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Humorous body advertisement in expressive advertisement

An advertising style that conveys goods and labor information in a humorous way is a humorous body advertisement. The so-called humor refers to the human language, the expression is interesting, ridiculous, meaningful, or because of the inconsistency between the content and form of action. Cross talk, comedy, essays, comics, essays, etc. are based on humor. Humorous advertisements are often interesting because of creativity, ideas are full of fun, conversations are interesting, and permanent stays in people's memories, thus inducing people's desire to purchase products. Such as: 1. As long as youth do not acne. ——Taiwan Lanli Makeup Company to Spot Cream Advertising 2. After sun exposure, let your skin also have a drink!——Taiwan emollient oil advertisement 3. Use decorative card curling liquid curl, just as short as reading a story book The time is enough. - Decorative brand curling liquid ad 4. Now wash away the traces of the years from the hair. - Taiwan shampoo ads 5. The French Alsatians are very sorry to declare that the precious Clones beer is flowing to the United States, and the Alsatians are reluctant to let Clooney Beer leave. ——French brand famous clone beer advertising 6. Notorious, fragrant. ——×× brand stinky tofu advertisement 7. The part that has long hair, please do not apply this medicine again. - The United States P · K · D hair growth agent advertising 8. Really does not contradict, the reputation of Tianxian brand is "blowing" out. - Tianxian brand electric fan advertising 9. The price is also a Philip. ——Philipp razor price reduction advertisement example 1, “acne” is a word, which is broken into two words here, which captures the bitter brain of the girl’s heart and explains the specificity of the product. Use, has a certain sense of humor; Example 2 advertising words emollient oil compared to beverages, appropriate, vivid and humorous; example 3 advertising, to read the story time to describe the use of the product is convenient and quick, more interesting; 4, for the fact that the middle-aged people's hair is gray, humorously shows the buyer's satisfaction after use; Example 5, is a humorous body advertisement designed by French advertisers for Americans who like humor; Example 6, first "Smelly" buckles the product, and then uses "fragrance" to set off the quality, and it is wonderful. It is a typical American-style advertising speech. Think about it as nonsense. Think about it and highlight it. The effect has produced a sense of humor. The humor of the 8th case of Example 8 is also very obvious, and it is no longer pointed out one by one. Li Ruijin and Mr. Lao Huiyi believe that there are various techniques for creating humor, and thus they form various forms. This classification is very valuable and is reproduced as follows: 1. Exaggeration into interest If you accidentally fall on the street, you will attract a large group of dogs. ——×× The most wealthy person in the dog food company can’t afford the inferior window. ——××Building Materials Company Advertising You can use it to buy a leader. - Chevron brand car advertising throughout the United States are immersed in Budweiser beer. - Budweiser beer ads if you don't change your image, you don't want to wear anything to go to the streets! - Wolff clothing company advertising it can glue the whole world together. ——××Adhesive Company Advertising II. It is more interesting to use our condiments to wake up food. - × × grain and oil food company advertising "black eyes" will enter your heart sooner or later. - Black eye brand ginger wine advertising in this pocket is filled with satisfaction. - Buyer flour advertising it can engulf anger. ——××镇定药广告 will massage your gums for a while!——××Gumball advertisement III. Excludes the interest from the banknotes and prints everything. ——×× Copier Advertising Our computer is top-notch in every respect, except for the price. - Alpha Computer Inc. Advertising, in addition to yourself, you can store everything here. - Joint Savings Bank advertising it can glue everything except a broken heart. - General Liquid Cement Company Advertising In addition to people, we rent everything. - Ike rental company advertising in addition to twice a day, plus a date before the date. ——×× toothpaste advertising In addition to the human touch, there is no trace of old things here. ——New York XX Hotel advertising four, puns into fun and chic is to start from the bottom. ——××Shoes Company Advertising Your feet is the pride of the United States. ——×× Heel company advertising brand is a “devil”, but it is for angels to enjoy. - Devil ham advertising is inexhaustible. ——××Toothbrush Advertising 5. Change the word into a fun style. Everyone has a home, and every family loves it. ——××Automobile advertising car must have a road to the mountain, there must be a Toyota car. - Toyota Motor Company advertising will make your waist smaller, but will not make your wallet smaller. ——×× underwear company advertising looks sharp and incomparably sharp, it is really sharp. - Gillette Shaver Company Advertising In addition, there are other interesting formats, such as turning into interesting: "There is a good taste, but there will be no big waist." Suppose you are interested: "If you are only interested in the best, Then go to 'Uncle Ben'!" See Li Ruijin, Lao Huiyi: "Language Art of Advertising", Wuhan Surveying and Mapping University Press, January 1994, p. 91-93. In addition to the five styles pointed out by Mr. Li and Mr. Lao, we often see the humorous body advertisements formed by the playfulness of the words. For the time being, they are called 'playful and interesting advertisements', as follows: 6. Playful and interesting like Chinese writers. Lao She's self-authored advertisement: "Niu Tianci Biography" is a novel, which is published in The