Market research proposal

Baidi Dairy Market Research Recommendation Background:
1. Company Profile: Anhui Baidi Dairy Co., Ltd. is the largest and most well-known dairy company in Anhui Province. Baidi Group officially launched the registration of “Bai Di” brand trademark in 1995. The meaning of Baidi is “White Emperor” means In order to become the leader of the local dairy industry, Anhui Baidi Dairy Co., Ltd. has officially registered with New Hope in May XX. During this many years, Baidi Enterprise has developed very rapidly and has created a good corporate culture. After the new hope to join, it brings advanced management experience and abundant funds. In addition, Baidi itself has a good product quantity and reputation, so when the foreign brands seize the market, Baidi also sells more than 300,000 copies per day. Ranked among the top in Anhui.
2. Market competition: Dairy products have become a necessity for the public. People pay more and more attention to the scientific and reasonable concept of diet. The competition with the dairy market is becoming more and more fierce. Mengniu and Yili occupy half of the market and become the leading boss of the dairy industry. Guangming Sanlu and so on are far more than Baidi. These dairy products have invaded the Anhui market. This is a great challenge for Baidi. Under the competitiveness of many brands, Baidi is only impressed by “nearby, of course fresh”. Consumers are far from enough, so Baidi needs to adopt a variety of promotional methods, a variety of strategic ways to expand sales and visibility, occupying market share.
Suggest:
1. Survey respondents: After many discussions and research, the survey area can be set in various well-known communities and streets in Laoshan District, Hefei City. In the current economic development zone, there will be a large number of citizens moving to the development zone. Their living standards and opinions have certain representativeness, objectivity and scientific worker. The survey targets two-stage population, one is 40- 60 years old, one is 20-30 years old, women are the key in the 20-30 age group, because women drink milk is generally higher than men, and have a certain habit, they pursue fashion, personality, high-end and taste, young People are a powerful living force in modern consumption and are the established goals of many enterprises.
2. Survey methods: field visits, interception visits, and questionnaires.
3. Purpose and content of the survey:
1 Purpose:
Understand the status of Baidi in the minds of consumers and explore the problems and opportunities of Baidi in the market.
Establish a good corporate image of Baidi in the dairy market.
2 Content:
Brand positioning: From the visibility, credibility and brand image of Baidi, the consumer positioning: purchase habits and preference product positioning: price, advertising, packaging, promotion methods, etc.
4. data collection:
1 Can be purchased from a survey company that provides professional business data. 2 Internet search 3 Direct questionnaire access
5. Supplies and funds:
Survey plan design fee and planning fee, sampling fee and implementation fee, questionnaire design fee, questionnaire printing and binding fee, survey implementation fee, research report writing fee.

6. Investigator introduction:
(1) High sense of responsibility and professionalism (2) Enthusiastic, interested, willing to contact and sub-solution to the investigation work (3) Honest and reliable, diligent and hardworking (4) Objective and fair without prejudice (5) Instrumentation is generous, attitude is approachable and approachable, extroverted personality is dominant (6) Have high cultural literacy and necessary market research knowledge, experience is preferred
7. to sum up:
We make recommendations from the general process of market research and the actual situation of Baidi Dairy, for your company's reference, the supervision and management work, sampling control, quality control and inspection, and questionnaire review.

Service company: Ca International Advertising Co., Ltd. Customer: Anhui Baidi Dairy Group Co., Ltd. Time: November 27, XX