Distribution project proposal

Guangzhou Jinhao Software R&D Center Co., Ltd. has developed and produced the e-book of Yi, which is responsible for the marketing, sales and technical support of Dr. Yi's audio e-books. It is also a cooperative developer of e-book content resources. Mr. was hired as a senior consultant in the development of the e-book industry. The advent of Dr. Yi's audio e-book is an important measure for Jinluo to enter and enter the e-book industry. Jinhao Company is determined to create a prosperous market and create a beautiful future together with partners in the coming era of e-books. E-book age. So far, the company has invested 10 million yuan in the audio e-book industry, and the investment in sound resources has reached 2 million yuan. With excellent marketing concepts and teams, rich marketing marketing management experience, and accurate positioning of the e-book market, effective marketing strategy and honest cooperation spirit, Jinhao Company has joined hands with channel distributors to expand the e-book market. We look forward to working with us to create a better tomorrow for e-books!

I. Product Introduction In today's fast-changing society with high economic development, books are the ladder of human progress and an indispensable tool for people to improve their own quality in daily life. At present, the audio-visual e-book that has just appeared on the market with a weight of only 365 grams is actually an electronic library with huge information. The new e-book can download and download tens of thousands of books on the Internet, and has millions of genuine audio resources. Now it has cooperated with the English world to develop a large number of audio resources, including rich audio materials, content. There are: English listening materials for all grades of middle school, high school, university and postgraduate, in-service English training materials, learning audio materials for Cantonese and Mandarin, etc. In this way, it can be used as an mp3 player, as well as audio books and textbooks. You can set the background music while reading a regular book, while watching and listening; it is a real electronic digital library.

Dr. Yi's audio e-book has the following characteristics: 10,000 personal books---- can have tens of thousands of books, all registered members can choose books and download through proprietary software;
Value-for-money audio resources----Genuine audiobooks with a random configuration value of more than 3,000 yuan for hundreds of hours, including English for college entrance examinations, in-service English training, English learning materials for middle school to postgraduate courses, and learning materials for Mandarin and Cantonese;
Advanced energy-saving technology----Reading does not consume electricity, two sections of 7th ordinary battery can be used for 3-6 months, energy saving and environmental protection;
Huge amount of mobile storage----multi-card with audio e-book, standard book card can store 16 million Chinese characters, can constitute a real handheld library;
Portable eye protection----32 open book size, 6.4-inch display environment is environmentally friendly, no flicker, not eye-wearing when reading, is an ideal portable reading tool;
Efficient paperless office--- can make all kinds of documents on personal computers into books and read them in the book, realizing efficient and paperless office.
Second, the most "promising" and "money way" products ------ e-book market prospects and industry outlook The emergence of audio e-books is triggering an unprecedented reading revolution. Mr. Yang Hong, general manager of Jinhao Company, believes that the emergence of e-books is the third reading revolution. The earliest reading carrier of human beings is sheepskin and bamboo slips. The second reading revolution is the emergence of paper and printing, and from paper reading to electronic Reading is another qualitative leap. The promotion and application of e-books will save mankind a lot of resources, space and time. First, paper savings are not only valuable resources for saving manpower and material resources, but also important for enhancing environmental protection and reducing pollution. Second, space and time. Saving, the storage and inspection of traditional books take up a lot of space and time, and the emergence of e-books can meet the fast-paced needs of modern people, saving a lot of time and space, enabling humans to "learn the rich five cars" and "study in the West" Wishes and ideals become reality. Moreover, Dr. Yi's audio e-book is a kind of new reading method based on the combination of Internet and electronic technology. The ad-book can make e-books enter people's work, study and life as easily as paper books. Dr. Yi's audio e-book is not only a epoch-making high-tech product, but also the world's first technology inventing that consumes no electricity and displays flicker-free technology. It can even be called the fifth largest invention in China. ". Because Dr. Yi's audio e-book will open up a new era of reading, it will completely change people's traditional reading methods, making people's work, study and life change dramatically.

Extensive and in-depth market research results show that e-books have become high-grade fashion products, and are gradually launching the mass market, which will lead to an industry with great scale and market prospects. Looking forward to the near future, Dr. Yi's audio e-book will gradually become a popular reading tool from the current fashion products. According to statistics, the current domestic book transaction volume is about 40 billion yuan per year. Even if only one-tenth of them are electronic, it can form a market of 4 billion yuan, far higher than the current market size of the e-book industry. Since its inception in XX, e-books have set off an e-book consumption boom in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, Shenyang, Tianjin, Fujian, Guangxi and other cities and regions. The current sales volume has exceeded 100,000 mark. . With the start of the mass market, the entire industry chain of e-books is gradually condensing and forming. The market has an urgent need for practical high-tech products, cultural products, fashion products, e-readers, and electronic books. Therefore, compared with traditional industries such as mobile phones, home appliances, and pda, the e-book industry has a relatively bright market prospect and profit margin. Large, it is bound to become a high-growth, high-profit industry. The market scale is progressively exponentially every year, and its market prospects and industry prospects are limitless. Third, create a good business environment According to our calculations and statistics, XX year e-book sales reached 130 million, calculated according to operating profit margin of 40%, the industry's operating profit reached 50 million, of which most of the profits in the sales process produce. Taking the performance of a distributor in South China as an example, the dealer began to distribute e-books in XX years. In the first quarter, the funds invested in promoting audiobooks were nearly 90,000 yuan, but they gained operating profits of more than 150,000 yuan. The return on investment is over 160%.
In XX, Jinhao Company has made remarkable achievements in the process of promoting e-books. In XX, accompanied by the birth and market of Dr. Yi's audio e-books, Jinhao Company further developed into the only general agent in the country. The development experience of Jinhao Company has made it pay special attention to the establishment, management and maintenance of the distribution agency network. In terms of distribution and agency channel management, the main function of the company is to maintain market order, to protect the interests of dealers and agents from damage; “love your own dealers and agents as you care for your own eyes” It is the purpose of Jinyu's distribution agency management system. Because the company knows clearly that only the distributors and agents succeed, the success of the company. With its own advantages in marketing, technology and management, Jinhao has adopted a new channel strategy and management philosophy in line with the distribution and promotion of audio e-books. The purpose is to create a stable solution for the majority of dealers and agents. And a benign development of the business environment.
Price management policy
1. Implement a unified retail price system in the national market, and at the same time formulate a strict price supervision system, and support corresponding implementation systems and mechanisms to ensure the implementation of the price system;
2. Implementing the supervision system of distribution agents, dealers and agents all over the country have the right to supervise each other. For dealers and agents who report violations of the price system, Jinhao Company will give certain rewards;
3. Establish a market inspector system, and the market inspectors from Jinyu Company will supervise the implementation of the price system nationwide.
The channel management policy is formulated and a strict regional sales management system is established. The sales areas of dealers and agents are defined and divided by means of signing agreements. It is strictly forbidden to rush and illegally produce goods, and to protect the channel profits. The measures were implemented. Support the corresponding implementation system and mechanism to ensure the product benefits of agents everywhere. ???¢?-?ú'úàíéì×?è??t2? ×÷?aò×2?ê?óDéùμ?×óêéêD3?í??1?Dμ???òa????o?×÷? ?°é£??-?ú'úàíéì±?D???±?ò???μ?ì??t£?ò?è·±£2úòμμ????μ·¢?1£o
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