than 260 ml, and the diacetyl hydrazine is less than 0?13 mg per liter. Chroma 5-9? 5 Can not have any one indicator failed.
Sino-German Beer is an international standard and is certified by the Hubei Provincial Bureau of Standards in 420100-90-465 in 1990. In addition to sensory quality, such as beer color, foam, carbon dioxide content is higher than the Chinese standard, several indicators of physical and chemical: alcohol content, carbon dioxide content, true fermentation degree, diacetyl content, etc. are all better than the standards implemented by China's beer. Therefore, it has a unique style and a long shelf life. The taste of the mouth is strong, the mellow brake mouth is very problem-solving, and it is deeply loved by consumers.


Five persuasion people


In order to convince consumers that their goods are genuine, they can be confidently and actively put forward in the advertisements, so that consumers can buy goods after they shop around. Such advertisements often give consumers the impression that they are concerned with consumers; second, sincerity and reality; third, commodities are too hard.
American advertising guru Leo Pena has written such advertisements and is considered one of the masterpieces. The text of the advertisement is as follows

Take a look at all three!

But don't buy any low-priced cars before you drive a new Shunfeng brand sedan with a "shock-proof device."
“My opinion is that any new car without the 'anti-shock device' patent is an outdated old thing.”
Walter Chilller’s statement:
Thousands of people are still looking forward to buying a new car today, I hope that you are one of them.
Now here is the new low-priced car, I urge you to carefully compare its value.
This time, you should "check carefully before buying" to make a smart choice when buying. You must not pay any car deposits until you have seen the correct demonstration.
My opinion is that the entire automotive industry has never made such a valuable contribution to the public.
In the new Shunfeng brand car, our achievements far exceed our dreams. If you told me two years ago, the big, so powerful and gorgeous car that we will be releasing on Saturday can only sell such amazing prices... I will say that it is impossible.
I have been wholeheartedly committed to building a good car, but I have not achieved any achievement in my career. The depth of satisfaction is compared with the value of the Shunfeng brand car that you got from 1932. For me, its remarkable feature is the anti-shock device. We already know how the public feels about it. This was a news message last summer, but today it is a fundamentally consolidated engineering achievement.
My opinion is that if a new car introduced by any famous engineering authority does not have "shockproof device" equipment, it is an outdated old thing. Driving a Shunfeng brand car with anti-shock device patent, you will know what I mean. That can't be compared.
We use the Shunfeng card as a car that is much larger than the original. It is a large car. We increased its horsepower, lengthened the distance between the center of the front and rear wheels, and greatly improved its beautiful appearance.
My opinion is that you will find that the new Shunfeng brand is the most comfortable car you have ever driven. Although all these improvements have been made, we are still able to supply them at a lower price.
Let me once again urge you to check out the new Shunfeng brand car with anti-shock device on Saturday. You must have seen all three low-priced cars, and you must not buy them until you have seen them. This is the most effective way to spend money.
The first show will be on the next Saturday, April 2nd.
Each of the "Disoto Dodge Chrisler" distribution office.

It is related to persuading people to compare goods. It is necessary to be cautious when persuading people to take purchase actions. Think twice before doing this. This is also an advertising technique, and consumers are easy to generate trust. A pharmaceutical advertisement in Taiwan is written like this:
The medicine to the "life" in addition to getting sick and taking medicine should be the right medicine to take the medicine to the disease. However, according to experts, Chinese people are the first in the world. This habit of taking drugs without the consent of a qualified doctor often leads to the unfortunate event of the drug to the 'destruction'. The reason for this danger is that there are too many fake drugs in the market. The so-called pseudo-drugs refer to counterfeit drugs, inferior drugs, banned drugs and other illegal drugs. According to the investigation by the Provincial Health Department, Taiwan has seized as many as 150 cases of pseudo-drugs per year; only a small number of counterfeit drugs have been seized. It may be inferred that the pseudo-drugs occupy a fairly high proportion of medicines in the province, which is really terrible!
Eating fake drugs has serious consequences: because the pseudo-drugs have no pharmacological effects, and those who lack the pharmacy knowledge to make fake drugs use cheap and similar raw materials as substitutes, most of which contain fatal toxicity; even if the toxicity is light It is also harmful to the disease, delaying the correct treatment time, and even more harmful to health, even harming children, regret for life. If you are sick, look for a doctor, don't take medicine; because the patient's physique is different, the condition is different, the treatment effect of various drugs is different, and the drug may not be treated without diagnosis. It is not dangerous to eat it. Can you take it lightly? When you are sick, please go to a qualified hospital for diagnosis, and follow the doctor's prescription to purchase it at a designated pharmacy to ensure your health and happiness!

On the advertisement, consumers are advised not to go to an unqualified hospital to see a doctor, and not to buy medicine at a designated medical store. It is very sincere and good. But in fact, it is promoting itself: the company's medicine is a real medicine, only available in qualified hospitals and medical stores.


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