Analects; "Lao She Humorous Poetry Anthology" is not a novel, nothing is nothing; "Hurry" is a collection of short stories, not going to market; "Cat City" is a novel, there is no real thing; "Divorce" is this novel, does not promote divorce; "Little Slope's Birthday" is this fairy tale, not much like a fairy tale; "Two Horses" is this novel, and There is no horse; "Zhao Zikai" is also the novel; "Philosophy of Lao Zhang" is the novel, not philosophy; the "Niu Tianci Biography" mentioned above is the novel written by Lao She in 1934 in the Covenant. Before the manuscript was written, he first published an advertisement for the book. The full text is as follows: The editorial department of the Analects of Confucius has long asked me to write a long article. There are various reasons why I dare not agree. I saw the summer vacation. Mr. Editor The letter came again, attached the invitation, agreed to eat in Shanghai. Lose dozens of tolls, you have to go, it is important to pay close attention. Then think about it, can not round the face without paying the toll, is there any way? This thought, it is in the middle of the plan: write an article, there is no side to say. Accepted. Promise, followed by tied up: What exactly do you write? First, a simple explanation, in order to inform the reader I am guilty and dare not look up - write? I am willing to know it myself! This is really a heroic hero. In general, the long story is always a novel; I have not written the power of epic, the drama is super Amateur. I have a philosophy of science. I can only write novels. Good or bad is another question. What kind of novel? Yes, what kind of novel? I was asked. What is the content? Think about it, think about it for a long time, decided to write "Niu Tianci Biography." Why? Can't say, it is not working. The content? Can't say, didn't think of it? Force me again, I have to hang it. Certainly There will be such a "pass", there is a "Niu Tianci" inside. He may be Xiong, who happens to be a hero's younger brother. Maybe write his life, maybe write his life. No triangle love? Maybe. Humor? Certainly, although this is very sad. How to say? Yes: I originally wanted to be from now on. No longer write humorous articles. There are several friends who advise me: Brother, you should also write something serious, the boss is not small, always laughing and joking! This is indeed a good word. So I decided to temporarily put a pen on the face and come up for two months. There is more than enough. A man has limited time and limited talent. The duck is not as good as the crow. If I am not busy, I may break the work of ten years and write a little thought. But I am busy, I have no time to think about it. The only thing I can write in my busy life is humor. This is my "land" - saying "genius" is afraid of someone smashing the street. Humor is not a bad thing, I didn't say it. Humor is damn, I didn't say this. One person has to do everything he can. The time of the birds is phoenix, and the sparrow has a status. Every effort is made, paving a way, waiting for the real genius to come; is this a good word? The whole steps, shouting one or two - four, this is probably only practicing wrestling? I wish I could be great, Who shouldn't hope so? But the student hangs up my neck to make it a tall and tall one. It is more than seven feet long. I don't have to pay for it. The camel and giraffe's neck are more qualified than mine. In this busy life, I must write for me. I really can't think of a high idea. This is not a complaint, nor an apology, this is an advertisement. Advertising can't be deceived, so I can't say: "After reading this article, I won 500,000 yuan!" I only said: I want to write a book "Niu Tianci Biography", the text is humorous, will be in "The Analects" Thousands of words were published on a time-by-stage basis; until now, one word has not been written. In 1935, Lao She wrote an advertisement for his "Sakura Sea Collection": "President" wrote the mountain king to visit the detective; "Sacrifice" wrote the American-style sacrifice method; "Liu Yu" wrote a feminist expansion; "Will" writes the evening of the city, the end of the boy; "Romantic of the Old Age" is written as a son or a sly for himself; "Caterpillar" writes a curse of the new era; "Good Man" looks at a good girl from a private life; "We can't write acquaintances; "Crescent Moon" writes about the life of a poor woman; "Sunshine" writes a woman's life; Lao She's advertisement is really funny. "Divorce is a novel that does not advocate divorce." "Two horses are novels, but there are no horses." How playful is the words. There are also many foreign countries that create humorous advertisements because of the whimsical words. For example: Malaysian traffic safety advertisements: You can drive a car at a speed of no more than 30 kilometers per hour, you can enjoy the beautiful scenery of the local area; if you are over 60 kilometers, please go to the court to be a guest; more than 80 kilometers, Please visit the latest hospital in the city; for 100 kilometers, please rest assured that the Johor cemetery has prepared a good cemetery for you. US West Coast Highway Safety Advertising If your car can swim, please drive straight and do not need to brake. The Ford Motors advertising word in this page is a two-and-a-half, you will hear the noise, but this is higher than the sound of a Ford sedan that is quiet for 71 years, at 40 mph. . The sounder can prove this. The LTO model has a speed of 40 decibels at a speed of 64 decibels and a noise of 74 decibels. The above advertisements give people a feeling of fun. The emergence of humorous advertisements has made advertisements out of monotony, clearing boring, bringing information to consumers, and bringing happiness. We can foresee that such advertisements will be “invested” in the advertising market in large numbers.

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