[Boutique] Account Manager's competitive speech

Part 1: Account Managers Engage in Presentations

I am very excited to have the opportunity to participate in the competition today. Here, I am very grateful to the county party team for creating this open, fair and fair competition opportunity, so that we can show our style here and give us a chance to communicate. At the same time, I would like to thank the leaders and colleagues who have been caring, helping and caring for me for many years. You have given me confidence and courage to let me stand on this stage and think about the future.

Combined with the regional bureau and county bureau, it is also a test of my life again. After deep thinking, I decided to compete for the position of account manager. First of all, let me thank the leaders for giving me a chance to show myself in the deputy director of the logistics sub-library, let me show myself on the stage of life, let me learn, exercise and improve myself in the hanging position.

I. Work review

Since joining the tobacco system family in July 2002, I have held different positions in xxx, etc. I have worked diligently to do every job. Especially since I went to the logistics sub-library, I used my most of my time at work, weekends and other times, and I can see me in the office.

Since the deputy director of the logistics distribution sub-library in November 2006, according to the arrangement of the leadership, I am responsible for the management, housekeeping, warehousing and sorting, department uploading, and release of the “No. 1 Project”, supervising the audit of the business documents, and guiding the three-standard forms. Archive, computer system operation management and department work plan, work summary drafting and reporting, micro-worker, auditor, distribution staff, warehouse manager's work quality assessment. During the deputy director of the logistics sub-library, I improved the department's warehouse sorting system, the No. 1 project management system, the No. 1 project and the cigarette marketing system from the start-up to the end of the day, and the operation process of the shutdown, participated in the generous sub-library from the original The integration of 41 delivery lines into the existing 27 delivery lines has laid a solid foundation for the regional bureau to achieve “one total warehouse, two sub-libraries”.

Second, the prerequisites for competing the account manager

1. I have worked in different positions in the wells, walnuts, Baina, feldspar and horse farms. I have a good understanding of the purchases and routes of the customers in each area, especially since the logistics sub-library has been employed. More than 7 work schedules were visited in the market or involved in delivery, and they traveled throughout the county's 36 townships, further increasing their understanding of customers.

2. I only have nearly six years of marketing experience, but I personally think that it is not the length of working years that can determine the conditions for a person's work to be successful, so I have the firm confidence to be a qualified account manager.

3. The four-level certificate of my salesman was obtained in 2004 and has the theoretical basis for being an account manager.

4. He has participated in the study organized by the provincial, prefecture and county bureaus. He won the “Advanced Workers” of the county bureau in 2005 and the “Excellent Trainees” organized by the County Bureau in 2007.

5, I have a strong computer operation knowledge, know the production of various computer notebooks, more familiar with the cigarette marketing system.

6. I am young. "As the saying goes, young is capital." I have enough strength and time to do my own job.

7. I love my dedication and responsibility. I have been working in a position for nearly six years. I am conscientious and conscientious, especially since I have been working in the logistics sub-library. The telephone of the leader, I can go to the office regardless of time and place, and complete the tasks assigned by the leadership.

Third, the job plan and ideas of the job manager after the job manager

1. According to the account manager's work quality and responsibility, improve customer information, implement customer evaluation, propose customer level changes, collect market information, understand customer needs, write market reports, conscientiously implement brand cultivation programs, and implement the cultivation of cigarette brands.

2. Provide services to retail customers according to customer classification and service standards. Carefully carry out customer maintenance and implement customer level improvement.

3, with enough time to talk with customers, talk to customers "zero distance", seriously serve customers, overcome formalism, truly penetrate into the customer, work hard, pragmatic, current supply situation, promotion policy, marketing skills Waiting to be sent to the customer in time;

4. Strive for differences in service time, visit the market every day, provide timely and thoughtful service for retail customers, and try to visit the customers in the first day or order day of the retail customer order to provide corresponding guidance to retail customers.

5, in the hearts of retail customers to build a deep impression. The impact can be reflected in two aspects: 1, to have good communication with retail customers and let retail customers recognize your service and guidance will deepen my impression of customers. 2. Help customers solve problems and deepen their impressions. The various problems raised by retail customers can be answered in a timely manner, and difficulties should be solved in time to solve problems, which will increase the goodwill and trust of retail customers.

6. Timeliness of communication with customers. Timely communication of company policies, promotions and other market information to retail customers to protect the interests of retail customers.

7, learn to think about win-win. In daily work, we must not only think about the problem from the perspective of both customers and us, but also think about what the customer has not thought of, and think about the problem from the perspective of the customer. As long as your proposal meets the customer's mind, it will naturally be half successful.

8. Treat retail customers as my relatives and my friends, and provide customers with "warm-like" services.

9. Adopt personalized service for customers to improve customer satisfaction. Different services are available for different types of customers.

