Corporate culture construction plan
Foreword:
At present, with the development and progress of the world economy and the changes in market demand, the market competitiveness of enterprises is mainly reflected in the technical content and cultural concept of products. For any enterprise, product competitiveness is the most direct manifestation of the company's competitiveness, and it is also the key to enhance the competitiveness of enterprises. In the competition of modern enterprises, competition has shifted from superficial product competition to deeper cultural concept competition. The competition of enterprises will become the competition of corporate culture. In other words, a company must be the best and most competitive, and must work hard in the corporate culture to create a superior corporate culture. Corporate culture is likely to be a key factor in determining the rise and fall of a company in the next decade. From this we can see that we must attach great importance to the construction of corporate culture, especially to build an excellent corporate culture. Only in this way can we continuously enhance the competitiveness of enterprises and thus be highly integrated in the tide of economic globalization, especially in China and the international market. Under, make the company full of vitality and always invincible.
There are countless clothing companies in Tongxiang and even in Jiaxing. Although we have a market and the prospects are bright, we may still be at the same level. But we are going to win, we want to be bigger and stronger, what is it? We want to form our own corporate culture! Culture wins, we want to be the best company, let employees lead a proud company! Thanks to everyone's joint efforts, Jiayu people's fine traditions and style can be a first-class fashion, and Jiayu's brand must become a well-known brand in China's garment industry.
First, the purpose of Jiayu corporate culture construction:
Promote the adjustment of business management strategies to meet the objective needs of corporate strategic development.
Establish and improve the practice theory of enterprise management and improve the various rules and regulations of the enterprise. Implement human-oriented management innovation and technological innovation, continuously improve the way of enterprise resource allocation, and realize the organic optimization and integration of internal and external resources.
Constantly through the innovation of knowledge and thinking, we provide excellent products, services and environment that meet the needs of customers and society, in order to win lasting trust, realize the sustainable, coordinated and unified development of enterprises, employees, society, distributors and users, and realize the promotion of clothing culture. The development of human civilization.
Establish a team-oriented learning organization.
2. The guiding ideology and basic principles of Jiayu's corporate culture construction adhere to the guiding ideology of Deng Xiaoping Theory and xx Comrades' "Three Represents", adhere to the "people-oriented" management ideology, actively explore the laws of corporate culture construction under the new situation, and build conformity A cultural system that meets the needs of the modern enterprise system and meets the needs of individualized enterprises, and creates a good cultural atmosphere and a strong source of strength for enhancing the core competitiveness of enterprises and improving the economic and social benefits of enterprises.
People-oriented principle. The corporate culture model must be people-centered and fully reflect people's ideological and cultural awareness. Through the active participation of all employees, the company can exert its pioneering spirit, and the enterprise can have vitality and the corporate culture can develop healthily.
The principle of pragmatism. To carry out corporate culture construction, we must conform to the actual situation of the enterprise, conform to the enterprise orientation, proceed from reality, and not engage in formalism. We must formulate a practical and feasible corporate culture construction plan, and establish a standardized internal control system and corresponding with the necessary carriers and hands. The incentive and restraint mechanism has gradually established a sound corporate culture system.
The principle of system operation. Corporate culture is largely manifested in entrepreneurial culture. In a certain sense, corporate culture is the sublimation of entrepreneurial philosophy. Entrepreneur is the advocate, founder and promoter of corporate culture. Others, more importantly, can transform the leading concept into the corporate philosophy, the corporate system, and the corporate rules.
Highlight the principle of character. The key to doing a good job in corporate culture construction is to highlight the distinctive personality of the enterprise, pursue distinctive characteristics, advantages and differences, and cultivate enterprises that can meet the requirements of the knowledge economy era and promote the overall quality improvement and healthy development of the enterprise. culture.
The principle of pursuing excellence. To shape corporate culture, we must adhere to the principle of excellence, so that companies and employees always feel that there is always a passion for excellence in stimulating them, exciting goals appear one after another, even when other companies are satisfied, the enterprise We can still maintain the unsatisfaction of innovation, advocate innovation, advance with the times, and relentlessly pursue perfection and first, thus promoting the healthy development of corporate culture.
