Identify the subject of the ad

The advertising theme refers to the focus of advertising and the central idea to be expressed. An advertisement with an unclear advertising theme is equal to nothing "telling". The theme of advertising is to make it easy for consumers to understand the advertisements and tell them what they are doing, so as to achieve the purpose of advertising. For example, the "advertising theme" in Taiwan's "Coca-Cola" advertising plan:

Advertising theme

The promotional theme of “Coca-Cola” in Taiwan should be consistent with the rest of the world. Namely: "Coca-Cola makes you all the best." The reasons are as follows:
First, this topic is currently used around the world and has been extremely successful.
Second, this theme can be subtly conveyed by the characteristics of “Coca-Cola”, such as good quality, good deeds, and enjoyment anytime, anywhere.
Third, because of the use of young and active people, they appear in various advertising scenes of joyful scenes, and their moving image will surely penetrate the hearts of the younger generation.
Fourth, the theme song is relaxed, lively and pleasant, with beautiful melody and strong appeal, giving people a wonderful feeling of life.

Identify the subject of the ad

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