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Document body advertisement in pattern body advertisement

A documentary body advertisement that conveys goods and labor information in the form of a document. Shop opening, talent recruitment, school enrollment, trade fairs, trade fairs, etc., sometimes use this kind of advertising. Most of the newspapers are used as carriers. First, the characteristics of the paper body advertising documents Writing paper body advertising should pay attention to the following points: pay attention to the normative format of the Jin Ren Wang Ruoxu said in the "literature": "The body is not, generally must have." For general articles, there is no way to find a ready-made box. However, in the process of writing, the paper has gradually formed a relatively stable format of writing. Some of these formats are regulated by state organs, and some are customary. Document body advertisements should be written in these formats, which are both clear and easy to understand. Attention to the seriousness of the content of the paper body advertising is mostly based on the language licensing rights and policy spirit, for advertisers and consumers have the power of commitment, social rights and obligations in the social ethics, therefore, the producer It must be taken seriously, and the content must be true, precise and solemn. Pay attention to the simplicity and the purpose of the language. The textual advertising does not require too much text modification. Just plainly and straightforwardly explain the relevant content; the main purpose is clear, and the door is open to the public, so that consumers can understand what they want and know why. . There are many types of paper body advertisements, mainly including short form, announcement type, allegorical style, notice type, declarative type, notice type, poster type and so on. The following are mainly the first five, the latter two are very popular and common, and will not be discussed. Second, the chapter-style advertising Brief, as the name suggests, is a simple charter, is the commitment of the unit or individual to publicize a certain matter to the public, and the requirements of the customer group. The outline is generally longer and more detailed than other papers. The following example: XXX School Admissions Guide Our school is an adult secondary professional school approved by the provincial government. Existing faculty and staff × people. . There are two majors of public security and security, and a correspondence class for criminal investigation majors at the junior level. The school covers an area of ​​46 acres and a building area of ​​23,300 square meters. It has electric classrooms, computer rooms, laboratories and training grounds. Since the founding of the school, the school has adhered to the direction of socialist education, strictly administering the school and strictly managing it. Deepen the reform of teaching, the quality of running schools has been continuously improved, and a number of public security and security personnel have been trained to make due contributions to the construction of the public security team, which has been well received by employers. Our school has been named as “Advanced School-running Unit” by the XX Provincial Public Security Department, and was awarded the title of “National Adult Secondary Professional Education Advanced School” by the State Education Commission. It was awarded the title of “×× Provincial Adult Secondary Professional Education Advanced School” by the XX Provincial Education Commission. . Approved by the Provincial Education Commission, the Provincial Public Security Department, and the XX Municipal Education Commission, in 1999, our school enrolled 100 public security professional secondary school students and secured 300 professional staff. First, the academic system and curriculum 1. The academic system is two and a half years of full-time study. 2. Curriculum setting Political theory class dialectically understands the basic principles of materialism and builds socialist theory and practice with Chinese characteristics. Professional basic course law basic theory, people's police morality, criminal law, criminal procedure law, civil law, criminal psychology, judicial logic, public security management, military sports, language, computer, English, foreign trade knowledge. Professional class public security professional: public security, reconnaissance, security, public security management, photo, pre-trial, boxing, shooting. Preservation professional design: security business, public security management, pre-trial, fire management, public relations etiquette, boxing. II. Conditions for Admissions Any urban and rural youth who have a national education level or above, are interested in preserving service, are in good health, and can eat and eat in the school collectively can apply for a full-time major; in-service public security police and security cadres can apply for public security majors. III. Application Method Before August 20 this year, the applicants will hold a letter of introduction, a diploma of more than the middle school, and a recent two-inch black-and-white photo of the face-free, to the Office of Academic Affairs, or to the place where the account is located and the designated place for the adult admissions office of the city. Sign up. 4. Candidates who are admitted to the university with the first and middle school diplomas are exempted from entering the school. The graduates of the current state must participate in the National Intermediate Examination and reach the required score. All those who have the qualification to apply for registration will