The principle of system operation. As a strategic and long-term work, corporate culture construction is a huge and complicated system project. It must not be imagined in a straightforward manner. It is necessary to establish the concept of "playing a protracted war."
III. Historical review of the construction and analysis of the status quo. Since I have only one week to come to the company, I don’t know much about it, so I have to wait for future efforts. Our company is a Sino-foreign joint venture specializing in the production and sales of foreign trade clothing. The company has good customers, long-term stable single source and good management system and young and excellent management team to provide guarantee for the stable development of the company. "Pioneering and innovative, excellent and efficient" is our spirit, "people-oriented, mutual benefit" "It is our aim! We believe that "the customer is God", and we also firmly believe that "the sincerity is the way, the stone is open." At present, leaders attach great importance to cultural construction. Leaders care about employees, employees are also very motivated, and the company has a good atmosphere.
To build a corporate culture, the company still has a lot of deficiencies. From the three levels of corporate culture: material, institutional, and spiritual, there are still many substances worthy of our work: the appearance of the enterprise, the appearance and packaging of the product, the characteristics of the technical process equipment, the memorial, the sign system: the work system, the responsibility Institutions, special systems, special customs, norms of behavioral norms: organizing the highest goals, organizing management philosophy, organizing core values, organizing the spirit, organizing the atmosphere, and organizing morality. 4. Establishing Jiayu's Corporate Culture Construction Group Corporate Culture Construction Team Leader Mao Yuexin as the leader The person and the leader of the company to carry out the corporate culture construction:
Xu Xin's duties are responsible for the construction of the corporate culture. The relevant executives of the working group members are responsible for the work of the department, assisting the deputy team leader to carry out the work. 5. The main content of Jiayu's corporate culture construction is based on the method of corporate culture construction. A tendency: First, the tendency of naturalism. The other is subjectivism. I believe that corporate culture and corporate philosophy are artificial designs. The former leads to the phenomenon of “no action” in the construction of corporate culture. All rely on its natural development and lack of clear conceptual guidance; the latter leads to the “blitz” phenomenon in corporate culture construction. Companies can design very loud ideas and slogans overnight, and can also print very beautiful corporate culture manuals. These two methods have a common result: the employees' psychology, corporate culture, and ideas are all blank. My personal meaning should be the organic combination of the two. Assault is a problem that cannot be solved. Culture needs time to accumulate. However, through artificially refining, designing and guiding, the cultural concept of nature can be clarified and employees can The understanding of corporate culture and philosophy is profound and the identification is thorough.
Refine or strengthen the value system with the spirit of the enterprise as the soul. The spirit of enterprise is the personalized team consciousness formed by the enterprise to realize its own value system and social responsibility and engaged in production and management. It is the spiritual pillar and driving force of the enterprise and the soul of the enterprise. In the refinement of corporate culture, we must pay attention to: a. the international trend of the development of the industry market; b. innovation; c. reflect the history of enterprise development and the pursuit of the future; d. reflect the common sense of the formation of enterprises in development Different from the personality of other companies. The corporate values are the evaluation criteria for the production and management behavior, the products produced, the services provided, the social reputation and the credit. It is the biggest goal pursued by the enterprise and the standard for judging things based on it. It is the core of corporate culture. The company should pay attention to the refinement of common value: a. simplicity; b. coordination and unity; c. systemic; d. respect for talent; e. focus on returning to society; f. continuous truth-seeking argument for wider recognition.
Introduce ci system and implement modern corporate image strategy. Ci is a corporate image recognition system. It is mainly composed of mi and bi systems. Corporate image design is an image culture strategy. It is a company's deepening practice of its own concept recognition, behavior recognition and visual recognition, making it more unique and distinctive. Sex, at the same time, use various propaganda methods and carriers to convey corporate culture to generate strong brand recognition and identity.
1. Establish a mi system. Mi refers to the concept that should be followed in the business activities of the enterprise, and is the driving force behind the operation of the entire identification system. It mainly refers to the business management philosophy, corporate mission and purpose. In view of the current competition and development situation of Jiayu and the status quo of its own resources, the company must establish its business philosophy, management philosophy, market competition concept, market marketing concept, market development concept, service concept, quality concept and talents suitable for its own internal development requirements. Concept, technology innovation concept, product research and development concept, organizational structure design concept system.
