Shali's corporate recovery plan

One

At the end of the year, the employees of T company were not very good-looking. Not only did the year-end award shrink by nearly 50% compared with last year, but more importantly, everyone knows that T company is just a fake building. When it reappears, everyone is wondering what plans the New Year company will have. If this continues, it is not long before these white-collar workers who are now dressed in bright and beautiful looks will go home.

On Christmas Eve, December 24, 2001, T Company posted a recruitment poster:

Recruiting the CEO within the company, requires: Master degree or above, working in T company for more than 2 years, the current level is not limited, those who have the ability to self-recommended.

Before changing, this seat will make all the people holding the master's degree a fight, but now, no one dares to take a step forward, the company is almost out of order, who dares to pick up this hot potato?

Sha Li’s office passed the Christmas in advance, and it’s no fun. Everyone gathered around to discuss the matter.

"This company is also very strange, why not take it early? CEO, ah, go out and listen, but now such a big mess, if you can't get it, you can get it."

"Tingting, go, go, your conditions are quite good."

"I? I don't have that leisure time. If the company can't do it, where can I not mix a job with an annual salary of more than 100,000? Is there a good thing? If there is a good thing, I will not accept the self-recommended casually."

Listening to this, Sha Li is sitting in the group of noisy people, and the mood is complicated.

two

In the evening, when Xiaoyi came to the square to participate in the carnival of Christmas Eve, Sha Li was preparing a report on the table.

"Oh, Sha Li, want to apply for a CEO?" Xiaoyi eyes, at a glance, saw a few pieces of chaotic paper on the table.

Pick it up and swallowed a few eyes. Xiaoyi threw it back to the table and asked strangely: "Are you crazy? Everyone knows that your company is going to be jealous. Don't think that this CEO is good to do. Everyone's mouth will be on you."

Sha Li put the application report on his hand and bowed his head. He bowed his head and smiled shallowly: "I know it is difficult, so I want to try it. You are my good friend, give me some confidence? You go Play, I can't go to the carnival now."

After sending away Xiaoyi, Sha Li continued her application report. In her mind, a recovery plan has taken shape, but there is no real chance, she really has no bottom.

When the midnight bell rang, the sand chestnut looked out of the window and the fireworks were brilliant. She closed her eyes slightly, her hands clenched tightly on her chest, and gently recited: Lord, bless me, Amen.

three

The self-recommendation of Sha Li was successful. After listening to her series of plans, the president immediately made a decision: "It sounds very good, give you the power to exercise, do it."

This result made everyone stunned, because the impression of Sha Li has always been very restrained, so that she worked in this company for more than three years, no one knows that she is a double master's degree. She always wears a light beige or white shirt or sweater, and it looks like an eraser everywhere.

Like a small stone, it aroused the hustle and bustle. Everywhere, people cast incredible eyes on Sha Li. Half of them were doubts and half were mocking. When he took the elevator to the 8th floor restaurant at noon, Sha Li met his former boss Lally. When Lally's performance fell, Lally jumped to another foreign cosmetics company in the same building. At this time, she is also a pair of people who want to watch the lively tone: "Sha Li, I heard that your company chose the CEO two days ago. I really don't think it is you. This CEO is even more difficult than ordinary employees. Don't cry at the end of the day. I blame my old colleague for not reminding you."

Fortunately, the elevator door opened in time. At that moment, Sha Li politely said goodbye to Lally, quickly left, and then took a long sigh of relief.

Chewing the chicken legs, Sha Li can not eat any taste, the next step is to implement the plan, how to better and more effective reforms.

four

First of all, Sha Li changed the traditional advertising style. T's daily chemical products have always been unobtrusive, and the packaging is simple. At the first meeting, she proposed that in order to make T's daily chemical products international, we must get rid of the current style. It has been suggested that T Company originally wanted to be a mass brand. Do you still want to catch up with high-end products?

She nodded and said with certainty: "Yes, we just want to be a mass brand, but the mass brand is not equal to low-end goods, nor does it mean that there is no international market, and it does not mean that the packaging is not beautiful."

The person who asked the question was speechless and seemed to feel the calmness of the woman, the indiscriminate spurs.

Determined the direction of publicity, Sha Li made large advertising articles in various media, T company's T brand and the international brands such as SK-II, Estee Lauder and so on appeared together, unique creativity, let people have a very strong impression at first glance .

