Secretarial knowledge > Advertising

Overview of reverse advertising

The repetition is to emphasize the relevant content and become a rhetorical method of strengthening the rhythm of the language and using the same words, sentences, or sentence groups continuously or intermittently. This technique is used in advertising to form a repetitive advertisement. For example, Shike Insect Clear Advertising is a repetitive advertisement: Patient A: Is there a medicine for treating mites? Doctor: Two tablets! Patient B: Is there a medicine for treating hookworm? Doctor: Two tablets! Patient C: Drug for treating insects Doctor: Two tablets! The "two tablets" of the dose was repeated three times, which left a deep impression on the people. Therefore, the anti-overlapping advertisement can not only highlight the appeal point, strengthen the tone, but also strengthen the rhythm and read the above. It is also easy to remember. From the perspective of form, the anti-overlay advertisement has continuous repetitive, interval-repeating, word-reversal, and sentence-reversal. The following is a brief introduction.

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