In short, to be a good customer must learn to communicate with customers, communication penetrates every link in the customer interaction, without communication, there is no interaction between people, communication is everywhere. For account managers, communication is sometimes more important than skills. Therefore, in communicating with customers, we must always grasp how the language is used. Only when used properly, can we accurately express our meaning in communication, and we can get our own thoughts. The information to get.

Therefore, I firmly believe that I can become a qualified account manager. I hope that all levels of colleagues and colleagues will believe that I will give you a chance to show. If I can compete for the job manager account, I will study hard, conscientiously implement the relevant spirit of leaders at all levels, and work according to my job manager's work ideas; if I fail to compete, I will not be compliant and obey the leadership. The arrangement will play its own strengths in the work of his own position and make the work better and more realistic.

Part 2: Account Managers Engage in Presentations

Leaders, judges, colleagues:

Hello everyone!

Today, I am honored to participate in the account manager competition meeting held in the bank. This is a rare exercise and an opportunity to improve yourself. My name is XXX, I am 38 years old, I have a secondary school education level, a member of the Communist Party of China, and a title of accountant. In 1996, the Agricultural Bank was assigned to work. He has worked as a cashier, security specialist, and loan officer at the Mengjiaqiao Business Office, the Qili Town Office, the Municipal Sub-branch, and the Xukoukou Office. Now the branch office is a loan officer. Seven years of work practice has made me proficient in the various businesses of the bank. I have also accumulated many experiences and relationships in silver credit. I have been rated as an advanced worker and an excellent Communist Party member for many times. Today, I am competing for a client account manager.

First, let me first talk about the understanding of the account manager. After China's accession to the WTO, the banking industry bears the brunt and quickly connects with the international community. At present, it is entering the marketization stage of the banking industry starting from the interest rate marketization. The bank account manager system also came into being. This is the objective need of reality and the requirement of fierce competition. It can be said that if the customer manages well, the bank's loan recovery can be guaranteed, and the bank's benefits can be improved. If the customer fails, the bank's benefits will be lost. Whoever wins the customer wins the market and wins the benefits. Therefore, customer resources have become a must-have cake for major banks. Establishing a customer-centric, meeting the various financial services needs of customers, improving service quality, and implementing a customer manager system are the top priorities of the banking industry. It is a new marketing service system that is market-oriented, customer-centric, meets customers' diversified and hierarchical financial needs, and pursues more direct and clear benefits and risk control objectives. As a bridge between banks and customers, communication credit business and market demand, the account manager is responsible for providing a comprehensive and in-depth understanding of customer needs, providing comprehensive and comprehensive services to clients, expanding credit marketing for banks, providing business management decisions and financial innovation. Important responsibility for accurate and effective information. I am willing to make a greater contribution to the cause of ABC in this position.

Second, if the organization and leadership hire me as the account manager, I will work on the following aspects:

First, study hard, keep pace with the times, establish market concepts, customer concepts, marketing concepts, and lay a solid foundation for all-round customer service. I plan to strengthen the study of six elements this year. First, earnestly study the report of the 16th National Congress of the Communist Party of China, clarify the direction, understand the spirit, and improve the political quality. The second is to strengthen the study of financial policies and laws and regulations, and carry out customer business management operations in accordance with the law. The third is to conscientiously study the work arrangements in the line, and carry out the work creatively according to the work ideas of the whole bank. The fourth is to take people's strengths, make up their own shortcomings, learn from the effective experience and practices of peers and peers, and draw up practical work ideas. The fifth is to constantly learn the theory of market economy, research and familiar with the laws of the market economy. The sixth is to learn business management theory, learn marketing public relations skills, and constantly improve their organizational public relations capabilities.

Second, earnestly fulfill the duties of account managers, actively expand credit marketing, and develop customers. Extensively publicize the financial service policies, contents and characteristics of ABC, and introduce and recommend the business in the enthusiasm to customers, so that customers can give priority to the use of financial policies and services of the Bank; and use all means to provide comprehensive services to customers. Financial services, successfully complete all kinds of basic business transactions; tap the potential financial needs of customers and potential markets, provide consulting and financial services to customers, exercise the duties of financial advisors, closely relationship with customers, better market products and The two aspects of customer service are closely combined.

Third, analyze and research the market, strengthen research on customers, establish customer data files, evaluate customer levels objectively and fairly according to the actual situation of customers, continuously adjust service measures, and continuously improve service quality. Extensively collect customer funds and financial information, capture financial demand information and financial risk changes, collect and grasp the competition dynamics of peers to customers, and timely feedback customers' opinions and suggestions on banking services to provide a reliable basis for leading business decision-making; Market research and analysis, grasp the characteristics and structure of customers in the jurisdiction, conduct market segmentation; compare and analyze the characteristics of various customer markets, provide opinions and suggestions on identifying and adjusting the target markets of the Bank; and study the market share of the Bank's financial products and services. Rate, inter-bank competitiveness, profitability and market penetration, and provide detailed advice on improving our products and services.

