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Representatives of foreign countries who write the drafting of the advertising plan

Foreign representative

The famous American advertising master Lester Delano believes that the ideal advertising plan should write the following:
Commodity Personality Each product has its own character. Is it a male commodity, a female commodity, or a gender? Is it a low-priced product or a high-priced commodity in a limited market?
History is the history of this commodity, including the original material of commodity development, the price history of the commodity, the packaging record, the general record of consumer attitude, the record of regional sales, the record of advertising expenses, the experience of advertising in the media, and so on.
Challenges and opportunities, that is, what problems will the goods encounter in the sales process, how to overcome these problems, and what are the opportunities for returning to life?
The copy policy is to propose what kind of advertising copy to choose, to determine what kind of advertising theme and reason.
The media chooses what kind of advertising media price and the reason for the choice.
Promotion is how to implement an advertising plan and how to deal with certain emergencies.
If you change the product, if there are defects in the performance and appearance of the product, you can suggest improvements in the plan. Changing the packaging is a suggestion for the packaging of the product and the packaging of the advertisement.
The price is the opinion of the price of the commodity.
The budget is the cost plan for the company to invest in advertising activities, including plans for advertising production fees, plans for advertising planning activities, plans for media usage fees, and plans to cope with various costs that may occur, and so on. Purpose and measurement should be the evaluation and determination of the purpose of advertising and the effectiveness of advertising.


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