Clear advertising target

The advertising object refers to the object of dissemination of advertising information, that is, the recipient of the information. The purpose of the advertising object is to solve the problem of conveying "what" to "who". This is the most important issue in advertising campaigns. No object, no target. But an advertisement cannot impress all people, but should identify a group of consumers with common consumer needs.
Mr. Chen Pei-ai believes that the analysis of advertising objects should start from four aspects:
The first is the social occupational level, for example, the intellectual class, the working class, the peasant class, the student class, the national cadre class, the self-employed class, and the entrepreneurial class.
The second is family status, such as family structure, family size, family income, and home address. The family is an integral part of the social professional class.
The third is personal circumstances such as age, gender, occupation, education, hobbies, marital status, etc.
Fourth, users care about point analysis. Everyone has the focus that everyone cares about. Even on the same product, people will have different pursuits and expectations.
Advertisements should be sent to the user's concerns in order to match the user's concerns, and no single advertisement can pursue too much. "See Chen Pei'ai: "Advertising Planning and Planning Book Writing", Xiamen University Press, October 1993, p. 7. The advertising objects such as "Vitality '28" are: migrant workers, young, unmarried office workers, A housewife aged 25-45.

Clear advertising target

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