Why are you tired of becoming a dog and still so poor?

Recently, there is a popular saying that before the age of 29, it belongs to the youth "shelf life". After 29 years old, it is Timeout, the so-called 29-year-old phenomenon. Therefore, if you want to make a breakthrough in your youth and create a career, you should catch up before the youth "expiration".

Zhang Ailing said: "It takes a long time to become famous." When you stand on the tail of your twenties, when another friend around you announced his end of his career, he started his business. Do you feel anxious in your heart, whether you can't start the night, or is your entrepreneurial heart in your heart start to move?

The ancient teachings of "Thirty Stands" have made many 29-year-old men in the modern workplace feel fearful, showing lack of concentration in reading and learning; interest in external things is high or low; set goals are either unattainable or abandoned. For subordinates or requests for excessive or listening, they are impatient with relatives and friends, often complaining about the team, especially to the superiors, and often have no patience and even excessive reaction to the criticism suggestions. The tiger's buttocks can't touch it; often than the past, the audience is arrogant, My classmates and friends in the past are ashamed to mention the current position or income. They often make unrealistic comparisons with those who don’t know. After climbing, they tend to be self-defeating, self-blame, self-exiled, and seriously into severe depression. No fun, work inefficiency, often in a hurry, but ineffective, like the emergency that people often encounter in their dreams: want to run without legs, can not move, want to say that Zhang does not open mouth, interpersonal relationship is not indifferent It is tension.

Shen Zhihua has been working in this medium-sized enterprise for five or six years. The nine-to-five life, not only the freshness of the early work, but also disappeared without a trace, and encountered the ceiling of the workplace: working for so long, the company should The rising salary has also risen, and the promotion of the position has also been promoted. Basically, there is no room for improvement in salary and position. In the early twenties, Shen Zhihua knows that when he is laying the foundation, if he wants to achieve success in the future, he will pay more now, so he has a calmer mind and a certain patience; however, as he grows older, his own mind is not only Not mature, but more and more eager. Seeing that my dreams and pursuits have failed to meet the expectations and standards of social development, Shen Zhihua gradually feels that he is not good at his parents. I am sorry to see my classmates and friends, I can’t face myself, and I create a lot for myself. Invisible pressure, and growing.

Burnout and confusion become the common psychology of men in the "29-year-old phenomenon." As professional people, they are required by the company according to the standards of occupations and positions, and they have also received corresponding compensation as business people. But as a social person, these rewards do not guarantee their future. The end of the employee’s appointment at the company also means the end of the transaction. From then on, the company is no longer responsible for the future of this employee. But employees can't stop working on it. He needs to find new job opportunities or entrepreneurial opportunities, and he needs to be responsible for his future.

The lack of a guarantee system makes the man who is a professional person the source of anxiety and burnout. The burnout of the workplace is because these people really can't see the future of the profession. For most people, today's efforts are only for the company, at best, "training yourself", but if this exercise can not become the top of the industry, in fact, the benefits to the future are limited. Professionals working in foreign companies have encountered the ceiling, and then went to the domestic enterprises to continue their careers, but what about the insiders? The meager salary, the precarious work, despite today’s manager or other title, It’s all about having a job that might not be so good.

Since occupation is not the guarantee of the future, a professional with long-term considerations will have to find protection. The developed areas in eastern China are a region with a large number of entrepreneurs, which is of course related to opportunities. However, at a deeper level, I am afraid that what they need more is to design their own "rights" and future guarantees through entrepreneurship. But when you encounter a bottleneck, you have to escape from the workplace and choose to start a business. Is it possible to make a bright future with your choice of entrepreneurship? No matter what you do, blindly do it, do it without analysis, and the result must be a failure. . Let's analyze why you are part of the "29-year-old phenomenon."

The 29-year-old phenomenon is more common. For many people who have succeeded or have not succeeded, they may encounter in the workplace experience. Only a few people with smooth sailing may face this problem less. The internal cause is not enough to reflect on itself, the inner potential is not fully released, and the external cause is not related to the industry, work unit and work department that he chooses.

