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Method of designing questionnaire questions

If the question type of the questionnaire is from the perspective of content, then the method of setting the questionnaire type is from the perspective of tactics. Mr. Wang Li believes that the following four methods are available for reference:
The metric method is unable to know the individual's attitude in response to the use of direct access to the consultation opinion, and sometimes the respondent cannot express his attitude. Therefore, the use of the metric method is a more reasonable method. The so-called metric method, also known as the order scale method, is the most widely used in market research, and the simplest method is to use the order before and after to determine the respondent's preference for the problem, for example:

What kind of toothpaste do you like the most?


Hierarchy Method In order to measure a person's attitude toward a thing, the grading method uses different levels to classify a person's attitude toward things, such as the following questions:

If you open a youth store near your home, you may also purchase it at this youth store. The items listed in the table are distributed by the store. Please mark the “√” in the appropriate column according to the current possible purchase. :
Purchase level product name 1
I used to buy 1
Occasionally buy 3
Purchased 4
May not buy 5
Never buy frozen pork vegetable instant noodles toilet paper washing powder. This is an attitude to inquire about the customer's purchase by the product category. It is tested by the rating method, and the degree of purchase is indicated from 1 to 5.
There are also ways to measure the various brands of goods, such as:

There are four categories of goods listed below, please fill in the 1.2.3.4 according to your order of purchase; 1? represents the most common purchase, 4 represents less purchase, if you have never bought, please press the most likely to buy Fill in the numbers in order.
Dishwashing liquid: White Bear Yi Jie Salad Decontamination King Soap: Happy Bend Mary Cherry Shampoo: 脱普绿野香波美吾发兰丽鲜果汁:香吉士味百百利黑松

This method is to determine the purchase status or brand preference of the brand in the product, both measured on a scale.
Indirect scale method, in order to collect the attitudes of the general people about a certain topic, use the indirect method to collect the possible attitudes on the matter, then combine them into a declarative sentence, and then follow these two extremes in accordance with their attitudes. And opposition, ordering, becoming eleven sentences, the sixth sentence is a neutral sentence, allowing the respondent to select the one that best suits his attitude and opinions. This method is called the Seton scale. An example illustrates:

Shu Jie toilet paper broadcasts a toilet paper advertisement in the TV commercial with “outside the news”. How do you feel after watching it?

1. Should be banned
2. Very angry and annoying after watching
3. I feel as if I have been cheated
4. I don't like this way of advertising.
5. Advertising news is too exaggerated
6. It doesn’t matter if you laugh
7. There is nothing to say
8. Advertising is nothing but strange.
9. I think this kind of advertising is good.
10. Pay attention to this advertisement
11. I want to buy after watching it.

In addition to the Sethstone scale, the Marker scale method is used to measure attitudes. He does not list possible responses like the Seton scale, only states an attitude, and then divides it into five or seven by agreement. Test your attitude at different scales, for example:

I strongly agree that I agree to make no difference. I strongly disagree. The French-speaking difference method is used to measure consumers' impressions on brands and companies as a whole. It is often used in market research.
The semantic difference method uses two adjectives with opposite meanings. The middle is divided into several intervals to measure the scale. Then, several sets of scales form a semantic space as a method to measure impressions, for example:
In your imagination, what kind of family is the family with the washing machine? Please press the meaning of the adjectives at both ends of the list to make a “√” mark in a considerable position according to the degree you think is appropriate.
For example, families with washing machines are “high-educational” families who are snoring in the bar. If the family who owns the washing machine is not high or low in education, they will fight in the 0 column. See Wang Li: "Foreign Famous Advertising Examples and Review", China Advertising Radio and Television Publishing House, October 1995, pp. 376-378.


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