2. Establish a bi system. Bi is a dynamic display of mi, which mainly includes both internal and external aspects. The internal behavior mainly includes corporate ethics and ethics, leadership behavior norms, employee behavior norms, work style, service attitude norms, etiquette norms, work environment and employee benefits. External behaviors mainly include public relations, market research, promotion activities, circulation measures, waste disposal, public nuisance countermeasures, and public welfare cultural activities. The design of the enterprise behavior recognition system focuses on the shaping of the image of the workforce. Therefore, the company should formulate and design a personal image according to different levels of posts in accordance with the people-oriented thinking.
3. Establish a vi system. Vi is a visual and communicative form of corporate culture that is concrete and visual. It conveys business characteristics through an organized and systematic visual program. In the process of establishing a corporate visual identity system, it is necessary to use a product and service environment, logo and logo that reflect the company's corporate spirit and have a clear vision and uniqueness. Product image. The company should start from the aspects of brand, technology, quality, service, design, packaging, etc., and establish a good product image of Jiayu. Environmental image. The company should take "greening, beautification, hardening, purification, lighting" as the content, "modernization, garden-style" as the goal, establish a "first-in-command" responsibility system, implement environmental construction evaluation, evaluation, and use one-vote veto system. , to build a green pattern of the company, so that Jiayu promotes the development of the enterprise through the environmental image system.
Implementation of the system under construction.
Corporate culture and enterprise systems and mechanisms complement each other. Only by fully embodying the institutional mechanisms of advanced corporate culture and various management systems and job behavior norms can we truly regulate the awareness and behavior of all employees. The system is a norm for the culture of the whole enterprise, and it is also the weak link of enterprise management. In terms of system, my idea is to combine corporate culture construction with human resource management through the accumulation of my professional knowledge in the university. 1. Standardize the training system and system, and enrich the training content and level. Enterprises should incorporate corporate culture education and training, post professional ethics training, job skills training and training into the company's management system. 2. Improve the company's performance appraisal management system, and incorporate the corporate culture construction results into the company's individual performance appraisal system. 3. Carry out thinking innovation, management innovation, technological innovation, and establish and improve the company's incentive and restraint mechanism.
Implement a typical demonstration project.
The advanced typical figures and typical deeds are the embodiment of the entrepreneurial spirit, the vivid concept, the image and the symbol. They have a strong demonstration, radiation and transmission. Without a distinctive personality, there is no unique corporate culture. Jiayu should typicalize the advanced corporate culture in the implementation of corporate culture. 1. Vigorously explore, discover, cultivate and summarize the company's advanced models. 2. Vigorously promote and commend advanced models.
Innovate the form and carrier of corporate culture and actively create a good atmosphere for corporate culture construction.
Through its own website, multimedia, radio, newspapers, internal magazines, "Jiayu Corporate Culture Handbook", newspapers and bulletin boards, the company can carry out extensive and in-depth corporate culture construction, through photography, painting, calligraphy, comics, Corporate culture will be implemented in various literary and sports activities such as speeches, corporate songs, corporate videos, labels, and corporate badge designs.
Sixth, the implementation steps of corporate culture construction Corporate culture construction is a systematic project, we must follow the process from shallow to deep, step by step.
Establish corporate culture implementation agencies: Business leaders should be leaders and promoters of corporate culture.
Examine the internal and external conditions of the enterprise, clarify the needs of change, and formulate a practical corporate culture system.
Publish and publicize the content of corporate culture, adopt training and education methods, and launch all members of the enterprise to learn and understand.
The members of the organization discussed and brainstormed, and realized the collision and alternation of new and old values and culture in the discussion, and established and improved the connotation of corporate culture.
Introduce the corporate culture system: such as the development of corporate culture manuals, corporate image planning.
Organize all members to conduct cultural retraining. Compared with the original corporate system, corporate culture and phenomena that are not in line with the corporate culture, modify or re-define the relevant corporate management system to improve the corporate culture system with the corporate culture as the guide, and establish the corporate culture in an institutional form.