At the beginning, there was some reaction. The telephone business volume in the direct sales department increased sharply. There were consultations, there were orders, and more was to ask where to sell.

T company's daily chemical products follow a direct selling method that was once popular in the United States. Generally, the sales lady directly contacts the buyer and completes the sales process. After the overwhelming advertising campaign, the direct sales department’s phone was about to be blown up. Some even jokingly offered to Sha Li to give the Miss of the direct sales department a salary, because they almost never stopped talking because of the daily working hours. Sha Li smiled, and she really gave the ladies in the direct sales department a 10% salary increase. As a result, everyone was doing a good job.

Fives

Now, Sha Li is about to take the toughest step, which is to change the sales model and change the direct sales to counter sales. This decision came out and opposed to the sound of the tide. The most powerful objection was the company’s veteran figure, the general manager and several department managers. They jointly proposed to the president that the practice of Sha Li is simply game.

In the office of the president, Sha Li and several managers launched a contest. General Manager Qiao Dong has been in this company for 10 years, and his speech has always been extremely weighty.

Qiao Dong’s face is a bit gloomy and his voice is low. He said: “The direct sales method is a magic weapon that has been brilliant since our company was founded. Our company T is to occupy this market with unique marketing methods. How can you change now? Just change it? Are you too disrespectful of your predecessors?"

Several department managers echoed and the president gave his eyes to Sha Li.

She secretly made a deep breath to deal with these old predecessors, but said that every sentence should pay attention to it, neither let them lose face, but also let their plans go smoothly. With a slight cough, Sha Li firmly pointed to Qiao Dong: "Yes, I know that the pioneers that our predecessors have created for us must go down and down. Direct sales are indeed the key to the development of our company. But now What we are facing is the development of various marketing systems. We can no longer wait and see. The direct selling has the advantage of direct selling, we have already enjoyed it, but this period has passed, we need to supplement it in a better way, it is a supplement, and Not completely replaced."

The managers looked for various reasons to make a statement, but they were all confused by Sha Li’s wonderful answer. Finally, Qiao Dong was a little excited. He took a table and said, "I can't watch T company playing like a gambling game. And, I can't win at all." Sha Li never saw the total. The manager’s posture, some worry, was the president’s timely easing: “So, Joe Dong, do you have any better way?” Silence for a little while, he continued, “At this juncture, we should unite. It’s the key to find a new way for the old company. Since everyone has no better way, we only have a gamble.

Gambling? Why do everyone think of her plan as gambling? From the president's office, Sha Li bites his lips, thinking, you look at it.

six

Each mall opened a T-brand sales counter, unified decoration, re-packaged T-brand cosmetics lined up, with well-designed posters, the effect is very good. The propaganda of the media has driven the public's awareness. With the counters that bloom everywhere, the T brand seems to be accepted by everyone overnight. In just two months after the establishment of the counter, the sales department reported on the news, not only the backlog of inventory sold, but also the processing volume of the factory began to increase exponentially.

Colleagues have looked at Sha Li quite a bit, and some have changed their attitude towards her. Even when several department managers saw her, they would smile uncomfortably. Instead, Sha Li greeted them with great enthusiasm and kindly called the predecessors.

Just when everyone thought that Sha Li was sitting and watching the sales department rushing, she had a bold plan, that is, to open online sales, and for online ordering customers using cash on delivery, no reason to return a week. the way. “Cash on delivery? There is no reason to return it in a week?” Everyone thinks that this woman must be crazy. With a little bit of achievement, I don’t know how to be tall, even the president can’t hold it, and keep asking: “Sha Li "Is it sure?" She said, "Some things, don't try to never know the result, credit is something you can use it."

Surprisingly, the performance is surprisingly good. In the first month, the amount of online ordering was not too much, but it was also quite a lot. Moreover, despite the no reason to return, the number of truly unreasonable returns was zero. . In the coming months, online sales are on a steady upward trend.

This day is Christmas Eve. In just one year's work, Sha Li created a miracle for T Company, turning losses into profits, and the annual profit increased by 70% compared with 2001.

At 12 o'clock, there were four fireworks on the square, which was more splendid and beautiful than last year. Sha Li still holds the fist in the chest: Lord, bless me, Amen. At this time, a new plan has been formed in her mind.