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Lyric poetry advertisement in poetry advertisement

Most of us have the experience of reading lyric poetry. Even if we are not rich in experience, we will not be unfamiliar with lyric poetry. When we were very young, we read Li Bai’s "Quiet Night Thoughts": "Before the bed, the moonlight, the suspect is the frost on the ground. Looking up at the moon, looking down on the hometown." It evokes the author's homesickness and nostalgia. It is unforgettable to read. After growing up, we have read many touching lyrics. These lyric poems make us see that lyric poetry is based on emotion; emotion is the foundation and flesh and blood of lyric poetry, and it is impossible to talk about lyric poetry. Therefore, the lyric poetry advertisement focuses on the emotional bursting, which is often aimed at people's certain emotional needs. In a beautiful and lyrical language, it creates a distinctive advertising image and makes consumers “heart-beating”, thus stimulating their desire to purchase. Such as Singapore Airlines advertising: she will bring a warm tenderness to the world, and the awkward air attendant dressed in a sarong skirt, when she meets you, a charming smile, a warm tenderness. Clear skies, blossoming white clouds, you meet on the comfortable 747B, 707 or 737 Boeing machine group, she will entertain you in the most diligent way. Our girl is the soul of Singapore Airlines. This advertisement is positioned on the customer first, quality service, so the advertisement is always a "love" word, which brings people into a warm world with excellent words. People are not grass, and they are ruthless. People have a strong demand for feelings, and they are always called by emotions. With emotion, it will greatly enhance the induction of advertising. Another example is the advertisement of Sun God Oral Liquid of Guangdong Sun God Group Co., Ltd.: Who can have no mother? Who can have no maternal love? Mother is love, true, warm, joy, beauty, tenderness... Mother is everything . The family is strong and constant, and it is hard to tell. Mother's eyes are always tied to the footprints of her children. She uses the most touching and unselfish love in the world to weave your dreams of flying wings. When children are struggling, white hair does not know. I don’t know how to smack her.... Have you noticed that the youth that has passed away from the mother has quietly opened up to you? Have you ever understood that your tiniest heart is the greatest joy for your mother? And every child How many unfortunate regrets ... expressing love, now is the time. Mother's Day on May 10. The best days of love. If possible, let us go home to see Mom on May 10, let us gently say to her: "Thank you, Mom!" Let us be grateful and take a look at the "Sun God" for the mother of the world. Also, we have sincerely wished each family a sincere blessing: "When the sun rises, our love lasts forever!" May 10th is "Mother's Day". On this day, the Sun God Group launched a lyric with the theme of grateful mother. Advertising poetry, Imagine, read this advertisement, who can not be tempted to have the urge to try it? From the above example, we see that writing lyric poetry advertising should do the following: adhere to the principle of sincerity and grievance The basic principle is true and sincere. It requires the creators of the advertisement to be sincere and credible when expressing their emotions, and to express their true feelings and sincerity. Any form of falsehood and false pretense is a natural enemy of lyric poetry because it can only bring resentment to consumers. For example, there is a lyrical advertisement about a certain kind of cosmetics. It is lyrical in the tone of the consumer. One of the sentences is: "Ah! It absorbs very fast!" Cosmetics are applied to the face, can people feel the absorption of the skin? Apparently, it is a fake feeling that can only be brought to the sneer of the consumer. The above example about the advertisement of Sun God Oral Liquid is quite touching and touching. The principle of uniqueness Emotion is not a general concept, but a specific experience and feeling that a subject produces for a particular event in a particular environment. Not only do different people feel different about the same event in the same environment, even if the same person has a completely different feeling for the same event in different environments. To convey this unique feeling to others, we cannot use the general concept to deal with it. Otherwise, it is difficult for consumers to experience the feelings, and it is difficult to resonate and induce motivation to purchase goods. In order to express emotions, it is necessary to use some kind of medium, so there is a relationship between "love" and "jing". "Love" refers to emotions, and "jing" refers to scenery. In advertising, it can refer to a group of objects, a situation, a series of events, and can also refer to specific goods and services. Like good lyrics, good lyric poetry should also be "not too revealing" and "best in the scenery", that is, the scene blends. Of course, to do this is much more difficult than writing a lyric. As a lyric poem, it is only necessary to express the unique feelings of the subject, and the lyric poetry advertisements must convey the commodity information in addition to this, and the utilitarianism is relatively strong. In this case, how to blend the scenes is still an unsolved problem. However, situational blending is a must for superior advertising poetry. It is another goal, and we cannot deny it.

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