Can you do business without money?

Can you do business without money? Yes!

Can you do big business without money? Yes!

Maybe you think this is a fantasy, but I use the facts to tell you that this is not only possible, but certainly!

Let's take a look at the history of entrepreneurial growth of Sun Zhengyi, chairman and president of Software Banking Group. He can do business without money!

Who is Sun Zhengyi: the former richest man in Japan, or the descendant of Sun Wu?

Sun Zhengyi claimed to be a family of famous military strategists Sun Wu from the Spring and Autumn Period. He moved from China to North Korea to Sun Zheng’s grandfather and moved from Daegu to Kyushu, Japan. The descendants moved to North Korea and settled in Japan. Sun Zhengyi has settled in Japan for three generations.

Sun Zheng’s father is the owner of a billiard room. When the business of the billiard room was fine, it was ideal. When it hit the rainy day, it was not satisfactory. The father had a deep feeling for the marble house that was eaten by the sky. Sun Zhengyi did not agree. He decided to make a decision at the time. If you don't do this kind of business that depends on the day, he has to grasp his own destiny.

In the year of Gao Yi, Sun Zheng had the opportunity to attend an English short course in California. In California, the atmosphere of freedom, optimism, and openness is deeply infecting Sun Justice. He made the first bold decision in his life and lobbied his parents to agree to study in the United States.

Parents of the traditional tradition have long known that the world of their sons does not belong to the square of the billiard room. They agreed. In February 1974, Sun Zhengyi re-breathed the free air of California. That year, he was less than 17 years old. For more related articles, please add Chen Anzhi's WeChat caz8188 to update your inspirational, sales, management, business case, and other classic articles for free. This WeChat has changed the fate of thousands of people, welcome to join

In September 1975, Sun Zheng went to the University of California, Berkeley, to study economics. At the university, Sun Zhengyi and other students also have to work hard to drop out of school, but his idea is not to rely on brush to make money, but to rely on "invention" to earn living expenses. Sun Zheng’s "invention" has his strange side:

Find three nouns from the dictionary and think of ways to combine these three things into one new thing. Every day he gives himself five minutes to do this thing, and if he can't do it, he will pull it down. Over the course of the year, there were more than 250 "inventions".

Among these "inventions", the most important one is "a multilingual translation machine that can speak". It is a combination of three words: dictionary, voice synthesizer and computer.

Many of us have a translation software called "Word" in our computers. The functions of Sun Zheng’s invention are similar. What he has to do is that you input Japanese in the machine - we use the Japanese-English translation machine as an example - the machine can automatically emit the corresponding English sound. With this machine, a Japanese who does not have any English can "talk" to Americans.

Sun Zhengyi, who has a keen market awareness, has not forgotten to find a market for his invention. After all kinds of lobbying, he finally won the inventor of the "Semiconductor Acoustic Synthetic Wafer" and the technicians who participated in the Apollo mission to the moon. Favored, relying on them, Sun Zheng’s invention was gradually improved.

After that, using the opportunity to return home to visit relatives, Sun Zhengyi spared no effort to sell his inventions to major Japanese companies. In the end, Sharp Company expressed interest in the invention and bought a patent for 100 million yen. The first bucket of gold.

Tsundere’s declaration of life, Sun Zhengyi was also young and frivolous

"At the age of 20, I made a banner and declared my presence in the field; at the age of 30, I reserve at least 100 billion yen in funds; in the 40s, I will win a game; in my 50s, I will achieve a business scale of 1 trillion yen."

This is the goal of Sun Zhengyi’s life at the age of 19. At that time, it seemed that this goal was arrogant, and looking back at him, Sun Zheng’s almost every age group realized or realized him 19 years old in advance. The target set at the time.

In 1980, the 23-year-old Sun Zhengyi returned to Japan. He was not eager for success. He spent nearly a year thinking about how he should choose the most among the 40 entrepreneurial models he considered. Suitable for your own mode.

“For all these 40 projects, I have done a detailed market survey, and based on the survey results, I have made a 10-year forecast income statement, fund turnover table and organizational chart. The data for each project is thirty or forty centimeters. Thick, 40 projects are all together, the file is more than 10 meters high."

Then he listed the criteria for choosing a career. There are 25 such standards, among which the more important ones are:

1. Does the job enable you to continue to work tirelessly for 50 years;

2. Is there a field with great development prospects;

3. Can it be at least the first in Japan in 10 years;

4. Is it possible for others to imitate?

In accordance with these standards, he has lined up his 40 projects, and the computer software wholesale business stands out from the crowd.

In 1981, Sun Zheng registered "softbank" with 10 million yen. On the day of the company's establishment, Sun Zhengyi was ambitiously stepping on an apple box and giving a speech to only two employees; the sales volume reached 10 billion in 5 years. Yuan, in 10 years, it will reach 50 billion yen. After a few years, the company will develop into a company with several trillion yen and tens of thousands of people.