For the 29-year-old phenomenon, you should first reflect on yourself to see if you have found a job you like. If you don't, you will have a hard time investing in work, and you will not be motivated and creative in your position. Second, we must look for the reasons from the surrounding environment to see if our style is consistent with the boss. In any case, the 29-year-old is only a short time for a person's life. There are still many opportunities. As long as you calm your mind and find the cause, the right medicine will succeed. Opportunities are always reserved for those who are prepared. Men in their twenties must maintain a good attitude, develop good work and living habits, work on the ground, gain experience, be able to support themselves, and assume certain family responsibilities; understand their abilities, experience and expertise, and understand that they are suitable What to do, find your position; have a stable income, have more certain expectations. A thorough understanding of yourself and the surrounding environment, and then to determine whether it is to continue to be a professional or to start out of this bottleneck period by starting a business.

Which risk is greater in starting a business and working?

Which risk is greater for entrepreneurship and part-time employment? Many people will take it for granted that the risk of starting a business is greater. In fact, both entrepreneurship and part-time work have certain risks. Many people who say that entrepreneurs are at great risk, he actually only looks at the problem from the original perspective of money, and does not analyze it from the planning of different stages of life. Because the happiness of life psychology can not be ignored, entrepreneurs are painful and happy, while those who work are happy and painful.

The pressure on the working population is not big? Look at the advertisements of the books on the bookshelf that have been selling very hot recently: the gospel of the office workers, the decompression, the relief of mental fatigue, the treatment of "office syndrome"... and then, the newspaper In magazines, it is not uncommon for a certain elite, such as a certain company, to have a lot of work pressure and to commit suicide by jumping off the building. It is very likely that the pressure on office workers has exceeded the original pressure of entrepreneurs.

The risks and pressures faced by migrant workers are ubiquitous. The low pay for work is naturally worried about worrying about tomorrow today; the salary of work is higher, and the fear of affecting status and treatment because of work mistakes, because the salary is given by others, so there will always be a kind of unreliable sense. This is also one of the psychological factors in which many people with higher incomes choose to start a business in real life. They need a greater psychological release and need to achieve greater value, so for them, entrepreneurship is more fun, and risk factors are The enthusiasm of this kind of fun is defeated, and for them, the risk of starting a business is far from the high risk of the company occupying a high position. When a migrant worker loses his job, there is often a period of psychological confusion, self-confidence may be impaired, and he will not be erased from the search for his next job. And the impact of this result on life is enormous.

Working is not a profit, what about entrepreneurship? Entrepreneurship requires good projects and financial support. Working a job requires a good working attitude and rich experience. Otherwise, it may be eliminated. Entrepreneurship may cause losses for some reasons. This is the main risk that entrepreneurs do not want to see. It is also the main risk that most people consider. However, we can think of people who have experienced this process. How to do it? In real life, after the loss of entrepreneurship, most people would rather accept lessons and sum up experience, start from scratch, and not want to work again. This shows that in fact, entrepreneurship is getting more value, at least he dares to come again. Maybe when he first started his business, he didn't have such great courage! The original "giant" Shi Yuzhu's entrepreneurship can be described as a ruin, but he still chooses to start a business and does a good job. How can you see the rainbow without going through the storm? But the phenomenon of entrepreneurship shows that the entrepreneurial process can really make people get things beyond the scope of money. For them, the process of starting a business has had fun, the fun has inspired enthusiasm, the enthusiasm has banned the risk of starting a business, and finally it has come to success.

Working well or starting a business? To some extent, working is burning youth. When you are sick and old, you can lose income and life will be unprotected. Different from starting a business, it is building a pipeline, so that the income is like the water in the water pipeline. Whenever it comes, energy flows in and benefits future generations. The initial stage is hard, and the back is sweet.

Entrepreneurship and working are just two kinds of living conditions. If you want to say who is high and who is low, then it will vary from person to person, and the specific situation will be treated specifically. A man in his twenties must not be an entrepreneur, a migrant worker is a comfortable person, and rashly quit his job to start a business. Look at your own situation. If you play the union often picks the slot, maybe you are more suitable for starting a business; if you can sit on the Diaoyutai and do not move, you may be more suitable for work. In short, entrepreneurship and part-time work, risks coexist, and risks vary from person to person.

What qualities do entrepreneurs need?

