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Sports commentary type of broadcast advertising document type


In the form of live broadcast of sports, the narrator is interspersed with information about advertising during the introduction of a competition. For example, the advertisement of "Shenyang Red Medicine" broadcast by Liaoning People's Broadcasting Station:

"Everyone listens! Dear listeners! Liaoning People's Radio Station audience: Now we are in Shenyang People's Stadium, broadcast the live situation of Liaoying team and Dongbao team football match, now the game has reached a critical moment, good ball! Liao Ying team broke the ball on the 18th, broke the ball, passed a team member, good ball, and passed a team member. The third team came up to intercept. Dongbao No. 9 player fell to the ground and smashed the ball. It was not good to fall on the 18th. It’s not light, don’t worry, we have a special product, Shenyang Red Medicine.”

This form is lively and novel, appealing to the audience, and it gives people a very real feeling. It can make people follow the announcer's wonderful and fierce explanation, unconsciously accept the advertising information, and the warm sports scene is also The audience imagined themselves.

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