At present, with the development and progress of the world economy and the changes in market demand, the market competitiveness of enterprises is mainly reflected in the technical content and cultural concept of products. For any enterprise, product competitiveness is the most direct manifestation of the company's competitiveness, and it is also the key to enhance the competitiveness of enterprises. In the competition of modern enterprises, competition has shifted from superficial product competition to deeper cultural concept competition. The competition of enterprises will become the competition of corporate culture. In other words, a company must be the best and most competitive, and must work hard in the corporate culture to create a superior corporate culture. Corporate culture is likely to be a key factor in determining the rise and fall of a company in the next decade. From this we can see that we must attach great importance to the construction of corporate culture, especially to build an excellent corporate culture. Only in this way can we continuously enhance the competitiveness of enterprises and thus be highly integrated in the tide of economic globalization, especially in China and the international market. Under, make the company full of vitality and always invincible.
There are countless clothing companies in Tongxiang and even in Jiaxing. Although we have a market and the prospects are bright, we may still be at the same level. But we are going to win, we want to be bigger and stronger, what is it? We want to form our own corporate culture! Culture wins, we want to be the best company, let employees lead a proud company! Thanks to everyone's joint efforts, Jiayu people's fine traditions and style can be a first-class fashion, and Jiayu's brand must become a well-known brand in China's garment industry.
First, the purpose of Jiayu corporate culture construction:
Promote the adjustment of business management strategies to meet the objective needs of corporate strategic development.
Establish and improve the practice theory of enterprise management and improve the various rules and regulations of the enterprise. Implement human-oriented management innovation and technological innovation, continuously improve the way of enterprise resource allocation, and realize the organic optimization and integration of internal and external resources.
Constantly through the innovation of knowledge and thinking, we provide excellent products, services and environment that meet the needs of customers and society, in order to win lasting trust, realize the sustainable, coordinated and unified development of enterprises, employees, society, distributors and users, and realize the promotion of clothing culture. The development of human civilization.
Establish a team-oriented learning organization.
2. The guiding ideology and basic principles of Jiayu's corporate culture construction adhere to the guiding ideology of Deng Xiaoping Theory and xx Comrades' "Three Represents", adhere to the "people-oriented" management ideology, actively explore the laws of corporate culture construction under the new situation, and build conformity A cultural system that meets the needs of the modern enterprise system and meets the needs of individualized enterprises, and creates a good cultural atmosphere and a strong source of strength for enhancing the core competitiveness of enterprises and improving the economic and social benefits of enterprises.
People-oriented principle. The corporate culture model must be people-centered and fully reflect people's ideological and cultural awareness. Through the active participation of all employees, the company can exert its pioneering spirit, and the enterprise can have vitality and the corporate culture can develop healthily.
The principle of pragmatism. To carry out corporate culture construction, we must conform to the actual situation of the enterprise, conform to the enterprise orientation, proceed from reality, and not engage in formalism. We must formulate a practical and feasible corporate culture construction plan, and establish a standardized internal control system and corresponding with the necessary carriers and hands. The incentive and restraint mechanism has gradually established a sound corporate culture system.
The principle of system operation. Corporate culture is largely manifested in entrepreneurial culture. In a certain sense, corporate culture is the sublimation of entrepreneurial philosophy. Entrepreneur is the advocate, founder and promoter of corporate culture. Others, more importantly, can transform the leading concept into the corporate philosophy, the corporate system, and the corporate rules.
Highlight the principle of character. The key to doing a good job in corporate culture construction is to highlight the distinctive personality of the enterprise, pursue distinctive characteristics, advantages and differences, and cultivate enterprises that can meet the requirements of the knowledge economy era and promote the overall quality improvement and healthy development of the enterprise. culture.
The principle of pursuing excellence. To shape corporate culture, we must adhere to the principle of excellence, so that companies and employees always feel that there is always a passion for excellence in stimulating them, exciting goals appear one after another, even when other companies are satisfied, the enterprise We can still maintain the unsatisfaction of innovation, advocate innovation, advance with the times, and relentlessly pursue perfection and first, thus promoting the healthy development of corporate culture.