Sun Zheng’s vows made the company’s two employees stunned. They decided that this ugly dwarf must be a whimsical, whimsical guy, and soon they resigned. Sun Zhengyi just attached a smile. He seems to firmly believe that anyone's success does require a little crazy thoughts and crazy actions, and the basis of all this is that there must be a firm belief in this person's heart.

How does Sun Justice control the Japanese Internet economy?

Softbank President Sun Zhengyi has been called "Mr. Japan.com". Analysts at Merrill Lynch estimate that Sun Justice has mastered 70% of Japan's Internet economy. Investing in diversified Internet stocks and replicating the US business model has become a singular business model for Sun Justice. In the United States, Sun Zhengyi holds famous websites such as Yahoo and E-Trade, which generally account for 20%-30% of the shares and are managed by the creators of the website. Sun Zhengyi and these companies jointly established a Japanese company, which is absolutely controlled by Sun Zhengyi.

He successfully copied the American model to Japan. This kind of copying was very successful. Yahoo! Japan relied on advertising for almost immediately after entering, because there was no need for brand promotion and the market did not have competitors. Yahoo Japan became the portal site for 85% of Japan's Internet users. After Sun Justice introduced Nasdaq to Japan, it not only held Nasdaq Japan with a 60% stake, but also made it possible to provide a listing channel for many e-commerce websites that he invested. It is reported that E-Trade Japan will be listed in this new market in the second quarter.

In this way, Sun Zhengyi not only copied the US Internet economy in Japan, but also copied wealth. Yahoo Japan became the first company in Japan to have a stock price of more than 100 million yen. In the five years since the listing of Softbank, the market value has reached 99 billion US dollars, becoming the largest company in Japan, surpassing the traditional industrial giant Mitsubishi. Softbank's share price miraculously occurred after Sun Zhengyi's amnesty acquisition of Internet-related companies. After the release of online banking and bond trading news, the stock price rose to 97,000 yen. Sun’s enthusiasm for building an empire drove Japan out of the “Internet dark age.”

In addition to his multiple positions in the Softbank, Mr. Sun Zhengyi is a major member of the Japanese Prime Minister’s Competition Committee. Some people call him "the most popular entrepreneur in Japan". In the past two years, he has been among the "Top Ten Elites in the World".

On September 16, 2019, with Alibaba's access to the US stock market, Sun Justice's net worth increased to US$16.6 billion, making it the richest man in Japan.

Take stock of Sun Zheng’s entrepreneurial journey, and be famous for it.

In 1973, when Mr. Sun was 16 years old, he entered the University of California at Berkeley and studied economics.

In 1975, at the age of 18, the sale of a video game from Japan was profitable by 1 million on campus.

In 1976, at the age of 19, he used the resources of the famous US Jet Propulsion Laboratory during the school to earn his first $1 million by selling the patent for the Pocket Sound Translator to Sharp.

After graduating at the age of 21, because I miss my mother, I once again crossed the Pacific Ocean and returned to my hometown, and changed back to my Chinese surname. He first simulated the career he wanted to establish, and compiled a ten-year estimated profit and loss balance sheet, balance sheet, and fund turnover table. He also compiled different types of company organization charts and made sand table deductions according to the timing.

Aiming at the frontier, returning to Japan to start a business again

In March 1980, Unison World, which was established at the University of California at Berkeley, had been operating smoothly for many years. At the time of college graduation, 25 employees had sold the company to a partner for $2 million and returned to Japan.

In 1981, at the age of 24, he set up a software bank. Within six months of setting up a software bank, he traded with 42 specialty stores and 94 software practitioners in Japan, and persuaded Toshiba and Fujitsu to invest and expand the scale, but the business was not good. One year later he returned the original investment funds of the consortium.

Although Sun Zhengyi shouldered the responsibility of losing money, he won the admiration of his predecessors. The software bank has since gained fame and established a credit basis for Sun Zhengyi.

In the same year, Unison World was established in Japan to conduct market research in the name of the company. In one and a half years, 40 industries launched a series of market surveys, visited a wide variety of people, read many books and materials, and prepared ten years of pre-preparations. Estimate the profit and loss balance sheet, balance sheet, capital turnover table, and organization chart. Also, according to the time series, create different forms of organization chart, compare the results with the inspection item table, and judge whether these are suitable for your own life.

In 1982, he saw HP's "Personal Computer Library" at the show, so he contacted the largest publisher in Japan. The publication of "Personal Computer Library" made a name for the soft silver. In the same year, the Japanese software bank, which was thriving in business, encountered unexpected problems. "I / O", "ASCII" and "Microsoft" they refused to advertise for Softbank.