Fourth, customer-centric, strengthen internal communication and business coordination, improve service efficiency. On the one hand, the account manager establishes and develops relationships with the customers on behalf of the entire bank. At the same time, it actively coordinates the relevant business departments within the bank to jointly provide financial services or solutions to customers, and urges the business departments to answer customer requests and improve services within the specified time. effectiveness. In the actual work, we must do special things, urgent things, urgent things, easy to do, difficult to do, rely on special services to win customers.

5. Monitor customer risks, pay attention to the daily management of customers, take the initiative to master the customer's ideological dynamics, business behaviors, etc., and effectively prevent risks and improve the management level.

Sixth, seeking truth and being pragmatic, brave in innovation, and creative work. Do not drag, wait, do not rely on, do not push the work, not only do the work hard, but also do the work with the heart. While serving customers, we will vigorously promote the credit ethos and help our customers establish a good credit concept. In the specific work, it is both enthusiastic and strict in regulating its own words and deeds, and establishes a good image of “agricultural banker” among customers in the society. Rely on customers to retain customers, rely on special services to win customers, and rely on good image and quality service to expand customers.

If there is anything wrong with the above report, please ask the leaders and colleagues to criticize and correct. In short, if this competition is successful, I will strictly fulfill my promise and open up a new working situation with excellent work style. If not, it means that my ability to work needs to be improved. I will study more in my future work and work hard with other employees to work for other ABC businesses.

Part 3: Account Managers Engage in Presentations

Dear leaders, colleagues: Hello!

This competition is not only a stage for me to show myself, but also an opportunity to exercise, learn and improve. I believe this competition will be a big turning point in my future life.

My name is xx, I have a college degree. After graduating in 2000, I was hired to enter China Mobile Jinchang Branch. In 2001-03, I worked as a salesperson in the store. In 2003-2007, I was a marketing manager in four departments. Since 2008, I have worked in a group of major clients. During these eight years, I felt the warmth of the mobile family. I learned how to become a qualified account manager and realized self-worth in the process of serving customers. I can become a qualified mobile person. And proud.

My position for this competition is “Senior Account Manager”.

My understanding of senior account managers is: As the representative of the company, the account manager is responsible for the relationship between the company and the customer, and assumes many responsibilities. The account manager must have good ideological and moral qualities and professional qualities.

Good ideological and moral quality must first love the enterprise and be loyal to the enterprise; treat the customer with enthusiasm and enthusiasm, answer the questions raised by the user patiently, do not deceive the customer, and must not deceive the customer by improper means or means. Secondly, we must establish a service concept of “communication from the heart” and serve the purpose of “pursuing customer satisfaction service” to cultivate the enterprise spirit of hard work, unity and cooperation, and dedication; in the specific work, we must sincerely consider the customer. Wholeheartedly serve the big customers; comply with the company's rules and regulations and labor discipline; have pride in their work, have a professional spirit, have a sense of responsibility for the company and customers; and build a customer manager by keeping ethics Self-image, explore the rules of large customer service work, and create high-performance work performance.

Account managers deal with customers. In addition to having a certain ideological and theoretical foundation and cultural literacy, the most important thing is to be proficient in mobile business, with rich mobile communication marketing and service skills, that is, professional quality.

Learn to master the tariffs of various brands, be proficient in the use of basic business and new business, understand sales channels and promotion methods, and be familiar with the processing procedures of each business. Third, we must be familiar with the big customer market. The big customer market is the basic stage for the customer manager service. Understanding the basic principles and overall conditions of its operation is an important condition for the success of the account manager. This mainly includes information about major customers in all markets, such as the situation of existing large customers, the situation of potential large customers, market environment, market share, and competitors. Fourth, we must have a certain knowledge of marketing, and as the main provider of marketing and service for large customers, the account manager must understand the marketing knowledge and establish the correct concept of marketing and marketing services, so that customers can truly enjoy the beneficial effects of mobile communication. Actively urge the company to complete development goals and development strategies. Fifth, we must have certain legal knowledge, especially the telecommunications law, the consumer rights protection law, etc., which are the knowledge that the account manager must master.

Although I don't have any rhetoric in this speech, I believe that with the help, support and cooperation of the leaders and colleagues present here, I have the confidence and ability to do this well and be a good account manager. Frankly speaking, I am concerned about the results of the competition and I am eager to participate in success. But I value the process of participation, because for me, the process of participation can sometimes be more important than the outcome. I think that no matter whether the competition is successful or not, it will not change my dedication to my career. I love this ordinary job, and it is indeed an extraordinary cause.

The above is my competitive speech, thank you all.