The principle of system operation. As a strategic and long-term work, corporate culture construction is a huge and complicated system project. It must not be imagined in a straightforward manner. It is necessary to establish the concept of "playing a protracted war."
III. Historical review of the construction and analysis of the status quo. Since I have only one week to come to the company, I don’t know much about it, so I have to wait for future efforts. Our company is a Sino-foreign joint venture specializing in the production and sales of foreign trade clothing. The company has good customers, long-term stable single source and good management system and young and excellent management team to provide guarantee for the stable development of the company. "Pioneering and innovative, excellent and efficient" is our spirit, "people-oriented, mutual benefit" "It is our aim! We believe that "the customer is God", and we also firmly believe that "the sincerity is the way, the stone is open." At present, leaders attach great importance to cultural construction. Leaders care about employees, employees are also very motivated, and the company has a good atmosphere.
To build a corporate culture, the company still has a lot of deficiencies. From the three levels of corporate culture: material, institutional, and spiritual, there are still many substances worthy of our work: the appearance of the enterprise, the appearance and packaging of the product, the characteristics of the technical process equipment, the memorial, the sign system: the work system, the responsibility Institutions, special systems, special customs, norms of behavioral norms: organizing the highest goals, organizing management philosophy, organizing core values, organizing the spirit, organizing the atmosphere, and organizing morality. 4. Establishing Jiayu's Corporate Culture Construction Group Corporate Culture Construction Team Leader Mao Yuexin as the leader The person and the leader of the company to carry out the corporate culture construction:
Xu Xin's duties are responsible for the construction of the corporate culture. The relevant executives of the working group members are responsible for the work of the department, assisting the deputy team leader to carry out the work. 5. The main content of Jiayu's corporate culture construction is based on the method of corporate culture construction. A tendency: First, the tendency of naturalism. The other is subjectivism. I believe that corporate culture and corporate philosophy are artificial designs. The former leads to the phenomenon of “no action” in the construction of corporate culture. All rely on its natural development and lack of clear conceptual guidance; the latter leads to the “blitz” phenomenon in corporate culture construction. Companies can design very loud ideas and slogans overnight, and can also print very beautiful corporate culture manuals. These two methods have a common result: the employees' psychology, corporate culture, and ideas are all blank. My personal meaning should be the organic combination of the two. Assault is a problem that cannot be solved. Culture needs time to accumulate. However, through artificially refining, designing and guiding, the cultural concept of nature can be clarified and employees can The understanding of corporate culture and philosophy is profound and the identification is thorough.
Refine or strengthen the value system with the spirit of the enterprise as the soul. The spirit of enterprise is the personalized team consciousness formed by the enterprise to realize its own value system and social responsibility and engaged in production and management. It is the spiritual pillar and driving force of the enterprise and the soul of the enterprise. In the refinement of corporate culture, we must pay attention to: a. the international trend of the development of the industry market; b. innovation; c. reflect the history of enterprise development and the pursuit of the future; d. reflect the common sense of the formation of enterprises in development Different from the personality of other companies. The corporate values are the evaluation criteria for the production and management behavior, the products produced, the services provided, the social reputation and the credit. It is the biggest goal pursued by the enterprise and the standard for judging things based on it. It is the core of corporate culture. The company should pay attention to the refinement of common value: a. simplicity; b. coordination and unity; c. systemic; d. respect for talent; e. focus on returning to society; f. continuous truth-seeking argument for wider recognition.
Introduce ci system and implement modern corporate image strategy. Ci is a corporate image recognition system. It is mainly composed of mi and bi systems. Corporate image design is an image culture strategy. It is a company's deepening practice of its own concept recognition, behavior recognition and visual recognition, making it more unique and distinctive. Sex, at the same time, use various propaganda methods and carriers to convey corporate culture to generate strong brand recognition and identity.
1. Establish a mi system. Mi refers to the concept that should be followed in the business activities of the enterprise, and is the driving force behind the operation of the entire identification system. It mainly refers to the business management philosophy, corporate mission and purpose. In view of the current competition and development situation of Jiayu and the status quo of its own resources, the company must establish its business philosophy, management philosophy, market competition concept, market marketing concept, market development concept, service concept, quality concept and talents suitable for its own internal development requirements. Concept, technology innovation concept, product research and development concept, organizational structure design concept system.
