Sports commentary type of broadcast advertising document type
In the form of live broadcast of sports, the narrator is interspersed with information about advertising during the introduction of a competition. For example, the advertisement of "Shenyang Red Medicine" broadcast by Liaoning People's Broadcasting Station:
"Everyone listens! Dear listeners! Liaoning People's Radio Station audience: Now we are in Shenyang People's Stadium, broadcast the live situation of Liaoying team and Dongbao team football match, now the game has reached a critical moment, good ball! Liao Ying team broke the ball on the 18th, broke the ball, passed a team member, good ball, and passed a team member. The third team came up to intercept. Dongbao No. 9 player fell to the ground and smashed the ball. It was not good to fall on the 18th. It’s not light, don’t worry, we have a special product, Shenyang Red Medicine.”
This form is lively and novel, appealing to the audience, and it gives people a very real feeling. It can make people follow the announcer's wonderful and fierce explanation, unconsciously accept the advertising information, and the warm sports scene is also The audience imagined themselves.
"Everyone listens! Dear listeners! Liaoning People's Radio Station audience: Now we are in Shenyang People's Stadium, broadcast the live situation of Liaoying team and Dongbao team football match, now the game has reached a critical moment, good ball! Liao Ying team broke the ball on the 18th, broke the ball, passed a team member, good ball, and passed a team member. The third team came up to intercept. Dongbao No. 9 player fell to the ground and smashed the ball. It was not good to fall on the 18th. It’s not light, don’t worry, we have a special product, Shenyang Red Medicine.”
This form is lively and novel, appealing to the audience, and it gives people a very real feeling. It can make people follow the announcer's wonderful and fierce explanation, unconsciously accept the advertising information, and the warm sports scene is also The audience imagined themselves.
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