Most of the men in their twenties come along the established route that parents or social arrangements give us: study, work. Do you want to start a business or not? Is this a problem outside of the routine? We have found that although capable people are not necessarily successful, successful people must be capable. The world is full of talented and thoughtful people who are born with a strong desire for wealth and strong action, and are never satisfied with their status. Just like Microsoft CEO Bill Gates, Dell computer founder Michael Dell, American stock investment god Buffett, etc., they like to break the rigid social role to bring their own constraints, not afraid of the huge business will bring Risk, I found out my first bucket of gold at a young age. As I said before, not everyone is suitable for working, and not all people are suitable for starting a business. So, what qualities do you have as an entrepreneur?

The first quality of entrepreneurs is business sensitivities

Do you have a keen sense of wealth? Can you find huge business opportunities from seemingly irrelevant things or extremely subtle things? If you are planning to start a business, you must first examine whether you are commercially sensitive.

Toronto Spinron Toys Company was founded in 1994 with sales of $2 million in 1998 and sales of $4.2 million in 1999. When the company was founded, three founders: Harare, 27; Varadi, 29; Rabbi, 28.

In 1991, the couple of Harare and Rabbi read art at the University of Western Ontario and were immersed in the artistic inspiration of posters. One day, Rabbi suddenly imagined that such a beautiful art work, why not take the painting out to sell money? The two hit it off. I didn't expect a poster to sell for 5 dollars! There are not many $5, but the meaning is not trivial. Starting with the sale of the first campus poster, they were convinced that the only option for the future was to be an entrepreneur, because they found a sense of success in the transaction and found that they have extraordinary business in addition to their technical capabilities. Ability! And these are the qualities that an entrepreneur must have, especially the business ability is the first quality that entrepreneurs must have. Many of our young entrepreneurs tend to neglect this, thinking that they are superior in technology, can be distinguished in business, and neglect the cultivation and discovery of business capabilities. Many entrepreneurs have a pain in this regard.

Therefore, entrepreneurs from the small details of survival, to understand their potential, to establish their own entrepreneurial direction, is a crucial step. Of course, it doesn't matter if you have technology and no business mind. You can also join someone who has talents in this area to join your CEO! Although Harri and Rabbi have business savvy, they still don't forget to invite better people to join us.

In 1994, after graduating from Hari and Rabbi, she used a $10,000 investment in selling posters to create a glass headwear called "Earth Partner", which sold for $1 million a month. Later, they met Varadi, who studied international business. The joining of Varadi has made them even more powerful, constantly innovating in technology, expanding in business, and the business is booming. Rabbi recalled: "In the first year and a half of the business, what I have to do is to persist and meet the sudden and huge demand." Following the success of "Earth Partner", they designed two other products - one magic Stick rubber water toys are also popular, and the air-powered toy airplanes produced in 1998 are popular in Europe and America.

Now, many buyers have proposed to acquire this company, but these three young people are unmoved. They believe that they have the ability to do better, the technical capabilities and commercial channels are mature, and management is well organized. Speaking of successful experiences, Rabbi said: "When you are young and quick-thinking, and have commercial potential, your chances of success are double."

People who are sensitive and willing to think will find opportunities in things that people don't think about and then achieve themselves. This sensitivity is an indispensable quality for those who want to start a business.

Good at seizing the opportunity this chameleon

Modern society is a competitive society that challenges people and provides people with good opportunities to achieve their goals. Take entrepreneurship, for now, many of the 20-something men who are determined to start a business, many of them are complaining. They think that the older generation of entrepreneurs are mostly from scratch, but nowadays, starting from scratch is similar to myth, if there is no strong Venture capital, there is no certain network of contacts, and entrepreneurship is difficult. Therefore, they hate that they did not live for a decade or two, and did not catch up with the era of riches overnight.

They don't know that a society that always makes people rich overnight is not normal, because such a society is often in a period of transition, developing in shocks, moving forward in exploration, and many systems and regulations are still not perfect, so someone has a night. Rich people are also extremely poor overnight. Just like the noble person in the high-burning life, Jiang Xipei, chairman of the Far East Group, said: "Any entrepreneur must have enough mental preparation. To be honest, we had a good entrepreneurial environment for young people today. Take us from the Far East. In fact, at the beginning, many laws and regulations were not as sound as they are now. In addition, the public opinion atmosphere was not so good, and there was no VC. In addition, at that time, our parents, family conditions, etc., all aspects. Very poor, so the goal of life, people like me, as long as there are 50,000 yuan is enough." Only a stable society can provide good opportunities for entrepreneurs.