2. Establish a bi system. Bi is a dynamic display of mi, which mainly includes both internal and external aspects. The internal behavior mainly includes corporate ethics and ethics, leadership behavior norms, employee behavior norms, work style, service attitude norms, etiquette norms, work environment and employee benefits. External behaviors mainly include public relations, market research, promotion activities, circulation measures, waste disposal, public nuisance countermeasures, and public welfare cultural activities. The design of the enterprise behavior recognition system focuses on the shaping of the image of the workforce. Therefore, the company should formulate and design a personal image according to different levels of posts in accordance with the people-oriented thinking.
3. Establish a vi system. Vi is a visual and communicative form of corporate culture that is concrete and visual. It conveys business characteristics through an organized and systematic visual program. In the process of establishing a corporate visual identity system, it is necessary to use a product and service environment, logo and logo that reflect the company's corporate spirit and have a clear vision and uniqueness. Product image. The company should start from the aspects of brand, technology, quality, service, design, packaging, etc., and establish a good product image of Jiayu. Environmental image. The company should take "greening, beautification, hardening, purification, lighting" as the content, "modernization, garden-style" as the goal, establish a "first-in-command" responsibility system, implement environmental construction evaluation, evaluation, and use one-vote veto system. , to build a green pattern of the company, so that Jiayu promotes the development of the enterprise through the environmental image system.
Implementation of the system under construction.
Corporate culture and enterprise systems and mechanisms complement each other. Only by fully embodying the institutional mechanisms of advanced corporate culture and various management systems and job behavior norms can we truly regulate the awareness and behavior of all employees. The system is a norm for the culture of the whole enterprise, and it is also the weak link of enterprise management. In terms of system, my idea is to combine corporate culture construction with human resource management through the accumulation of my professional knowledge in the university. 1. Standardize the training system and system, and enrich the training content and level. Enterprises should incorporate corporate culture education and training, post professional ethics training, job skills training and training into the company's management system. 2. Improve the company's performance appraisal management system, and incorporate the corporate culture construction results into the company's individual performance appraisal system. 3. Carry out thinking innovation, management innovation, technological innovation, and establish and improve the company's incentive and restraint mechanism.
Implement a typical demonstration project.
The advanced typical figures and typical deeds are the embodiment of the entrepreneurial spirit, the vivid concept, the image and the symbol. They have a strong demonstration, radiation and transmission. Without a distinctive personality, there is no unique corporate culture. Jiayu should typicalize the advanced corporate culture in the implementation of corporate culture. 1. Vigorously explore, discover, cultivate and summarize the company's advanced models. 2. Vigorously promote and commend advanced models.
Innovate the form and carrier of corporate culture and actively create a good atmosphere for corporate culture construction.
Through its own website, multimedia, radio, newspapers, internal magazines, "Jiayu Corporate Culture Handbook", newspapers and bulletin boards, the company can carry out extensive and in-depth corporate culture construction, through photography, painting, calligraphy, comics, Corporate culture will be implemented in various literary and sports activities such as speeches, corporate songs, corporate videos, labels, and corporate badge designs.
Sixth, the implementation steps of corporate culture construction Corporate culture construction is a systematic project, we must follow the process from shallow to deep, step by step.
Establish corporate culture implementation agencies: Business leaders should be leaders and promoters of corporate culture.
Examine the internal and external conditions of the enterprise, clarify the needs of change, and formulate a practical corporate culture system.
Publish and publicize the content of corporate culture, adopt training and education methods, and launch all members of the enterprise to learn and understand.
The members of the organization discussed and brainstormed, and realized the collision and alternation of new and old values and culture in the discussion, and established and improved the connotation of corporate culture.
Introduce the corporate culture system: such as the development of corporate culture manuals, corporate image planning.
Organize all members to conduct cultural retraining. Compared with the original corporate system, corporate culture and phenomena that are not in line with the corporate culture, modify or re-define the relevant corporate management system to improve the corporate culture system with the corporate culture as the guide, and establish the corporate culture in an institutional form.
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