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Song body advertisements and examples in literary and artistic advertisements

A song body advertisement is an advertisement form in which goods or labor information is transmitted in the form of a song. Songs are an art form that people love to see, and art is particularly powerful. It expresses the rich content of the lyrics through beautiful and beautiful melody, and the artistic effect is excellent. The advertising song uses the unique artistic charm of the song to promote the product and serve the promotion. An ad song with a good song is so impressive that it has long been heard. Advertising songs can be used alone or in conjunction with other advertising methods. There are two aspects to creating an advertising song, one is composing music, the other is lyrics, and the task of writing is to lyric. The advertising lyrics are mainly based on the brand, characteristics, use value and other aspects of the product. Through the processing of art, the words are concise, rich in image and lyrics. For example, the advertising song of the Kangbus quartz clock: "Life is like water - not water, life is like a cloud - not a cloud, what is it? What is connected with your heart? - Kangbas, connected every second and second Your heart." Combas advertising songs use lyrical style to write philosophical lyrics, "Compass, every second and second is your heart" is a very good slogan. In addition to grasping the characteristics of goods, the creation of advertising songs, while writing the lyrics of the bright image, also pay attention to artistic rhetoric. The "word" of the song works, since it is "singing", requires compact and neat, natural beats, and rhymes. In this way, for the composer, it is easy to compose, and it is easy for the recipient to remember and catch up. Again, pay attention to the problem of word coordination. Every word has a certain meaning, which is the meaning of the word. The meaning of the word is customary in the long-term mutual communication. Once you have agreed, you can't change it arbitrarily. Therefore, when using words, you must consider their cooperation according to the objective meaning of the words. Some words can work together, and some words cannot match. Consumers are unacceptable if they pull together words that cannot be matched. For example, there are advertisements, rhyme and white, and the ending part is a few lyrics, one of which writes: "××味素, taste life." The mismatch between "taste" and "life" is an ungrammatical structure. Of course, this is relative. In the creation of lyrics, as with poetry creation, the cooperation of words and words can sometimes be restricted by the general rules of cooperation. Authors can use ideas to use words creatively. Such creative cooperation, as long as it is reasonable, consumers with literary accomplishments can not only accept, but also appreciate. [Example] Selling dumplings 1. Sell dumplings and sell dumplings. Xiao Tang’s dumplings are round and round. A bowl of soup is full and full, and San Mao sells a bowl. Rice balls, dumplings, dumplings, and rice balls can be used as tea. 2. Sell dumplings and sell dumplings. Xiao Tang’s dumplings are round and round. A bowl of soup is full and full, and San Mao sells a bowl. Tangyuan, dumplings, selling dumplings, fair trade can be returned. 3. Sell dumplings and sell dumplings. Xiao Tang’s dumplings are round and round. To eat the dumplings, come and buy, and eat the dumplings for a good reunion. Tangyuan, dumplings, selling dumplings. I am afraid to sell out when I am slow. Hey. Tangyuan, dumplings, selling dumplings, slow to take a step, I am afraid to sell out.

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