be verified by the school's enrollment office in the XX Municipal Education Commission. V. Treatment 1. After the new students enter the school, the school arranges accommodation in a unified manner, and issues clothing, bedding, tableware, books, homework books, etc. 2. The complete system of students' systematics, those who pass the examination, the graduated adult technical secondary school diploma issued by the Provincial Education Commission, the provincial education commission registration, the state recognizes the secondary education. VI. School address ××× Contact number: ××× Zip code: ××× Contact person: ×××××× III. Declaration-type advertisements Declaration-type advertisements are advertisements that convey the information of goods or services in the form of declarations. The declaration is a statement by the state organs that publicly expresses opinions on major issues for publicity, or an oath that is open to the general public and groups. Therefore, advertisements appearing in the form of declarations are generally very solemn and have a greater appeal and appeal to readers. The following example: Recruitment Declaration Everyone has their own dreams, and everyone wants to realize their best dreams. Four-dimensional home ownership also has a beautiful dream. This dream is the talent of the Guangju Road, creating a great cause. The reform and opening up and the market economy have provided a grand stage for the company to compete for the courage. The four-dimensional home industry is not arrogant and willing to try its hand. "The world is the most valuable person," and talent is the most valuable "treasure." This establishes our two beliefs: The company will respect the human dignity and value as the company's principle. The company will regard talent as the most valuable and fundamental resource of the company. "Things are gathered together, people are divided into groups," and they say "same-seeking, and the same gas phase". The company is only interested in the company's cultural identity. The sages have a cloud: "Ritual and honest, the country is four-dimensional; four dimensions are not, the country will perish." This is the deep cultural concept of my Siwei Real Estate Company. Therefore, "justice, sincerity, knowledge, self-cultivation, and self-cultivation of the country" is also the core of Siwei Real Estate's culture. The heart, the heart, the pragmatism, and the exploration of Tongda Avenue, realize the greatest social benefits while realizing self-worth and realizing the company's greatest economic benefits - this is our aim and goal. Benevolence, righteousness, courtesy, wisdom, loyalty, courage, faith, and integrity - this will be the ethics and code of conduct of each of our four-dimensional people. It goes without saying that we are going to explore a way to combine our ancient national cultural traditions with the development model of modern enterprises, but this does not mean that we have forgotten the fundamentals of the enterprise. In essence, enterprises and companies are economic organizations that aim at profitability, with the basic requirement of maximizing profits. However, we are equally conscious that the company's profit must be created by people and created by every four-dimensional employee. Therefore, we are also not convinced that while ensuring the best interests of every shareholder, we will also ensure the return of the creative work that every four-dimensional home employee deserves. This labor return may be staggering. For us, it is "the righteousness is not wrong" and "the righteousness is not abolished." We are gathering from all directions to Siwei Real Estate. What is it for? - Opportunity! Opportunities for self-development and opportunities for self-worth. Four-dimensional home ownership is to provide such entrepreneurial opportunities for every four-dimensional home buyer. There are two dreams. Talents are eager to have the opportunity and space to fully demonstrate their talents. Siwei Real Estate is eager to join the first-class and super-class talents to realize the company's great cause. These two dreams are integrated into one, and the dreams will become reality. Siwei Real Estate was founded shortly. However, it was only a short time ago that it was “a piece of white paper, good drawing of the latest and most beautiful paintings”; Siwei Real Estate has just come out, but only when it is just published, it has the most impulse to grow and the vitality of life. ......The cause of the business will be prosperous and prosperous!--Guangzhou Beihai Siwei Real Estate Co., Ltd. is an advertisement for recruiting talents, but it does not directly mention the specific matters of recruitment, but announces the goals and objectives of the company to the society. The concept of talent has deeper cultural connotation and charm than general job advertisements. 