Stick like a snail

Not long ago, Yao Jinbo, CEO of 58 City, made an exciting decision to acquire the market of ChinaHR. There are many reasons for adopting this initiative. It is both a company's grand strategic policy and Yao Jinbo's personal will. But in fact, everyone who knows Yao Jinbo knows that the success of the acquisition has a great relationship with Yao Jinbo's persistence.

In 1999, Yao Jinbo graduated from Ocean University of China. When the surrounding students took advantage of their high academic qualifications to pick and choose their work, Yao Jinbo chose a less-paid job “sloppyly”. He felt that this position would allow his talents to be played. His actions attracted the incomprehensibility and ridicule of everyone around him. A few years later, when others were still busy migrating, Yao Jinbo had already done a good job in his work. It seems that his persistence is right, and those who have laughed at him gradually put their voices together. When people think that Yao Jinbo will continue to work steadily in this position, Yao Jinbo once again made a jaw-dropping move. He quit his job that people look very good, and started the business with the savings of the past few years. .

When I first started my business, it was harder than Yao Jinbo’s imagination. The voices surrounding him questioned him for the time being, and even his parents strongly expressed their opposition. For this reason, dozens of calls were made every day to get Yao Jinbo back to work. In the end, I will not say it, but I will not say it, but it is impossible for him to get support from his parents.

The opposition of parents is on the one hand, and the most important thing is the issue of funds. Although the plan and framework for starting a business before resigning have already been thought out, it is only when he actually works that he finds that expenses far exceed his expectations, so he has to borrow money from friends. But the money didn't borrow and didn't say it, but got all sorts of ridicule.

The funding problem was hard to solve, and the entrepreneurial team had a problem. At the beginning, Yao Jinbo summoned more than 20 people and did their own website projects. However, due to dissatisfaction with the treatment and the fact that the “grassroots” team had no future, most of the capable people left. At the end of the team, there were only six or seven people left, so that Yao Jinbo often worked alone to do several personal work.

"The days I think of it now make me feel suffocated. When I wake up in the morning, I always hope that if I have been awake, I should have been awake." If someone asks about the time, Yao Jinbo will smile and answer this. But even if Yao Jinbo described the time as "Hell," he insisted on it in the same time as "Hell."

Because of Yao Jinbo's insistence, the earliest entrepreneurial "live" period finally passed through with trepidation, and the business model is gradually on the right track. At that time, there were a lot of people who rented a website like Yao Jinbo, but they often disappeared when they looked at it. There were very few such things as Yao Jinbo. During the start-up period, Yao Jinbo certainly came into contact with some "better" projects. Many friends around him made a lot of money through these projects. In exchange for the average person has long since changed, but the reluctant Yao Jinbo did not turn. In the end, he seems to be right.

The insistence that in the eyes of others seems to be awkward, so that Yao Jinbo's rental website has gradually gained fame and has a large number of stable customers. In the early years, the rental website that can compete with Yao Jinbo, the downfall of the downfall, and the sell-off of the sell-off. In the field of renting houses, it is no exaggeration to describe 58 cities with “one-of-a-kind”.

To a certain scale, Yao Jinbo felt that the rental market was saturated, so he had plans to expand the 58 city. Adding various classified information on the basis of renting, with such an original customer base, such expansion should not be a problem. There are a lot of opposition voices in his idea team, because his ideas need to face failure if they are to be put into action, they dare not. Yao Jinbo once again played his "squatting" strength, and now it seems that his insistence is very correct.

Yao Jinbo once emphasized on many occasions that entrepreneurship must adhere to beliefs and dreams. This society is very impetuous and it is easy to have a polarized population. On the one hand, the person who is standing in his own position, because of the ease of coveting, there is no pursuit. Although it can be regarded as persistence, but without the support of dreams, this kind of persistence is probably just empty shell. On the other side, there is a dream, but always eager to get rich overnight, and you can realize your dream without paying a little effort. When encountering such a person, Yao Jinbo did not share his experience and told them how to realize their dreams.

"We have to imagine ourselves as a snail." When someone asks him for his experience, he would say, "If the snail climbs up, if it falls, it will start again without hesitation, no matter how slow the speed is. So in In the journey to realize our dreams, we must learn snails and be as strong as it is."