In May 1982, Sun Zheng founded two magazines "Oh! PC" and "Oh! MZ". Two months later, the return rate was as high as 85%, and the magazines that were piled up were cut into pieces.

In 1984, with the help of Hashimoto Goro, Sun Zheng founded the shopping guide magazine, "TAG", but it was not tested, and eventually closed due to poor sales. In the past six months, it lost a total of 600 million yen to deal with the aftermath. It cost 400 million yen, and together it is a debt of 1 billion yen.

How was the Softbank Empire established!

Borland, known for its C compiler in 1991, is preparing to release an upgraded version in Japan, when Borland CEO Philippe Kahn quickly reached a consensus with the software bank. He said: "If we have any style, we are at the sushi bar. Negotiated."

In the same year, he persuaded the US regional network professional company Weiwei to create a new market in Dongpu. In order to spread the risk, he again invited Disney to join the company. In 1994, the result was that the network system became one of the main standards of the regional network, with an annual turnover of $130 million. Darwin McBride, vice president of NetWeil, believes that Sun Justice is an intermediary that can make everything a reality.

In 1992, Sun Zhengyi obtained the Japanese agency right of Cisco Systems, and suggested that Cisco use the router as a test water to test the feasibility of Cisco Japan Branch. One month later, he invited 14 Japanese clubs to jointly invest 40 million US dollars. Startup project. In the same year, 70% of the Japanese software sales channel was controlled by software banks. For more related articles, please add Chen Anzhi's WeChat caz8188 to update your inspirational, sales, management, business case, and other classic articles for free. This WeChat has changed the fate of thousands of people, welcome to join

In 1994, when Sun Zhengyi became a billionaire at the age of 37, the company became a listed company. In the same year, Ziff Communications was acquired. Due to the imperfect handling facilities, Software Bank has the largest Expos association in Japan. Also holds a minority stake in Asahi TV.

In February 1995, Sun Zhengyi and Cisco Systems President Chambers discussed the feasibility of selling Cisco routers and setting up Cisco Japan. A month later, the software bank invited the 14 clubs in Japan to work together for a total of 40 million US dollars.

Peter Clark, head of Cisco's business unit, said that Sun Justice is not like a slow-moving Japanese, but like a sword and a squad. The Internet century is still budding, and software banks are welcoming the new era. In the same year, the Comdex Computer Show in Las Vegas once again went online with Ziff-Davis Publishing Company to buy a stake in Ziff-Davis for $2.1 billion; in November of the same year, it invested $2 million in Yahoo.

In 1996, a total of $3.1 billion was invested to get full management rights. Ziff-Davis Publishing Co., Ltd. has long published Computer Intelligence, a computer weekly magazine specializing in personal computer marketing research. In March of the same year, it invested another $100 million. Yahoo's 33% stake, Yahoo Japan successfully entered Dongpu, profitable in the first year, 85% of Japanese netizens visited this station, Yahoo e-commerce invested by software banks. Yahoo's users are growing at an alarming rate.

In February 1998, Software Bank took out $2,100,000 of Yahoo’s stock and made a net profit of $390 million. In 1996, it bought 30% of Yahoo’s shares for $100 million. Today, only 28% are still worth 8.4 billion US dollars.

In July, it invested US$400 million in the famous ETrade online brokerage in the United States.

In 1999, the American Association of Securities Dealers also agreed to form a joint venture with the software bank to form the "Japan Nasdaq Stock Market". It may use the Internet to place orders as the main window. The institutionalized and transparent online trading system is characterized by its characteristics. In October of the same year, he invested Alibaba in 20 million US dollars. Later, in order to help Alibaba acquire Yahoo China, he took the initiative to withdraw shares and cashed in at $350 million.

By the year 2000, Software Bank had important joint ventures or wholly-owned enterprises throughout the United States and Europe: more than 300 US companies, more than 300 Japanese companies, and all assets under the relationship, venture capital and strategic alliances, totaling 40 billion US dollars. In the top ten general clubs in Japan, Sun Zhengyi finally became a real "global hand".

In April 2001, Yahoo! Japan began the BroadBand business, and Sun’s dream of developing a public communication facility like NTT was realized. In September of the same year, Broadband officially opened commercial services.

In May 2002, it reached 300 million yuan; in September, it has broken through 1 million lines.

In early February 2003, it had already broken through 2 million lines; in August, it broke through 3 million lines.

In March 2004, it broke through 4 million lines and broke through 4 million lines in just 31 months.

In March 2004, it broke through 700 million yuan and can provide various services such as search, catalog, organization, economy, and automobile.

Sun Zheng announced this decision through the video website USTREAM. He also announced that since fiscal year 2011, he will donate executive compensation in full each year until he retires from the post of president.

According to Softbank's data, Sun Zhengyi's executive compensation in fiscal year 2009 was 108 million yen. In addition, Softbank will donate 1 billion yen in the name of the company.