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Comparison method of advertising slogan writing skills

By comparing the quality, performance or price of the two products before and after, highlighting the quality of the quality or the price of the benefits, thus gaining the trust of consumers.

E.g:
In the past, each person scraped 10 people, and after that, 13 people were scraped. Now, 200 people can be scraped.
——The United States Li Mingdun shaving blade advertising slogan one egg can be exchanged for two bags.
- The seagull shampoo advertising slogan is used every day. The only thing that should be replaced after 20 years is nothing more than its hinge.
——US Jeep lighter advertising slogan

Example 1 uses a series of numerical comparisons to continuously improve the quality of the Limeton razor blade, and the technical update and transformation are clearly highlighted.
Example 2 is a publicity advertisement for seagull shampoo in the countryside. Through extremely shallow and popular comparisons, the farmers who pay attention to the benefits are counted, and the comparison of the price with eggs is close to life.
Example 3 compares the words "20 years" with "unique", so the quality of the Jeep lighter has been proven over a long period of time.

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