When men in their twenties complained about the hard-to-find opportunities, they did not find such a fact: Li Xiang and Mao Wei, the entrepreneurial representatives of the 80s, who led them to success, were not traditional entrepreneurial capital, but Their knowledge and wisdom. If you don't have enough knowledge and wisdom, even if the opportunity comes, you can't catch it. This society is full of opportunities everywhere. If you have enough preparation and sufficient knowledge to reserve, then when the opportunity comes, you can take it into your arms.

In life, we often hear the parents sigh: "If you give me a chance, I can also..." They tied their destiny to a future opportunity, and of course they will not succeed. They are still complaining about their own destiny.

Rodin said: "Life is not lacking in beauty, but lacking the eyes to discover beauty." The same is true for opportunities. In the age of informationization, any piece of information may bring us different opportunities in life, but the opportunity is a chameleon, which hides the surrounding environment. If you don’t have a pair of keen eyes, chances are you Will pass it by again and again.

The rise of U-Haul in the United States is a story about opportunities. This is a US company with billions of dollars in assets. Founded by founder Leonard Samuel Shawn, the company is well-known throughout the United States. Their core business is the distinctive orange-rental trucks that are now on the roads across the United States.

Once, LS suffered from severe rheumatic fever. He was taken to a naval hospital 35 miles away from home. LS wants to move his family to a nearby place to relocate, but he is reluctant to pay a large moving fee. Later, instead of hiring a regular van, he found an old trailer. This unfortunate experience was ignited by a great commercial light in LS's mind. He saw a nationwide rental network that allowed people to rent trailers for one-way transportation. He immediately realized that this was a great opportunity to have a huge market. Soon he founded U-Haul, a franchised trailer.

Shortly after the creation of U-Haul, another opportunity followed: LS's wife, Anna Marie, read a message describing how the rail transport company got the funding from the trucking fleet owners to form a larger fleet. LS and Anna Marie were inspired by this, and they all realized that adopting this strategy can make a qualitative change in their business and greatly promote the expansion of U-Haul. The 1952 fleet project began, whereby individual and small business groups could invest in trailers, while U-Haul was responsible for all operating expenses including insurance, repairs and distribution. With this in mind, U-Haul has become a national enterprise. As of the end of the 1950s, U-Haul had more than 42,000 trailers.

In fact, there are many similar things in life. People are accustomed to exploring the reasons for success on the surface, attributed to conditions, and to opportunities, but in fact it is the quality of people. The reason why U-Haul can rise is that its founders have a keen insight into the information and the quality of opportunities that others do not have, and they can determine and get information and opportunities that others cannot get.

Life is full of useful information and opportunities. Every activity in the society, every interaction in the interpersonal, every turn in life, every gain and loss in the work, etc., may bring you feelings, new information, new friends, all It may be a choice, an opportunity, an opportunity to guide you to success. The problem is that your own quality lies in whether you can find every message and opportunity. Don't think that information is difficult to catch and opportunities are hard to find. In fact, information and opportunities are around us, even in our hands.

Start a business as an innovator in the industry

Samuel Cohen, 21; Jeremy Kraus, 23; Thomas Hilton, 22 years old. The founder of Jeremy Ice Cream Company of the United States, produces super ice cream with unique taste. Founded in June 1997, 1998 sales of 1 million US dollars.

Klaus is a natural business person. He said: "I hated to engage in an ordinary career since I was a child, so I have never worked. And I said that I can do any job - even ice cream." The University of Pennsylvania student started an ice cream in the dorm after entering school. Soon, the two partners of the school, Cohen and Hilton, joined. As a result, Claus sold most of his bonds and invested in it, and took out the $60,000 he earned when he went to the door to sell water purifiers in his high school, and partnered with them to open the company. After market research, Klaus found that the taste of ice cream has not changed for 20 years, he is keenly aware that this is a good space for their entrepreneurship. He adopted the advice of the beer merchant Samuel Adams, using beer brewing techniques to make exotic ice creams. He contacted the local cheese factory to provide special cheese.

Thanks to the innovation of taste, this small ice cream company quickly attracted venture capital. As a result, new products - listed on demand, are in short supply. Its flavor quickly became a fashion trend, popular in Europe, America and the world.

When talking about his own success, Klaus said: "Our young people should be an innovator in the industry, not a constant manufacturer. Because the essential characteristics of youth are new differences and full of vigor."