4. Announcement advertisements Announcement is the use of written announcements to convey advertising information. The announcement, as the name suggests, is publicly announced and publicly released. It was originally an announcement by the government to announce something, very solemn. As a form of advertising, there is still no solemnity. Generally speaking, the content is specific and the expression is straight. Such as: Beijing auction house auction announcement Beijing auction house is scheduled to hold a large series of auctions in the Beijing Library Lecture Hall from March 25 to March 27, 1994. The auction target has three series of cars, modern office equipment and handicrafts, with a total reserve price of nearly 5 million yuan. These include Dodge sports cars, Chevrolet cars, Daewoo cars, Daewoo vans, laptops, computers and foreign equipment, home computers, second-hand computers, photocopiers, fax machines, communication equipment, photographic equipment, four treasures of the study, mahogany coffee tables, arts and crafts, Daily necessities, etc. Please bring your resident ID card to apply for the bidding process during the exhibition. The Beijing auction house has long been entrusted by organs, organizations, enterprises, and individuals, and is dedicated to auctioning all kinds of items for the majority of users, so that you can get value for money and think about it. Sample time: March 24th - March 26th, 9:00 am - 4:00 pm Sample location: Beijing Library Auditorium Auction time: March 25th - March 27th, 9:00-12 :00 Auction Venue: Beijing Library Report Hall Contact Unit: Beijing Auction House Address: Room 215, Building 22, Sanlihe 3rd District, Xicheng District, Beijing Tel: 85979708597935 Contact: Miss Li, Miss Han has an advertisement, no need The word "announcement" and the word "announcement" are essentially the same and belong to the announcement advertisement. For example: Notice of the Palace Museum In order to ensure the normal opening of the Palace Museum, the court has implemented a new open visit method since January 1, 1989, with the approval of the higher authorities. First, control the number of visitors. Usually, 25,000 tickets are sold every day, and 30,000 tickets are restricted for holidays. Second, adjust the fare of the visit. Ordinary tickets for 5 horns; large and Chinese primary school students can visit the group, with the relevant certificates, the tickets will be halved; the foreign guests will be 8 yuan. 3. Separate ticket sales for the imperial gardens, the watch museum, the Ningshou Palace and the temporary exhibitions with small space and crowds. Fourth, change the route of the tour. All visitors to the hospital will be admitted to the afternoon gate and will be discharged from the courtyard, Shenwumen and Donghuamen. 5. Wumen Square is a paid parking lot for the hospital. Vehicles not visiting the hospital are not allowed to enter. Fifth, the notice of the notice The notice is to convey the advertisement information in the form of a notice. It is a matter for a unit or an individual to publicly explain to the public or ask for help, participation, and publication of the text. Generally used for recruitment, searching, collecting and various competitions. For example, the following recruitment notice: “××周刊” recruitment notice to meet the needs of the newspaper industry under the conditions of market economy, approved by the superiors ××× will publish “××周刊”, now recruiting editors, 20 reporters, reader service One manager of the center and one director of the advertising department are as follows: First, adhere to the four basic principles, love journalism, be professional and pioneering, and be healthy. Second, the account is not limited, the age is under 35 years old, college degree or above, relevant work experience is preferred. Third, wages and benefits: monthly basic salary + post allowance + performance bonus. 4. When you sign up, bring your ID card, academic certificate, original title and photocopy of the certificate. If you have the work, you will bring the original and photocopy of the work, 2 photos of one inch, no registration fee. Registration address: × × × Tel: × × × Contact: × × × × × × × × Talents Widely Examined No. 025 Another example is the call for papers: use the fine art to play the main theme to let the literary long volume install a new era The "Thai Cup" Contemporary Novels Long Reportage Awards Call for Papers: Sponsored by the Shanxi Provincial Party Committee Propaganda Department and the Shanxi Writers Association: Shanxi Jinzhong Hengtai Coking Corporation to promote the creation of contemporary novels and long reportages, Shanxi Province The Propaganda Department of the Communist Party of China and the Shanxi Writers Association held a special contest for the "Hengtai Cup" contemporary novels and long reportage awards. The event was co-organized by Shanxi Jinzhong Hengtai Coking Corporation. Purpose of Call for Papers: Great times breed great works, great times call for great works. The purpose of this activity is to encourage writers to use Deng Xiaoping's theory of building socialism with Chinese characteristics as a guide to deepen the boiling of real life and create more and better works of art worthy of the great times and worthy of the great people. Encouraging people.” Scope of Call for Papers: National Call for Papers: 1. The work strives to profoundly reflect the contemporary life of boiling, especially the great practice of reform, opening up, and modernization, revealing the essence of the times and reflecting the spirit of the times, and accurately expressing the progress of the times. The requirements and historical development trends, vigorously promote patriotism, team spirit and socialist values, outlook on life, create a strong and full-fledged character image, with strong artistic charm. 2. The total length of the short story should not be less than 200,000 words, and the length of the long report should not be less than 100,000 words. The application draft must be unpublished and unpublished works. The author of the work must ensure that the copyright of others must not be infringed. If there is an infringement, the author is legally responsible. 3. The date of application shall be from April 1, 1995 to November 30, 1995. 4. The draft should be submitted in duplicate. Unselected works, responsible for rejection. Please indicate the author's name, gender, unit, occupation, age, mailing address, zip code, and contact number. 