Sales plan for the second half of the year

Divide the target market and vigorously carry out multi-level and three-dimensional marketing promotion activities.

Customers responsible for the department can be broadly divided into four categories, namely cash management customers, company non-loan households and e-banking customer customers. Combining the development goals of the whole year, adhering to the market-oriented, customer-oriented, account-based, and grasping the big and small, adopting the strategy of “guaranteeing large customers, striving to transform small customers, and actively expanding new customers”. Formulate detailed marketing plans, and carry out a series of media promotion, outlet sales, large-scale product promotion meetings, key customers' door-to-door promotion, organization of bidding and centralized marketing activities throughout the company to form a continuous marketing campaign.

Consolidate the leading position in the cash management market. Continue to level and deepen the promotion of cash management services, and strive to improve the customer value of products. It is necessary to increase the market influence by focusing on key customers and enhance the brand effect of cash management. All branches must investigate key customers, industry players and group customers in their jurisdictions, analyze their business characteristics and models in depth, design practical cash management plans, and proactively conduct marketing. For the cash management stock customers to explore deep-seated needs, solve existing problems and improve customer contribution. This year, we are seeking 185,200 new cash management customers.

In-depth development of the company's non-loan market. SMEs have no creditors, which is also the basic customer of the Bank and provides an important source for asset business and intermediary business development. In 2007, based on the marketing activities of the “Hongye Settlement” of small and medium-sized enterprises last year, we summed up our experience, deepened marketing and enhanced marketing results. It is necessary to maintain the company's non-prime market marketing growth in volume and focus on improving quality; to optimize the structure, increase the proportion of quality customers, reduce the cost of financing, and increase the sales of high value-added products. It is necessary to focus on the company's account-free marketing without creditors, and strive to expand market share. It is necessary to strengthen the maintenance and management of the company without loans, analyze its settlement characteristics in depth, conduct product marketing, and expand the Bank's settlement market share. In 2007, we will strive to achieve 358,001 new settlement accounts, with a net increase of 272,430 settlement accounts.

Do a good job in marketing and maintenance of large system users. In view of the fact that there are still some township financial offices in the city that have not opened an account in our bank, we will use various resources to conduct marketing and strive for full bloom. It also took advantage of the trend to launch marketing campaigns against other government branches in various townships and strive for a larger share of deposits. At the same time, for more than 10 key customers such as large and medium-sized enterprises, famous enterprises, the world's top 10, 8,000 before tax payment, and 7343 before import and export, they will be listed and subscribed to target customers and carry out key research.

Strengthen the management of service channels and carry out the “Billing Quality Service Year” activities in depth.

Customer resources are a vital resource for the whole company. For the public customers, they are quality customers and potential customers of the whole company. They should use the unified view system of the public to further reflect the personalized and diversified services based on the comprehensive provision of quality services. .

To build three channels:

First, according to the requirements of the head office, “the second-level branch settlement and cash management department should have at least three account managers; each of the public service outlets should be equipped with at least one account manager according to the business development. The outlets with rich customer resources should be appropriately increased. Match, "Build a high-quality marketing team.

The second is to strengthen the construction of physical outlets. At present, due to the variety of public settlement business methods and the differences in the company's management model, the most commonly used for public customers is still the counter service channel. We must strengthen the construction of outlets. In the renovation of VIP financial centers, we must fully consider the business needs of public customers and meet the needs of customers. Each department must formulate a detailed network-to-business marketing guide, and provide guidance on service content, service requirements, service behavior specifications, and service processes of different business outlets.

The third is to expand the e-banking business channels and expand the proportion of out-of-the-box business. This year, while e-banking continues to expand its market share, it will also be “intensive and intensive” to expand its target customers. All branches should pay full attention to the list of target customers issued by the branch office, focus on and carry out marketing work in a targeted manner, and occupy an absolute advantage in the market of high-quality customers. At the same time, we do a good job in customer service and in-depth marketing. Through the establishment of corporate customer e-banking accounts, and as an important basis for customer support and services, we will promptly solve the problems encountered in the process of using our e-banking products, and recommend new e-banking products to customers in a timely manner. Improve “mobility rate” and customer usage.

In-depth development of the "Billing Quality Service Year" campaign. It is necessary to establish a customer-centric modern financial service concept, sort out the system, integrate the process, and target the needs of the target customers. Accelerate product innovation, improve service efficiency, deal with problems in a timely manner, strengthen service management, improve customer satisfaction, and build a customer-centric service model. Improve the quality of departmental services in an all-round way and achieve good and fast development goals throughout the company. [ )