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Diary advertisement in literary and artistic advertisement

Diary ads generally use the first person to describe their own consumption experience in chronological order. It’s a way to let consumers accept advertising information unconsciously. The following example: Alice Hair Diary Ali New Year, Alice Hair Diary starts from the 30th. You want to be happy in the new year, please read the daily newspaper, every day has a new idea of ​​hair, do not rush to perm, wait until after reading Ali's diary. In the evening of the year, many people in the flower market looked back at me. Aling asked: "Where is the natural curly hair type, where is it hot?" I shook my head mysteriously. "Perm" is good for hurting hair! Tomorrow still has to be Party, I will change the style, don't miss it! On the first day of the year, the party is really, my friends are dumped by my youthful hair curls. Several boys are still watching me, I still tell them that they are not on the hair salon. Hot, my heart is very proud. Tomorrow's karaoke will give you a surprise, and you will come to evaluate it! On the second day of the year, Karaoke was amazed, they said in unison: it must be hot hair salon. "Hey!" I burn a haircut every day, spend a lot of money, and hurt the hair every day, love beauty is not like this! Then?... They are confused. Please guess, Mom? Open the mystery tomorrow. On the third day of the third party, A Ling told me that they guessed it for a long time yesterday. When it comes to casual styling, it can be done without hurting the hair. This is difficult. A Ling quietly said to me: "Hey, good friend, give a hint." I put up a finger: "There are new products, you can make your own hair, you can also do it with each other, if you want to restore the straight hair spray Comb on the line. See you tomorrow, I still have a few hair styles to give you a taste! Don't go to perm today! There is something to surprise you. "Lide" self-winding volume - a new type that fully demonstrates your style Hairdressing products, a safe hairdressing product with convenient operation and wonderful effects. From then on, you can freely shape. The above examples, whether it is layout, technique, language or style, are very successful. From the layout point of view, the author wrote 4 days. In the diary, in front of the first day, the third person's tone is used to tell the consumer that the following is Ali's diary, which overcomes the awkward feeling. From the tactics, it can be said to be suspended. It consists of two suspense: The first suspense is to tell consumers at the beginning "Don't rush to perm, wait until after reading Ali's diary." "Why? Consumers look at the ads of the next day with the mind of unraveling. The second suspense is set by the diary of the first day, the second day and the third day. Friends say that Ali's hair is hot." Ask where it is hot, Ali wants to vomit and stop, but not to send. To the last day of the diary, the mystery is unveiled, and the two suspense are untied at the same time. This kind of writing is really a bit like a riddle, which is very interesting. From the language, it describes the consumption effect of Ali, the language image, the vivid, the activity, the youthful atmosphere, and the strong appeal. At the same time, this advertisement is a mystery. It is in the form of a diary, and the description is the protagonist's personal experience. The consumer not only eliminates the dislike of the deceit, but also deepens the impression of the commodity. This is the uniqueness of the diary. Imagine if you do not use the diary form. Every day in the newspapers and magazines, the effect is quite general. Of course, the form of diary advertisement is not limited to the above one, it is diverse. To convey product information in the form of “extracted from XX diary”; it is also possible to design diaries of two or more people at the same time, so that they can transmit information of the same commodity brand from different angles. For example, doctors, scientists, and patients are transmitted in a form of diary. A certain kind of drug information; publishers, writers, readers, publishers are a group of messages that convey a certain kind of cultural books and periodicals in the form of diaries, etc. From a tactical point of view, diary-style advertisements are also diverse, and it can be used in a white way. You can also use pure narrative techniques, or you can use argumentative techniques, or a combination of several, to discuss each other. It is also a good idea. From the content point of view, the diary can be a story or a note; it can be a character. Dialogue can also be monologue, etc., depending on the specific situation. In short, there is no dead norm for diary advertisements, and advertisement creators can create them as long as they produce ideal results, which is a superior advertisement.

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