5. The manuscripts for the first, second and third prizes will be edited and published by the relevant publishing department of Shanxi Province. The editorial committee of the series will be formed by the organizing committee of the awards, and the copyright of the series will be returned to the editorial board after the series of books is published. Selection method: The expert review committee will conduct preliminary evaluation and re-evaluation according to the relevant provisions of the organizing committee for the awards. The first, second and third prizes were awarded. Award setting: First prize: a novel, a prize of 50,000 yuan. Two second prizes: one novel, one long reportage, and a bonus of 30,000 yuan each. Five third prizes: three novels, each with a bonus of 10,000 yuan, two long reportages and a prize of 10,000 yuan each. There are also a number of nominations. Another event is the competition: XX People’s Radio Station hosted the “Century Covenant” drama fans’ competitions, and the opera teahouses and opera amateurs, in order to welcome the coming of the millennium, promote the national culture and prosper the drama, and activate the amateur culture of the people. Life, XX People's Radio Station will hold the "Century Covenant" "Longqingxiang Cup" drama fans competition. Fans are welcome to participate actively. First, the participating dramas are mainly based on Henan operas and operas. There is no limit to the type of competition. Each player should select no more than 6 minutes. Second, the registration time: December 3, 4, 5 three days for the registration of the preliminary time. The semi-finals and finals were completed in mid-term. Third, the registration method: individuals can personally go to XX radio or telephone contact registration. At the same time, opera tea houses and theater fans groups can also register in groups. Anyone who signs up in the collective name will introduce the promotion of the tea house in the "Aerial Stage" program. 4. Participants: This event is open to fans of all kinds of fans, not limited to men and women. V. Awards: The competition consists of first, second and third prizes and excellent prizes. VI. Registration Location: ××× Contact Number: ××× Award is not an end, but focuses on participation. You don't want to leave a good memory at the turn of the century? When you see this announcement, we are waiting for you. ×××People's Radio Station Literature and Art Department ×Year × Month × Day VI, Declarative Advertising The statement is a very serious form of official document, which is accurate in terms of language, firm and affirmative. In dealing with international affairs, there are often "serious statements" that express a country's position and view on a certain issue through "declaration"; in the news media, it is often seen to lose important documents such as official seals and checks. As an advertisement, on the surface, it still does not lose seriousness, but because its intention is not to declare the content, but to use the "declaration" to promote goods or services, it can not be compared with other types of statements. In this case, it is not a negative declarative advertisement, but a description of its characteristics. Actual declarative advertising has been widely adopted. Please see the following two examples of "Brain Heart Shu" solemn statement Brain Xinshu is the first authentic product developed by Tonghua City Pharmaceutical Factory in Jilin Province, and declares that there is a confidential process. The product is of high quality and has a definite curative effect. It is favored by the majority of patients and won the National Quality Award in 88 years. At present, some manufacturers are competing for production, and there are more imitations of our factory packaging giants. Users are advised to identify the trademark of the generic drug at the time of purchase and win the National Silver Award. Special solemn statement! In case of counterfeiting! The "Deno" stomach medicine solemnly declares that the stomach medicine DE-NoLR for treating gastritis, gastric ulcer and duodenal ulcer is a patented product registered by Brocades Pharma BV of the Netherlands, which is in 1985. Milan, Italy, and the 2000 International Conference on Gastrointestinal Diseases in Sydney, Australia, were highly regarded. This patented product is only allowed to be sold in the market licensed by the Dutch Procades company using the DE-NoLR drug name and registered trademark. Shanxi Sevia Pharmaceutical Co., Ltd. is the only authorized by the Dutch company Brocades to manufacture and sell this authentic stomach drug DE-NoLR tablet in China. The product is fully compliant with the quality standards of DE-NoLR produced by Brocades, the Netherlands. We will retain all rights and even take legal action to pursue any illegal imitation. This imitation takes a similar name but does not result in the 1990 Australian Sydney International Gastroenterology Conference, as we have registered DE-NoLR. Approved treatment effects and safety. Shanxi Sevia Western Pharmaceutical Co., Ltd. will work closely with Brocades Pharma BV in the Netherlands to provide more high-quality, high-efficiency new drugs to protect the health of patients. Shan Sevia Pharmaceutical Co., Ltd. Brocades Pharma BV, Netherlands, June 8, 1992 These statements may be true, perhaps because "the meaning of drunkenness is not alcohol." But it does play the role of advertising. Because in the eyes of ordinary people, is there anyone who fakes it, does it mean that it is selling well? Good sales, does it mean that its quality is good?

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